11/10/2026
YouTube has just updated its Shorts algorithm to prioritise original content, meaning accounts that simply repost other people's videos will now see a significant drop in reach. It's a reminder across all platforms: original, genuine content will always outperform recycled or generic material. The platforms are actively pushing for it.
Your story, your expertise, your face. That's what cuts through right now.
Read more with Social Media Today >> www.socialmediatoday.com/news/youtube-updates-shorts-algorithm-to-put-more-focus-on-original-content/831976/