Zoe Hiljemark - PR & Marketing for Photographers

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Zoe Hiljemark - PR & Marketing for Photographers I work with professional photographers, helping them to harness the power of PR and search-optimised content It would be great to see you in there!

If you're a photographer who is fed up of relying on referrals, social media, advertising or sheer luck to attract clients, then join my free Facebook Group, 'PR-Savvy Photographers' to benefit from free PR and marketing tips, support and accountability.

13/10/2026

There are two ways to get help from me if you’re an independent photographer who is feeling alone and stuck wondering how you can attract more clients: one of those is my Visibility Strategy Sessions. These are 90 minute consultations and include 7 days of email support after our live call - an ideal first step to working more closely with me, or perfect as a one-off injection of marketing strategy support for your business! I’ve just two slots available in November and then that’s it until January, so get in touch if you’d like more info.

Getting featured in the media is great.⠀⠀Sharing it once on Instagram and then forgetting about it? Not so much. 😉⠀⠀Good...
09/10/2026

Getting featured in the media is great.⠀
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Sharing it once on Instagram and then forgetting about it? Not so much. 😉⠀
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Good media coverage is an asset. Use it to build trust, strengthen your website, support your SEO and add to the evidence of your expertise online.⠀
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Repurposing content is just one of the things I help photographers with and which helps them to fully leverage their expertise and time for maximum impact. Find out more about my ‘Done For You’ service on my website ⠀
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In the mean time, a few ideas for making your next press feature work harder for you 👆⠀
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Have you ever been featured and then didn’t get around to making the most of it?

One of the biggest misconceptions I see photographers make about PR is assuming that because something is exciting or im...
07/10/2026

One of the biggest misconceptions I see photographers make about PR is assuming that because something is exciting or important to their business, it will automatically interest the media.⠀
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You might have won an award, launched a new project, published a book or achieved something you’re incredibly proud of.⠀
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But that doesn’t necessarily make it newsworthy.⠀
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A journalist isn’t asking, “Is this impressive?”⠀
They’re asking, “Why will my audience care?”⠀
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And understanding that difference is one of the most important parts of successful PR.⠀
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Interesting ≠ newsworthy⠀
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Want to know what makes a story newsworthy? On my blog, I’ve created a new article with tips. Check it out via the link in my bio.

What happens when a bunch of professional photographers meet up for the lovely Zoe's photographers marketing met ups and...
30/09/2026

What happens when a bunch of professional photographers meet up for the lovely Zoe's photographers marketing met ups and want to take a selfie? Well who better than the only one of us who is NOT a professional photographer hahaa.

Another wonderful morning again, so lovely to see everyone and chat business without any competitiveness at all. I am already looking forward to next month.

If you are a Dorset based photographer and you don't go to these, you are missing out big time. Check out

30/09/2026

A little glimpse behind the scenes at today’s Photography Marketing Community meetup in Poole 📸⠀
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One of the things I love most about these events is seeing local photographers come together to talk openly about the realities of marketing a photography business, share experiences and ideas, and realise they’re often grappling with many of the same things.⠀
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Today we talked about marketing without the cringe, including what can make self-promotion feel awkward, the things we definitely don’t want our marketing to become, and how to become more visible without feeling pushy or inauthentic.⠀
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Plenty of good conversation, practical ideas and hopefully a bit more confidence to go away and put them into action!⠀
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Thank you to everyone who came along today. 😊 ⠀
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I’m already thinking about how these events could evolve in 2027, and I’ve got some exciting ideas brewing. More on that soon…

30/09/2026

I’ve spent a great morning with the Photography Marketing Community in Poole today, talking about mindset and self-promotion without the ick!⠀
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We discussed some of the fears and mindset challenges that can hold photographers back from talking about themselves and their work, and how to become more visible without feeling pushy, boastful or uncomfortable.⠀
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Everyone left with a 24-hour visibility challenge: at least one specific action they’ve committed to taking to promote themselves and their photography, while pushing past some of those fears. 🙌⠀
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If you’re a photographer in Dorset and would like to join us, our next Photography Marketing Community event is in October. You’ll find all the details on my website.⠀
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Zoe

28/09/2026

Photographers, as it’s almost the end of the third quarter of 2026, my quarterly photography marketing survey is now OPEN! ⠀
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Please share how Q3 has been for you via the link in my bio. Your (anonymous) insights would be so useful. Thanks! ⠀
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And, if you’re interested, you can find the Q2 survey results on my blog at https://www.zoehiljemark.com/photography-enquiries-in-q2-2026/⠀
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Zoe

What does the internet know about your photography business that hasn’t come directly from you?⠀⠀Media coverage. Podcast...
24/09/2026

What does the internet know about your photography business that hasn’t come directly from you?⠀
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Media coverage. Podcast interviews. Mentions. Links. Recommendations.⠀
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That third-party evidence has always been valuable for building credibility.⠀
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Now that people are increasingly turning to Google and AI tools for recommendations, I’d argue it matters more than ever.⠀
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Something worth thinking about when planning your visibility marketing. 👆

There is no single route to building a successful photography business, and successful photographers do not necessarily ...
22/09/2026

There is no single route to building a successful photography business, and successful photographers do not necessarily market themselves everywhere. There you go…two bits of advice for you, today. I hope they help. ⠀
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Those who are most successful understand the clients they want, invest in visibility that supports their particular business and keep adapting as the market changes.⠀
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In my latest blog, I pulled together some of the most useful photography business and marketing lessons shared by the photographers I have interviewed to date, including Andy Scaysbrook, Matt and Jodie Ward of The Sassenachs, David Lloyd | Wildlife, Atlanta Photographer, ANNA // photography & education and Kirstie McConnell of Kirstie McConnell-Italy Vacation Photographer.⠀
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You can find those via my blog or on my YouTube channel (link in bio) if you’re curious to know more.

What would make you interesting to the media?⠀ ⠀It’s one of the first things I explore when I start working with a new p...
09/09/2026

What would make you interesting to the media?⠀
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It’s one of the first things I explore when I start working with a new photography client.⠀
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Successful PR is about finding the story around the work and giving an editor or podcast host a reason to share it with their audience.⠀
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That’s the bit of PR I particularly enjoy…⠀
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Finding the angle that makes someone on the other side of an inbox think: “Yes. I want to know more about this.”⠀
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And then, when you get that interest, it’s a big thrill, even after more than 20 years in PR! ⠀
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What about your work still thrills you after all your years as a photographer? 🤔

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00

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