Four Hats Marketing

24/07/2025

SEO is well and truly alive!

Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. https://hubs.li/Q03yDRrx0

16/08/2024

Lovely to receive this feedback after promotion of a local countryside event 🥰

03/05/2024

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy.

So what major changes should you make to your paid media marketing strategy in 2024?

Here are seven changes you should incorporate without a second thought.

https://bit.ly/3qBXOPP

20/01/2024

AI chatbot not behaving here…

Musician Ashley Beauchamp was faced with an unhelpful customer service AI chatbot when he started causing "chaos" and was able to get the bot to amusingly turn against the parcel delivery company.

18/12/2023

🤣🤣🤣🤣

18/12/2023

Fun to catch up and do a bit of 2024 business planning with Hazel Smith and Mary Plumley (in between being terrorised by a couple of my cats!) 🐈 😄

21/11/2023

Learn the ropes of Canva Pro to boost your small business (or community event) with my beginner-friendly online event.

Join me on either Tuesday 28th November at 6:30 PM or Saturday 2nd December at 9.30am and leave my 'learn by doing' workshop with the knowledge and practical Canva skills required to confidently create professional looking social media graphics, flyers and so much more!

Please book your place by using the relevant date link below:

Tuesday 28th November: 6.30 - 8pm, £45
https://bit.ly/CanvaProWorkshop23NOV

Saturday 2nd December: 9.30-11am, £45
https://bit.ly/CanvaProWorkshop02DEC

Max. 8 people allowed per date.

So I can tailor the workshop to the businesses attending, after you book, I will contact you with your workshop access details and find out what your business is and your current level of Canva knowledge.

If you would prefer one to one training, please email me at [email protected] to arrange. One to one training costs £90 per one hour session.

15/11/2023

https://www.marketing-beat.co.uk/2023/11/14/sprout-christmas-aldi-jlew/

Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.

11/11/2023

https://www.independent.co.uk/tech/gmail-accounts-google-warning-issued-b2444363.html

Emails, documents, photos and videos will all be permanently deleted

30/10/2023

Be interesting to see how this plays out…

Facebook and Instagram to Offer Subscription for No Ads in Europe

To comply with evolving European regulations, we're introducing a new subscription option in the EU, EEA and Switzerland.

12/09/2023

If your engagement has suddenly dropped on Twitter/X this could be why…

https://www.socialmediatoday.com/news/x-is-reportedly-throttling-links-to-certain-publications-based-on-musks-w/693331/?fbclid=IwAR3jwOVbE1rI87y-ekE6MLNxBBDFehDNTjgHD4-wyi--rLrqjcqFuolcjjY_aem_AUGWql145xpBBNWKa84EOItfaT4pPNO7vezdTIHFfU69x3CbCpfcb_ZWiUlaEFouUgE

Surprising? Not really.