Adelie Creative Ltd

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Adelie Creative Ltd

Google Ads Manager for small businesses | Berkshire |
No mystery. No waffle. No ROAS tech speak. I know, wild right? Just your ads managed with care.

Graphic Design and Social Media go hand-in-hand. With over 25 years of graphic design experience under our belt I love creating original content that helps small businesses connect with their audience 😍 I can even look after your socials, getting them working the way they should 👈

I do:
✅ TikTok
✅ Reels and Stories
✅ Video content
✅ Content Creation
✅ 1:1 Canva training
✅ Graphic design
✅ Creative strategies
✅ Platform management, scheduling and engagement for Facebook, Instagram and Twitter

20/08/2026

Not sure if it's team Google or team Meta? I actually do both.

Why not get in touch, let's have a chat, and I'll tell you honestly if one's a better fit than the other.

Even if that means less work for me.

19/08/2026

I took Meta ads off my website because no one was asking. Turns out people are asking again.

If you're wondering about Instagram or Facebook ads, just ask.

18/08/2026

Ever assumed I only do Google Ads? I do both, Google and Meta.

I don't list Meta as a service on my website. Not because it doesn't work, but because most of the small businesses I speak to ask about Google Ads first. So that's my main focus. But Lately once someone's asked about Google, Meta's come up in the same conversation.

So here’s your answer! Yes, I also do that too.

If you're trying to work out which platform is right for your business, don't start with which one you see the most ads on, or the one you personally prefer scrolling. Start with these 3 little things instead.

Your budget. Meta needs enough spend behind it to test different ad variations fully. Google can do more with a tighter budget because you're reaching people already searching for what you offer.

What you're trying to get out of it. Awareness and brand visibility love Meta. Capturing people who already want what you sell love Google.

What you've got to work with creatively. Meta needs several genuinely different creatives, including videos to work well. There's no creative library needed to get started with a simple Google Search campaign.

None of that makes one platform better than the other. It just means the right one depends on your business and goals, not on which one's advertised the loudest.

13/08/2026

Did you know I also do Meta ads? It's just not on my website.

Reason being, I don't get many enquiries about it.

Most people come to me for Google Ads, so that's the service I offer. But several small businesses have asked me about Meta directly. Yep, I do that too.

So this is just to let you know, if you're a small business and you're not sure whether Google Ads or Meta ads is right for you, give me a shout. I'll walk you through it and we can take it from there.

12/08/2026

This is a quick one for anyone new, or anyone who's forgotten what I actually do when I'm not shouting at Google's algorithm.

From brochures and big brands, to two huge life changes, social media, learning to snowboard, then Google Ads. That’s me in a nutshell-ish.

30/07/2026

Imagine you're a business selling hiking boots, I know, bear with me!

You spot "waterproof hiking boots" in your Google Ads search terms. Good one, you think. I'll add it to my keywords.

Except it's showing up as broad match.

If you add it as-is, Google doesn't just show your ad for hiking boots. It shows it for boot cleaning. Hiking holidays. And anything else it reckons is close enough to that term.

That's the bit that catches people out. You think you're narrowing your ads down to exactly what you want... by pruning your search terms.

If you don't remember to triple check them... HELLO KEYWORDS! Broad match will quietly do the opposite.

More traffic isn't the goal. More of the right traffic is.

29/07/2026

You're checking your search terms inside Google Ads when something a bit random shows up. It might be relevant to your business. Or it might not. You're not sure whether to allocate it as a positive or a negative.

Why not google the exact term yourself and see what comes up, then decide. Phrase or Exact.

Go Phrase match if you still want those words to trigger your ad even if they're part of a longer sentence, or in a different order.

Go Exact match if you want that exact phrase, typed that exact way to trigger the ad.

Don't go Broad! Unless you want your budget wasted, avoid broad.

28/07/2026

Going through the search terms report inside Google Ads is boring as hell.

Nobody talks about this bit, I'm not sure my bestie would want to know about it either.

Checking the report is the difference between guessing what's working and actually knowing where the money's going.

When did you last check yours?

23/07/2026

I'm not an agency. People think I am, but I'm not.

It's just me, managing Google Ads for small businesses. Wherever the day happens to take me, you get a hotline straight to me.

Get in touch if you fancy working with an actual person.

22/07/2026

An electrician came to me for ads help with a £5 a day budget, and very little experience.

Four weeks later he had a happy ad account and some proper training, so he knew exactly what to keep an eye on to manage it himself.

That's the job of the Setup Service. Perfect for anyone who isn't looking for ongoing support. Got a couple of spaces free if you want the same.

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https://www.adelie-creative.co.uk/

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