07/08/2023
Roofers, What should you do To Grow your business online?
Boosted Posts VS The Ads Manager. [Facebook Ads]
If you don't have access to a computer, boosting your posts are practically the easiest way to start advertising your business on facebook.
However Boosted posts aren't as practical as you may think.
Compared to the ads manager, boosted posts have nowhere near as many options when it comes to audiences, targeting, Lead generating & campaign Buildout.
They may get your business some eyeballs, or even a few calls but they do very little in terms of generating & converting leads into paying Customers
When it comes to advertising, every penny counts to ensure you get the best returns.
That's why you are best off using the ads manager when it comes to Facebook ads.
The tracking & Metrics the ads manager gives you allows you to see exactly why your ads are or aren’t working.
Once you understand these metrics you can see why your ads aren't working AND know exactly how to fix them.
We will soon make a post breaking down how to optimise your ads using the metrics facebook gives you To make sure your Cost per lead is as low as possible.
There is an ads manager app available for Iphone which we recommend using if you do not have a laptop, However it is extremely subpar to the desktop version.
Personally, I believe that instead of boosting posts, You are better off just using that money to Continue Buying leads From a Lead supplier [Rated people, Bark] As it will probably give you a slighter higher ROI [Return on Investment] Or invest into a team to run your ads For you & have them provide you with some sort of guarantee.
In short, Don't boost your posts unless you have money to burn. You're just paying for Zuckerberg's next dinner & he isn't returning you with anything other than “impressions”.
And Impressions & Clicks = Useless
You want Leads [& More importantly, Leads that turn into paying customers!]
Thanks For Reading!