Interalia Marketing

02/02/2023

Excited to see these arrive today! you will get the exclusive at next weeks 😊👏

21/09/2022

Another super day in Manchester as I started week two of the , an initiative that supports and empowers UK entrepreneurs to their business to the next level.

Thrilled to be surrounded by so many amazing business entrepreneurs and honoured to be part of it. Here’s to an incredible few months ahead 👏

09/09/2022

The deepest respect for our ultimate CEO. Rest in Peace Your Majesty 💔😭

13/01/2022

It really is a great way to start the year; with positive feedback, overwhelming reactions to a piece of work, and that all important thank you, good job! Let’s hope the year continues as it’s started 👏

03/01/2022

Surely, it’s a must as we start another year in B2B marketing, to take a quick look at the trends we should all be focusing on, right? For me, one thing has become super clear this past year or two, and that is businesses are increasingly looking to marketing to help them build long term, trusted and credible relationships with their clients and prospective clients.

So, my input on B2B marketing trends for the year ahead, is focused on just that, and how these five areas are well worth some thought and action this year…

• It all starts with brand authenticity
• Smarter demand generation
• CX and customer success
• ABM (or ABX?)
• Content is still King (and Queen!)

https://www.interalia-marketing.co.uk/b2b-marketing-trends-2022/

25/11/2021

A sunny and productive morning in Manchester 👍 Great to back to meetings again, fabulous to catch up with The Go Network and Ice Blue Sky

28/08/2021

is always being debated but are we measuring the right thing and over a long enough period of time? Read the latest blog for fresh research and views on what to track and when.

Planning marketing activity and requesting budget quite often hangs off the question, what's the ROI? Let's answer that for you now...

20/08/2021

Lovely to finally see the Bridge Wellness Gardens - CIO this morning. Thanks for having me! They do amazing work in the local community so if anyone is looking to offer any volunteering time or can help with a donation they’d be very grateful

28/03/2021

I think we all debate this one from time to time - What does success feel like? What does it mean? What actually IS success? The perfect quote from a very wise woman.

"Success is liking yourself, liking what you do and liking how you do it."

18/12/2020

🎄Wishing you all an utterly fabulous Christmas!! 🎄
It's been a busy, albeit strange year, so looking forward to a much needed break and some festivities 🎉 Enjoy, where-ever you're celebrating and here's to a happy & healthy year ahead. Cheers🥂

11/10/2020

We know that content marketing has played a pretty crucial role in B2B prospecting for some time, but with COVID-19 there's been an even bigger and more urgent shift for many. Latest research from Demand Gen Report and PathFactory explore some of the latest shifts in content marketing consumption which we've summarised in our latest blog. The full reports are also well worth a read! Links are in the blog👇

http://ow.ly/vAGp50BPqj5

21/09/2020

Did you now that according to Forrester’s B2B Forum, 60% of B2B buyers prefer not to contact a sales rep as the primary source of information?

That’s quite a statistic, isn’t it? There are so many other similar statistics, which all point to the need to invest in good quality digital content – otherwise how can buyers (who don’t want to talk to a sales person) conduct vendor research and decide who to shortlist?

Get in touch if you’d like a fresh perspective on your content and digital marketing strategies.👇

https://www.interalia-marketing.co.uk/marketing-strategy-audit/