18/09/2026
Day two of UNBOUND is done, and today's session was all about marketing. 🎉
We sat in on the 90-minute deep dive for marketers: the full walkthrough of everything HubSpot has shipped for marketing teams.
Here's what stood out for education providers. 👇
⭐ Marketing Studio 2.0 - one home for tasks, approvals and assets, with AI insights pulled straight from your own portal data and a revenue and deal view you can drill into. No more jumping between five different tools to see what's working. 🧠
⭐ Campaign Agent - builds a full campaign (ads, landing pages, emails, events) from an insight, using your own brand and CRM data to pick the right audience and reasoning. Useful for education providers running the same campaign across multiple sites or academies. 🚀
⭐ Content Agent - writes in your brand voice using your own context plus live web research, with a new visual page editor you can refine by prompt. Worth knowing for anyone competing to be found and shortlisted by parents and students searching online. 🎨
⭐ Nurture Agent - personalises marketing emails one to one from your CRM data, while letting you lock sections like pricing or disclaimers so nothing gets changed by mistake. Good news for admissions and enquiry nurture, where trust and accuracy matter. ✉️
Want the full breakdown and what it means for your marketing and admissions team?
Join us for our next HubGem Webinar - 'What's New for Marketing & Admissions: Unbound Debrief for Education Providers.'
📅 Friday, 2nd October 2026
🕐 1pm UK time (1 hour session)
🎙️ Hosted by Eleanor-May Stirling (Marketing Executive) and Joe Blackmore (Business Development Consultant)
💻 Online
Register here 🔗 https://eu1.hubs.ly/H0yr96t0