Technically Product

10/02/2026

My 'Complete guide to Google Search Console' over on the Wix SEO Hub has been updated and expanded for 2026! It now covers the Insights report, the granularity selector, annotations and much more new goodness

Unlock the potential of Google Search Console for SEO: Comprehensive guidance on starting, understanding reports, and leveraging integrations.

25/08/2025

'Schema & Structured Data for WP & AMP' is a great, if unimaginatively named, WordPress plugin for implementing schema. Here's how to use it to add the 'sameAs' property to your author schema - linking to your profiles elsewhere on the web and helping search engines understand who you are.

Whether you have one author or many, use the Schema & Structured Data WordPress plugin to add sameAs to your author schema.

28/06/2025

If you're a blogger or any other type of creator with a website, I'd strongly recommend adding a 'buy me a coffee' widget. Not that it's a big money spinner (at least it isn't for me!), but when someone takes the time to thank you like this it's an amazing feeling. Kudos to everyone who supports independent creators.

12/06/2025

My guide to benchmarking in GA4 is now live on the Wix SEO Hub! With this guide I wanted to go beyond explaining how benchmarking works and focus on how to use it effectively for your business.

Learn how to compare your business and website performance against competitors with benchmarking in GA4. Get tips for getting started and discover other benchmarking alternatives.

23/02/2025

I cover a few different niches, of which the nichest (nichiest?) is Google Ad Manager. It's a platform that publishers use to run ad campaigns on their own sites, not to be confused with Google Ads. Because so few people write about GAM, it feels particularly important that I document and share anything I learn. With that in mind, here is Technically Product's 25th GAM article!

You can define an ad unit in your Google Publisher Tag and serve ads to it, even if it doesn't exist in your Google Ad Manager inventory.

17/02/2025

The metric 'Exits' isn't available in Looker Studio. So I've come up with a different way of calculating Exits. It isn't perfect, but it's something new, I think.

GA4's Exit metric isn't available in Looker Studio. Here's how to create a calculated metric for Exits using your GA4 data.

18/12/2024

I really enjoy writing SEO guides for beginners, but it's great to share some more advanced techniques too. In this post for Flying Cat Marketing, I show you how to blend your site search data and Google organic ranking data to find content gaps: terms you aren't covering on your site that could gain you organic traffic.

Blend your site search data and Google organic ranking data to find content gaps: terms you aren't covering on your site that could gain you organic traffic.

07/12/2024

I've built something! It's a social media icon set for use with Oxygen (WordPress) websites. Add Bluesky, Threads, Mastodon and Discord icons to your Oxygen website with my free download and guide.

Download and add social media icons for Bluesky, Mastodon, Threads and Discord to your Oxygen WordPress website.

30/07/2024

One of the big challenges with Google Analytics 4 is its 'out of the box' reporting. It's less comprehensive, and frankly less useful, than the reporting suite in the old Universal Analytics. To get the most out of GA4 for yourself and your clients, you NEED to be putting together custom reporting.

But don't worry, I've got you covered! My new guide on Wix's SEO Hub walks you through how to create that custom reporting, both in terms of understanding your clients' requirements and then implementing it in GA4. I also compare reports and explorations, looking at the pros and cons of each approach.

I really hope it will help you avoid some of the mistakes I made when I was learning GA4.

Learn how to customize GA4's standard reports and explorations for better client reporting, including advanced techniques and ways to share reports with your clients.

12/06/2024

Looking to export your old Universal Analytics data using the Google Sheets add-on? Here's how to work with combinations of metrics and dimensions, pivot your exported data in Google Sheets, and much more. Just don't miss the deadline!

Exporting Universal Analytics data with the Google Analytics Spreadsheet Add-On but unsure what dimensions and metrics to select?

04/06/2024

Interested in using Mixpanel to measure your user engagement? Here's how to create three simple engagement metrics: Average Length of Session, Average Page Views Per Session, and Average Sessions Per User.

How to create three engagement metrics in Mixpanel: Average Length of Session, Page Views Per Session, and Sessions Per User.

12/04/2024

Need to exclude a subdomain from your GA4 tracking or reporting? I've got you covered with my new guide. Click below to read 👇

How do you exclude a subdomain from your GA4 reporting? Here I look at three methods, including blocking triggers in GTM.