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Welcome to Zest Marketing, your go-to marketing agency for companies who want to build their brand with digital marketing.

We're digital experts, dedicated to helping businesses like yours succeed online.

27/03/2023

Investing in your company's marketing department is essential for its success. It's not just about allocating a budget, 💰 but also investing time and effort from the entire business.

At Boden Group, we're fortunate to have leaders who understand the importance of marketing and its long-term impact on the company👏🏽

Here are 4 tips to get your company invested in marketing:

📣 Communication is KEY! Make sure to communicate the marketing strategy and goals clearly. This helps everyone understand the bigger picture and how their individual roles contribute to achieving the goals.

📚 Educate your people: Provide training and resources to keep the team updated. The marketing landscape is constantly evolving, and it's important to keep up with the latest trends and techniques. If your people don't understand why you do marketing, how are you expecting them to want to add value?

💬 Collaborate with everyone: Encourage collaboration across departments to give others an opportunity to share their ideas and insights. The marketing department shouldn't work in isolation, and there are valuable contributions that other teams can make. Sales, customer service, and product development can provide insights that can help improve the effectiveness of marketing campaigns.

🎉 Give credit where it's due! Recognise and reward successes to boost morale and motivation. Celebrating successes and recognising the contributions of team members who have helped achieve marketing goals can help boost morale and encourage continued participation and engagement in marketing initiatives.

By investing in your marketing department, you're investing in the growth and success of your company📶

What can you add to the list? 🔥

22/03/2023

ARE YOU REPURPOSING YOUR CONTENT?🤪

So you've spent ages creating content and then boom, see ya later? If you want to get more value from your content without spending hours creating new content, repurpose it! 🚀

Don't let the hours of hard work creating quality content almost go to waste.

1. Create visual content: Take your existing blog posts, articles, or social media posts and turn them into visually appealing content like infographics, slideshows, or videos. Visual content tends to be more engaging and shareable on social media, helping you reach a wider audience.

3. Turn long-form content into bite-sized pieces: Break up your long-form content like e-books or webinars into bite-sized pieces like blog posts, social media posts, or email newsletters. This way, you can keep your audience engaged and interested while also promoting your larger piece of content.

4. Repurpose content for different channels: Tailor your content to different channels like LinkedIn, Twitter, Instagram, or Facebook. For instance, you can take a LinkedIn article and turn it into a Twitter thread or create Instagram Stories from a blog post. By doing this, you can reach a different audience and increase your content's visibility.

Don't let your old content collect dust. Repurpose it! It's a great way to breathe new life into your content, reach a new audience, and save time in the process. 🤩

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