Where Marketing Works

21/11/2023

Are you still running Exact Match in your Google Ads campaigns? Think you're doing best practices? Think again...

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The article discusses how Broad Match Keywords can benefit SME service providers by broadening their audience reach and improving marketing efficiency in Google Ads campaigns.

07/09/2023

Certainly, you can improve your B2B targeting using Google Ads with these specific strategies and settings.

🎯 Use Google Ads' audience targeting options to focus on businesses and professionals.
🎯 Utilise keyword targeting with B2B-specific keywords and phrases relevant to your industry.
🎯 Create compelling ad copy that speaks directly to B2B audiences and their pain points.
🎯 Narrow down your geographic targeting to regions where your B2B audience is concentrated.
🎯 Consider using the Google Display Network to reach B2B audiences on relevant websites.
🎯 Use remarketing to engage with B2B leads who have shown interest in your products or services.
🎯 Experiment with different ad formats, such as text ads, display ads, and video ads, to see which resonates best with your B2B audience.
🎯 Regularly monitor and optimize your campaigns to ensure they are effectively reaching and converting B2B prospects.

There you have it - Simple steps to make sure your business gets the attention of the right types of businesses using Google Ads.

06/09/2023

Keep your customers coming back with our latest article. Reduce customer churn with Google Ads + your CRM.

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Discover the winning strategies to reduce customer churn and boost your small business's growth using CRM systems and Google Ads.

04/09/2023

Do you want to either increase your conversions or reduce your avg. conversion costs? Take a look at our latest article to learn more.

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Harnessing the formidable capabilities of Google Ads' remarketing feature can be a game-changer, significantly elevating the performance of your existing campaigns.

16/08/2023

Drive lower conversion costs by adding Dynamic Ads into your Google Ads campaign.

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Dynamic Ads have emerged as a beacon of hope, reshaping personalised content delivery and engagement while combating soaring conversion costs.

14/08/2023

📈 Consider increasing your bids or budget for campaigns that generate the highest conversion value or return on ad spend (ROAS). This can help you win more auctions and display your ads more frequently and prominently.

🛍️ Optimise your product feed by incorporating relevant keywords, using clear images, providing accurate prices, and presenting compelling offers. This can help match user queries better and attract more clicks.

🚫 Utilise negative keywords to exclude irrelevant or low-performing queries that waste your budget and lower your click-through rate (CTR).

🧪 Experiment with various campaign types and bid strategies to identify the best combination for your goals and budget. For instance, explore smart shopping campaigns that utilise automated bidding and ad placement to optimise performance across Google's networks.

📊 Keep an eye on your performance reports and analytics to identify areas for improvement and potential growth opportunities. Also, leverage benchmark data and impression share metrics to compare your performance with competitors and adjust your strategy accordingly.

Keeping ahead of competitors can be as simple as increasing budgets but sometimes it can take a bit of out-foxing.

11/08/2023

Ever thought of using Google Ads to influence your company's brand position? It couldn't be easier to get started.

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In today's competitive landscape, understanding how perception, positioning, and digital marketing work together can have a powerful impact on brand success.

08/08/2023

If you're running email marketing campaigns with positive ROI, turn it up to 11 with Google Ads remarking into the mix.

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Discover how the strategic partnership between Google remarketing ads and email campaigns creates a powerful synergy to not only drive increased traffic to your website but also forge lasting connections with a broader audience.

04/08/2023

Ever wondered what the best way to improve your ABM efforts? Tried using Google Ads to boost your outcomes?

🤯 Creating a Customer List in Google Ads

Set up your customer list in Google Ads for a strong ABM foundation.
Use Custom Match feature to upload emails of your target accounts.
Adhere to Google's data policies and use customer data responsibly.
Apply the list to your campaigns for targeted ad serving.

🤯 Unleashing the Power of Personalised Ads

Tailor search and display ads to resonate with your audience's needs.
Personalise ads based on features that address your target accounts' pain points.

🤯 Capitalising on Customised Offers and Promotions

Use customer list to create ads with custom offers for specific accounts.
Make target accounts feel valued and understood, driving engagement.

🤯 Retargeting with Customer Match

Serve highly personalised ads to customers using Customer Match.
Retarget key accounts with ads addressing their specific needs and challenges.

By creating a customer list in Google Ads, unleashing the potential of personalised ads, capitalising on customised offers, and retargeting with Customer Match, you can take your ABM efforts to new heights.

04/08/2023

Today, let's take a closer look at 'Search Imp. Share'. What is it, why is it there, and can it help you grow your business?

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Today, we're cracking the code on Google Ads and revealing why Impression Share is your secret weapon to dominating the digital advertising battlefield, along with some top-tier strategies to amp it up.

03/08/2023

Answer:

👍 Comprehensive data analysis: Set up Google Analytics 4 (GA4) alongside Google Ads Conversion Tracking for a more comprehensive view of user behavior and conversions on your lead gen landing page. (Learn more: Google Analytics 4 https://buff.ly/2Mtc1vw)

👍 Cross-platform and cross-device tracking: GA4 enables you to understand how users engage with your website across different devices and platforms, providing valuable insights in today's multi-device world. (Learn more: GA4 Cross-Platform Measurement https://buff.ly/3OjE2WT)

👍 Advanced analysis and machine learning: GA4's advanced analytics and machine learning capabilities automatically analyse user behavior, uncover trends, and provide insights to improve your landing page's performance. (Learn more: GA4 Features https://buff.ly/3FeFx5m)

👍 Future-proofing your tracking: Stay aligned with Google's latest tracking standards by adopting GA4, as Google continues to shift focus from Universal Analytics. (Learn more: GA4 Upgrade Guide https://buff.ly/3Yhu8JS)

👍 Enhanced privacy controls: Utilise GA4's features like data retention settings and enhanced privacy controls to comply with regulations and handle user data responsibly.

👍 Measure the direct impact of Google Ads campaigns: Implement Google Ads Conversion Tracking to track specific lead generation actions and measure campaign effectiveness. (Learn more: Google Ads Conversion Tracking https://buff.ly/44Mw27Q)

👍 Optimise your marketing strategy: Combining data from both GA4 and Google Ads Conversion Tracking empowers you to make more informed decisions and optimise your lead gen landing page for better results.

There you have it - It's good to track it's even better to track twice. Tracking the activities on your landing pages using both GADS tracking and GA4 will give you further dimensions to your data and equip you and your team to make better, more informed decisions.

02/08/2023

Learn how to calculate ROI for your Google Ad campaigns.

https://buff.ly/3QnInv4

We explain how Google Ads works, discuss potential costs, and demonstrate how to evaluate its profitability through Return on Investment (ROI) calculations.