Pilotmax

26/08/2020

I do wish government spokespeople would sharpen up their interview techniques. Every time they change a policy around Covid compliance journalists claim its a u turn. It's not, it's simply reacting to the science and what the medical advisers are telling them. The situation is fluid and they have to react accordingly. You should never allow a journalist to get away with repeating incorrect statements without challenging and correcting them!

10/08/2020

https://www.linkedin.com/pulse/who-says-youre-great-driver-why-third-party-matters-jane-herbert/?trackingId=uVjJk0xyy3BUrPECFwwx7Q%3D%3D

If you tell me you’re a great driver I’ll most likely think ‘well, you would say that wouldn’t you?’. However, if a mutual friend, who I trust and whose opinion I respect, tells me you’re a great driver, I’ll believe it.

03/08/2020

The terms 'Covid Safe' and 'Covid Secure' seem to have been generally adopted across the UK since the Government started using them a few weeks ago. But they're just plain foolish - surely no-one can guarantee complete safety or security where this highly infectious and unpredictable virus is concerned. To suggest you've made something Covid Safe, or Covid Secure looks irresponsible. Of course businesses want to get their employees back to work and customers through the door, but using this terminology is just asking for trouble, and unwelcome repercussions if someone gets infected for reasons beyond the business' control. Surely 'Covid Compliant' would be a far more sensible way to communicate that you've taken all the necessary measures as laid out in the Government guidelines, without taking responsibility for something you cant control.

29/07/2020

https://www.linkedin.com/pulse/government-needs-work-harder-messaging-re-new-rules-jane-herbert

Last week there was a lot of chatter around the compulsory wearing of face masks in retail settings including some from objectors claiming it infringes our civil liberties. This week of course it’s all about the Government imposing quarantine for travellers returning from Spain.

24/07/2020

https://www.linkedin.com/pulse/why-william-kate-get-so-right-harry-meghan-wrong-jane-herbert

When will Harry and Meghan learn that: Like it or not we live in an age of celebrity obsession; if you're a celebrity people will always be interested in you and what you're doing. If you're a royal celebrity people are going to be even more interested - and may feel entitled to know about you and w

20/07/2020

Seven Secrets of Successful Media Interviews
Media interviews offer a fantastic opportunity to get your message across - but it’s essential to know how to handle them for best results. Here are my top tips for getting the most out of media interviews …

Media interviews offer a fantastic opportunity to get your message across - but it’s essential to know how to handle them for best results. Here are my top tips for getting the most out of media interviews … 1.

14/07/2020

https://www.linkedin.com/pulse/what-happens-i-dont-use-pr-jane-herbert/

No matter how good your business, if you don't communicate with your public, you won't put your message across. You will lose out to your rivals who are using public relations more aggressively to ensure effective communication.

09/07/2020

Why didn't anyone tell Rishi Sunak that being photographed with a £179 coffee cup on his desk before delivering his mini budget was a bad idea? When looking after their clients PR folk need eagle eyes to avoid such gaffes!

07/07/2020

PR is just free advertising right? Wrong!

PR can be defined as a planned and sustained effort to establish and maintain good will and mutual understanding between an organisation and its stakeholders - be they customers, employees, shareholders, the general public or other specific target audiences.

Ironically, PR is an often misunderstood and under-valued management tool. To some it's seen as 'free' advertising while to others it's just dealing with journalists and issuing press releases. In fact, PR can play a central role in the achievement of specific organisational objectives by focusing, reinforcing and communicating an effective message.

PR involves many disciplines and can have an impact on every aspect of an organisation. It is about projecting the right message across all appropriate communication touch points, which may include media relations, advertising, sponsorship, exhibitions, local community events, and environmental and public affairs,

Communication is the key to public relations - if you'd like to discuss how to use PR as a management tool get in touch!

[email protected]
www.pilotmax.co.uk

30/06/2020

What someone else says about you is far more believable than what you say about yourself - make sure they're saying the right things!

“The purest treasure mortal times afford is spotless reputation; that away men are but gilded loam or painted clay.” Shakespeare, Richard II

29/06/2020

My Five Golden Rules for Best Practice in PR ...

1. Identify your positioning
Identify what you stand for and how you’re positioned. If you’re not happy with what you find, change it, but never pretend to be something you’re not. Your positioning and messages must be rooted in truth.

2. Create a corporate positioning document (CPD)
Agree your key messages, brand values and positioning statements with the management team. Incorporate them in a corporate positioning document – this document will become the foundation of your PR programme.

3. Review your messages
Review how all your current activities measure up to your CPD – this includes all communications and your business activities. It is essential that the impression people get of your organisation is both consistent across all touch points and with how you aim to be perceived.

4. Be different
Investigate less obvious routes and find creative ways of getting key messages in front of target audiences.

5. Plan
PR always includes a reactive element, but is both easier and more cost-effective if carried out in an organised fashion, according to a pre-determined strategy.