25/11/2025
About five years ago, as I was thinking about starting my own agency, I came up with the name The Fundraising Partnership. I shared my rationale behind the name with Nick, who sadly passed away last year and he used it to craft our mission, vision, and values. These principles have been the foundation of our business ever since.
Yesterday, I was twice reminded that partnership is central to everything we do. First, Gemma from the Alzheimer’s Society congratulated us on the one-year anniversary of launching a Door-to-Door campaign together. They hadn’t run such a campaign for several years and had concerns about restarting it. Now, a year on, we’ve achieved an industry-leading no-show rate of just 3.5% (if anyone has managed lower, please let me know!) and a three-month attrition rate of 8%. We’re incredibly proud of these results.
On the same day, Neil, one of our remarkable fundraisers, signed up ten supporters at the door in a single day. Neil had previously been let go by another agency for underperforming, but when he joined us, he told me he believed he could succeed with proper training and support. Neil’s achievements stem not only from his hard work and eagerness to learn but also from the support and guidance provided by our back office and senior management team, something he has credited as to why he’s able to deliver to this level.
Running a fundraising agency committed to high standards can be challenging, but moments like these, shared by both charity partners and our fundraisers, remind me why we started this company in the first place.