30/07/2025
Throwback to a Summer of Storytelling at Wordsworth Grasmere
Last summer, we brought the Kids Go Free campaign to life with a bold, family-first digital strategy, reaching over 76,000 people. Combining smart audience insights with creative content, we created a playful, welcoming social space for families exploring the Lake District, delivering high-quality, to a highly engaged audience.
With Cumbria Tourism on board, we extended our reach even further through their member email network, drawing more families to discover the charm of Wordsworth Grasmere. https://wearereeds.co.uk/case-studies/wordsworth/
This year? We’ve shifted the canvas.
From digital to physical, our focus turned to delivering a new large-scale signage scheme, designed to guide and inspire. Thoughtful, beautifully understated, and in harmony with the surroundings, the signage enhances the sense of place while supporting a clear objective: to elevate the visitor experience and increase footfall.
We’re mid-rollout now, so watch this space! The full case study is coming soon.