28/03/2026
Anyone else working today?
Saturday morning, I’m at our local beach cafe - the laptop’s open, coffee ordered, and the sea is doing its thing.
Reading this, you might think, "He's working at the weekend? Not for me, thanks."
I'm not grafting today because I have to. I'm working because I want to.
You see, I have a cheeky appointment with the ocean on Monday morning, which would be bad manners to miss.
That's called business by design.
Jules and I obsess about creating a business and life that we don’t need a holiday from.
Here's what I know from experience…
If you started your business for freedom, but you're chained to the same hours, the same desk, the same routine you had before, what did you actually build?
You didn't build a business. You bought yourself another job.
The freedom isn't in working less. It's in choosing when. And where. And why.
Your version might look completely different.
Maybe it's school pickup on a Wednesday. Maybe it's a Friday off. Maybe it's three months a year somewhere that makes you feel alive.
But you have to design it. It won't happen by accident.
We build our business around our life, not the other way around.
If that's something you want to talk through, the link is in the comments.
Have a great weekend, folks.