freelancecopywriter.co.uk

17/07/2025

I publish a FREE monthly newsletter, Copywriting Stuff, with a FREE weekly tips bulletin that comes straight from my Copywriting College course.

If you'd like to join the list - and there's a terrific FREE e-book download '11 Essential Tips To Be A Killer Copywriter' - then just hop across to laurenceblume.com and leave your details.

17/07/2025

I’ve been a professional copywriter for more than 40 years, and I felt like it was time to pass on some of the things I'd learned.

So I created Copywriting College to help you become a successful pro copywriter, too.

Unlike ‘copywriting gurus’ who have little or no experience of actually doing the job, I was a’big creative ideas’ copywriter in top London advertising agencies for 18 years, and I’ve been an in-demand freelance copywriter for 25 years.

That's every angle on being a copywriter covered: employed and self-employed; big ideas and hard-working, long-form, business-focused marketing copy.

40 years to learn what I know. More than a year to turn that into Copywriting College. And you can finish the whole course - which is 76 lessons arranged in 5 modules covering Basics, Marketing, Project Types, Running Your Business and 'Beyond Copywriting' secrets - in around 14 hours.

Thats’s really just two full days… for everything you really need to know.

It's an amazing course - so check it out!

17/07/2025

Hi. I'm Laurence Blume and freelancecopywriter.co.uk is my business website.

So this company page is my company's presence here on Facebook.

If you visit my site you'll see that while I am, definitely, a ‘freelance copywriter’, after more than 30 years of writing for clients all around the world what I do is a little different to what other copywriters do.

These days I work almost entirely with clients who have a challenge, or an opportunity, or a problem that they need a capable and experienced head to work on.

Most of the work I do is in complex sectors like Finance, IT, Telecoms and Real Estate.

I work with lots of tech firms and tech founders. And I also do lots of work in sensitive and nuanced areas like investor relations, compliance and public affairs.

🖋 If a client needs someone to write authoritative content, influential thought leadership pieces, persuasive white papers and articles that they're proud to have speak for their business, that’s me.

🖋If they need someone to bring order to a website that’s grown into a sprawling mess, or plan and write a new site so that their developers know exactly what to build, that’s also me.

🖋The same goes if they need help in unlocking the full potential of AI to bring new possibilities to their marketing, or someone with the vision and understanding to look at their brand messaging, or their messaging hierarchy, and apply some focus.

In fact, if they need assured and experienced help with any aspect of their marketing or corporate communications (or with their personal brand comms), this is the kind of work I do.

It’s half way between copywriting and `consulting’, I suppose.

I like to call it ‘grown up’ copywriting.

04/07/2025

Hey - What have I been doing? I've totally missed out on supporting this page with the TLC it deserves. And yet it's getting lots of traffic. So stand be... and we'll see if we can't give it some new KERPOW!

01/01/2023

I'm a sharing kind of guy. And if I can't start a new year with a little gift to all those wonderful people who commission from time to time, then what would be the world coming to? So... all you clients, this article I've posted on LinkedIn is on me. And if you're a ... help yourself, too, and remind yourself of a few of your old favourites.

Over the years, I've worked for more than a few fantastic clients. These people's professional approach to the work we were doing together was key to helping me deliver powerful and relevant copy to their brief, and complete their job without a hitch.

15/05/2022

I've found being willing to respond to the needs of globally dispersed clients is really helpful in building out my copywriting practice. It can be difficult to accommodate expectations in markets other than your own (budgets, delivery timelines etc), but the projects available around the world make it very rewarding to try.

15/05/2022

We all have our own working methodologies. I believe strongly that in writing for any visual application (web, print, video etc) the copy does not exist in isolation from the environment. Because of this, I write almost all of my jobs (excluding things like blog posts)in a simulation of the finished layout. It's what I call a 'copyvisual'.

It's so helpful for clients both when weighing up the copy, and later in passing my intention, as the writer, to their developer or designer.

20/04/2022

I'm really sceptical about 'Copywriting Tips' or 'Rules' that centre on specific copywriting applications. I believe that the only rules worth learning are those rules of human behaviour and psychology that govern decision taking. What influences the outcome you I can expect to get from this pieces of copy? The point about application-specific rules, of course, is that applications, preferences, platforms, fashions and, indeed, user habits are all evolving, all of the time.

08/03/2022

Like any good copywriter, I see revision in response to client comments as an intrinsic part of a job. That doesn't mean I might not be pushing back to challenge a revise request, however!

23/02/2022

There's a huge difference between clients who are professional marketers, and those who are business owners or managers who are not, but who are trying to run their own marketing. Those with a marketing background know to write a brief for the copy or content they need. Those without a marketing background very often try to write the copy themselves, then feeling that all a professional writer will need to do is say a spell over it and it will be effective and powerful. Don't do it! Write a brief!

22/02/2022

I've posted on AI copywriting previously. Excited by it though I am, I'm yet to use it on a live project, and it's not actually yet capable of doing the kind of specialised work that I tend to do. But I'm just plain thrilled to find myself still in the game at the point where such an amazing tool is more or less 'here'.

04/02/2022

There's nothing more likely to derail the creation of clear, powerful marketing material than showing it to 'the team' to get their opinions. Were the team party to the strategy development? Have the team seen what you briefed? Were the team privy to the pointers you added? Do the team reflect the audience, or are you asking old men whether this will work for young women? If you want to do research, by all means do it... but then do it properly, against the target. If you're going on judgement and experience, then trust yours (and that of anyone else who's actually involved and thinking about the project). Oh... and trust your copywriter's as well. That's why you hired her/him/them.