Sarah Richards Social

Home
Sarah Richards Social

Never run out of ideas. I’ll show you how to create Instagram content your community loves
1:1 Training | Bitesize Workshops
(2)

Richness means more than just wealth – it’s a culture, or creativity and connections. It’s about exceptional brand experiences, exceptional people or an exceptional service delivered in any industry category. Based in South Staffordshire, Rich Marketing taps into this world by bringing companies together with their discerning customers. A boutique company, we are focused on delivering creative and

fully integrated marketing solutions to a wide range of businesses and industries, with particular expertise in travel, tourism and hospitality, retail, education and the broader service category. In addition we deliver a highly specialised search and selection service to the Higher Education sector. Whether you need to recruit a senior staff member, or whether you need an extra pair of hands to work within your business, to plug a skills gap or a resource shortage, or to focus on a business-critical campaign or strategy, Rich Marketing can become part of your team and add immediate value. Our outsourced, freelance, project marketing and search and selection services are aimed at increasing revenue, adding value and achieving your business goals.

21/04/2026

Want to post faster and stop overthinking all the small stuff?

It’s a must for me now that I run my business alongside having a tween home 24/7. I have to be able to show up fast and get on with my day.

Here’s some of the things that help to move quickly when it comes to posting content.

And there’s a lot more hacks and shortcuts for you in Fast Content. It’s available for instant access now.
Type Fast for details.

Sarah

14/04/2026

Heading to the UK Edit with us next week or thinking you might join us for a future session, here’s a peek inside so that you know what to expect.

It’s a group photoshoot session with the opportunity to add b-roll video and basically an unbelievable opportunity to fill your content cupboard with personal brand photos you adore and video clips to create reels... all whilst meeting other amazing business owners and having a lot of fun.

Next week we head to Cheltenham, Marlow and Birmingham. If you’re one of the 24 people coming, we can’t wait to see you.

Our July sessions are launching to the waitlist very soon. Type EDIT to get your name on the list. Places go fast.

Your 90-minute shoot is shared with up to three other business owners, ready to support and cheer you on... and also act as your clients if needed.

Choose photo only, photo and video or the full package, which also includes an online 1-1 content session.

Type EDIT for details.

Sarah and Sally

25/03/2026

Feel like all your reels look the same? There’s many different ways to create a reel even with one piece of B-roll.

I’m showing 4 of my favourite ways to use one piece of B-roll here. The last uses Instagram Edits newest feature.

You’ll see me using B-roll reels a lot - because they are easy.
And i am all about making this content easier. We run businesses with little time for content creation and so easy comes first.

Which format is your go to?

Type TEN if you’d love to hear my formula for creating reels in 10 minutes flat. Free.

Hope you love these reel ideas. Happy Reel making
Sarah

26/02/2026

Feel like all your reels look the same? There’s many different ways to create a reel. I’m showing you 6 of my favourites here.

Why are they my favourites - because they are easy. And i am all about making this contenting easier. We run businesses with little time for content creation and so easy comes first.

Which format is your go to?

Type EDIT if you’d like me to film your B-roll.
Type B-ROLL if you’d like to learn how to make 40 B-Roll reels fast.
Type TEN if you’d love to hear my formula for creating reels in 10 minutes flat. Free!

Hope you love these reel ideas. Happy Reel making

Sarah

23/02/2026

If you find carousels tricky, this one’s for you. The simplest carousel and a guide for what to write on it.

Carousels are mostly performing better than single image posts, so always worth adding at least a second page.

You can post up to 20 pages, but that doesn’t mean you should. I’m certainly tuning out before I swipe 20 pages, 5-6 pages are perfect, sometimes it takes 10-11 to nail your points. A 2 page carousel is still a carousel.

One repeated image with new words on each works. One sentence is plenty. One word could even work!

Carousels are brilliant for story telling, behind the scenes and story based selling.

When you write a carousel, think about the steps to your message.
A simple structure: Open it with something that hooks your people in, explore that key point or set the scene, go deeper into one detail, what went right or wrong, then move towards your call to action. Just don’t leave them hanging at the end. What comes next?

Try this simple format and to save you a whole lot of time, I’m about to drop a new carousel template pack created in collaboration with my designer. Much snazzier but natural creative templates.

They’ll launch on presale, so if you want to snap them up at the lowest price, type TEMPLATES to add yourself to the waitlist.

Sarah

12/02/2026

If you find carousels tricky, this one’s for you. Simple ways to tackle creating carousels. Because while I’m here churning carousels out each week, I realise how difficult some of my clients find them.

Carousels are mostly performing better than single image posts, so always worth adding at least a second page.

You can post up to 20 pages, but that doesn’t mean you should. I’m certainly tuning out before I swipe 20 pages, 5-6 pages are perfect, sometimes it takes 10-11 to nail your points. A 2 page carousel is still a carousel.

One repeated image with new words on each works. One sentence is plenty. One word could even work!

Different image with the same repeated message also works.

Carousels are brilliant for story telling, behind the scenes and story based selling.

When you write a carousel, think about the steps to your message.
A simple structure: Open it with something that hooks your people in, explore that key point or set the scene, go deeper into one detail, what went right or wrong, then move towards your call to action. Just don’t leave them hanging at the end. What comes next?

Try these formats and to save you a whole lot of time, I’m about to drop a new carousel template pack created in collaboration with my designer.

They’ll launch on presale so if you want to snap them up at the lowest price, type TEMPLATES to add yourself to the waitlist.

Sarah

29/01/2026

Running out of images to keep your content looking fresh?

Here’s 7 ways I would use one image in different carousels, all made in Canva.

I update my brand imagery at least once a year with at the UK Edit. See yesterday’s post or type EDIT for details.

And if you’d love to know how to create any of these looks with your own photos, type SHARE and tomorrow you’ll get a copy of The Inspiration Edit with a quick and easy how to guide.

One photo. Multiple ways to use it.

Sarah

28/01/2026

You’ll have seen us talking about the UK Edit and might be wondering what it’s all about. So we thought it might help if we gave you a peek inside.

It’s a group photoshoot session with the opportunity to add b-roll video and basically an unbelievable opportunity to fill your content cupboard with personal brand photos you adore and video clips to create reels, all whilst meeting other amazing business owners and having a lot of fun.

Our April UK Edit dates are on sale now, at three stunning locations around the country.

* Cheltenham - Monday 20th April -2 spaces left
* Marlow - Wednesday 23rd April - Sold out to the waitlist
* Birmingham - Friday 24th April - 4 spaces left

Your 90-minute shoot is shared with up to three other business owners, ready to support and cheer you on... and also act as your clients if needed.

Choose photo only, photo and video or the full package, which also includes an online 1-1 content session.

Type EDIT for details and to book your spot.

Sarah and Sally

📸 Photos of Sally and Sarah by . Also featuring

22/01/2026

Imperfect content sounds good to me! Because I see too many businesses stuck for what to post, aiming for the kind of perfection that was demonstrated every day within the big brands they used to work with in a former life.

The head of Instagram has officially given you permission to be imperfect, real and transparent.

And that works! Just post the image, the words you thought of, the reel that you’re not sure quite works. Because the alternative is that your audience is not hearing anything from you… which leaves space for your competitors.

But at the same time, I know you’re no more likely to post a blurry, shaky, unflattering image or video than I am, because that feels like it says something about your personal brand.

You’re not a content creator, or an influencer or someone using Instagram to chat to friends. You’re a business owner who cares deeply and however imperfect the brief is, you’ll always have asked yourself ’is this how I want to show up for my brand. Is this the right kind of energy my ideal client needs to see’.

I’m all for natural. I’m all for imperfection. But I am always building a brand that reflects the way I work.

And so I post real shots that feel like me. Casual selfies I capture myself and natural professional shot photos that give me confidence and claim my space as the content professional I am.

Join and I for the next UK Edit this April, for natural, real content that you can’t wait to post.
Type EDIT for details.

20/01/2026

Stock your content cupboard with these 3 types of photos.

- You’ll always have an image to accompany what you want to say.
- You’ll have the image you’re proud to send when you get invited to collab or be featured in press.
- You’ll have the backdrop for your sales messages, for questions, for thoughts.

Build your library and be ready to go.

Type INSPO for my free mini guide to the photos you need to stockpile.

And if you’re in need of natural pro photos, join and I for the next UK Edit this April. It’s a group photo and video experience from which you’ll get natural photos you love and b-roll video for reels.

There’s just 10 of 24 spaces left after the waitlist snapped up the rest in just a few days of presale. Sessions start from just £199.

Type EDIT for details

Sarah

18/01/2026

The 2016 trend pushed me to go raking back to see when I started on Instagram and to see how content has changed.

My conclusion:
- only being able to post photos did not make it easy for businesses like us selling our services
- now, even though much of it pushes us out of our comfort zones, there are so many ways to tell our stories and connect with our people!!

Creating content in 2026 gives us so many options!! That’s a very good thing.

Sarah

Address

Website

http://www.sarahrichardssocial.co.uk/

Alerts

Be the first to know and let us send you an email when Sarah Richards Social posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sarah Richards Social:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company?

Country:

City: