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Nikki-Pilkington.com Internet Marketing Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.

27/09/2026

Everyone's still arguing about whether you can take an iced coffee into a job interview. I've got a better question. What's your drink saying about your website?

Nine drinks. One of them is you. Probably two, if you're anything like me (Monster Ultra, 2pm, every day, don't @ me).

The good news is that most of the fixes are dull. Write the service page. Answer the questions your customers are asking. Leave the homepage alone for five minutes. Check your redirects before the new site goes live, not the week after.

Builder's tea lot, you can put your feet up.

Tell me which one you are in the comments. No judgement. Well, a little bit if you picked matcha.

I want to apologise to everyone. I was away for a few days*, so of course, Google rolled out another update.Same as it e...
26/09/2026

I want to apologise to everyone.

I was away for a few days*, so of course, Google rolled out another update.

Same as it ever was...

Anyway, this is another Spam Update, pretty soon after the last one, and there is a LOT of volatility in the SERPs. You might see a lot of movement in raning positions, and your SEO tool (whether that's SE Ranking [which it should be, btw], SEMrush, Ahrefs, Moz, Sitebulb, whatever) might be showing you a lot of quite scary red figures.

I say it every time there's an update, and I'm going to say it again - DO NOT PANIC!

Now is NOT the time to start frantically making changes to your website based on knee jerk reactions to the ups and downs you're seeing.

If you've done nothing wrong, then you have no need to panic.

If you HAVE done something wrong (and I'll put money on the fact that if you have, you KNOW you have), then it's probably too late.

Either way, ride it out, hold your fire, and most importantly, BREATHE.

Wait for the update to finish, let everything settle down for a week or so, THEN grab a coffee and look objectively at where it's left you.

For most of you reading this, you (and your clients if you're an SEO) will be fine.

If, in 2 weeks, you're not, or you already know you're going to suffer, then it might be time for a chat.

*I was at the fabulous Search Norwich XL event put on by Candour - it was amazing, I loved it, and I met so many wonderful people, it's definitely one on my list for next year, and should be on yours if you're an SEO or SEO adjacent.

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25/09/2026

Fix-It Friday #2: your first sentence.

If the first line on your homepage says something like:

“We are passionate about delivering bespoke solutions…”

Bin it.

Your first sentence should tell me who you work with and what you do. That’s it.

“We run HR for companies with 10 to 100 staff and no HR department.”

“We build Shopify sites for skincare brands.”

“We do the books for construction firms in Kent.”

Clear beats clever.

And if you’re not sure whether yours is clear enough, say it out loud to someone outside your industry.

If they pause, rewrite it.

I cover this, and a lot more like it, in my SEO 1:1s for website owners.

24/09/2026

You don't need more traffic if the people already finding you are asking for things your website doesn't answer.

If someone searches:

“outsourced HR for small business”
“outsourced HR for 20 employees”
“outsourced HR cost per employee”
“is outsourced HR worth it”

…and your site has one generic Services page, you're making Google - and your potential customer - do far too much work.

Those are four different searches with four different intentions.

They deserve four useful pages.

This is one of the easiest ways to find content ideas that aren't based on vague “we should probably blog more” nonsense.

Type the first few words of what you sell into Google.

Look at the suggestions.

Then ask yourself:

Do I have a genuinely useful page that answers each of these?

If the answer is no, you've got your content plan.

Eleven seconds. Free. No fancy SEO tool required.

And, crucially, it's based on what people are already searching for rather than whatever random blog topic someone pulled out of their arse in a marketing meeting.

If you're at Search Norwich XL, come and say hi!
24/09/2026

If you're at Search Norwich XL, come and say hi!

SEO done for you.No vanity metrics. No random busy-work. No reports full of impressive-looking numbers that don’t mean a...
23/09/2026

SEO done for you.

No vanity metrics. No random busy-work. No reports full of impressive-looking numbers that don’t mean a thing to your business.

I’ve got three levels of ongoing SEO support, depending on how much help you need:

Foundation - £750/month + VAT
Growth - £1,500/month + VAT
Authority - £2,250/month + VAT

The difference isn’t “more SEO stuff”.

It’s how much responsibility you want me to take.

Foundation gets the basics sorted properly.

Growth is for businesses that want SEO to become a real source of enquiries.

Authority is for businesses that want someone to properly own SEO and keep it moving.

I’m booking now for November.

More details at the link in bio.

23/09/2026

I love my job.

I love my job. I love my job. I love my job.

Sometimes (like when I hear my clients have got brilliant contracts because of my work but they've let someone else know, not me) I don't love my job so much...

Are Aldi still hiring?

Your website can rank, get traffic, and even look absolutely amazing.Yet still do absolutely f**k all for your business....
22/09/2026

Your website can rank, get traffic, and even look absolutely amazing.

Yet still do absolutely f**k all for your business.

That’s usually where the copy comes in.

I’ve put together a free B2B website copy health check to help you spot the stuff that might be stopping people from taking the next step.

The vague headlines.

The “we’re passionate about…” waffle.

The service pages that never quite explain what you do.

The copy that talks about you when it should be helping your customer work out whether you’re the right fit.

It’s free, and you can use it to give your own site a proper once-over before you start rewriting everything for the sake of it.

Grab it here:

https://f.mtr.cool/1nzzu8ordm

20/09/2026

This is the kind of stuff I end up saying on paid SEO calls all the time.

“Your homepage is about you.”

“You’ve got four pages competing for the same search.”

“Your blog isn’t the problem. Your service page is.”

None of it is especially complicated.

But when you’re staring at your own website, it can be bloody difficult to see what’s wrong with it.

That’s what the £200 hour is for.

You put your site on screen, we spend an hour pulling it apart, I explain what I’d change and why, and you leave with the recording, a couple of checklists and some homework.

Then you go away and fix it yourself.

It’s not done-for-you SEO.

It’s me helping you work out what the f**k is going on with your website, what matters, and what you can safely stop worrying about.

£200.

One hour.

No ongoing retainer. No mysterious SEO bo****ks. No six-month commitment.

Link in bio.

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