The Digital HQ

20/07/2022

We’ve been quiet for a very long time because we’ve been working extra hard to rebrand and relaunch The Digital HQ as Born Creative.

We’re armed with new talent, a new vision and even more creativity than before.

Check out our new website - link in bio ⬆️

20/07/2022

15/05/2022

1️⃣Reassure: Be creative and use storytelling to reassure consumers. Storytelling removes the fear or doubts a customer may be feeling before purchase.

2️⃣Create Demand: People want to feel like they need the product/service you're offering Get on your target customer’s radar by using creative marketing techniques. How? Promote out of stock items, work with influencers etc

3️⃣Language: Make sure you’re using the right tone of voice. Once you’ve identified your target audience you’ll want to make sure you’re speaking to them in their language. Use relevant words your audience might be using in your headlines to increase your click rate...
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30/12/2021

A few weeks ago we noted a 5 key marketing trends to know for 2022. Well in case you were hungry for more, we've got you covered. Here are 3 more marketing trends you need to know 🌟 ⠀
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(source: https://buff.ly/2GQL6ru)⠀
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20/12/2021

With Christmas giveaways on platforms such as Twitter, you are able to reinforce customer relationships and so much more 🎅 🎁

(Source: https://buff.ly/3xbpekl)
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16/12/2021

The end of the year is a great time to look at digital marketing trends we’ll likely see in 2022 🌟 ⠀
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To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities 📈 ⠀
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(source: https://buff.ly/2GQL6ru)⠀
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13/12/2021

Facebook advertising is still one of the major leaders worldwide. Facebook has proved useful in certain business areas, among them marketing, customer service, and even collaboration 🤝

To give you a better idea of what’s in store for the platform, we have looked at the latest Facebook trends and which one of them will make it in 2022 📈

(source: https://buff.ly/3FCDjdn)
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06/12/2021

Stand out this Xmas by taking full advantage of influencer marketing 🎅 🛍️

Word of mouth is an effective way to build trust between your brand and your customers, so make sure to work with influential people who believe in your products or services 🌟

(source: https://buff.ly/3cDsrQc)
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29/11/2021

The time has come for brands to implement their holiday marketing campaigns and spread the holiday cheer 🎅 That's why Twitter's Customer Support Team has recently released some tips to help brands develop winning Christmas content 🌲⠀
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Here are some tips that we found particularly compelling 🤗⠀
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25/11/2021

Although many believe Snapchat to be a dead platform, it still has millions of daily active users, and less competition than similar social media networks 🔍⠀
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Here we give to you some tactics that have worked well when advertising on Snapchat:⠀
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1️⃣ Coupon codes. When it comes to Snapchat marketing, one of the best tried-and-true tactics is advertising coupon codes on the platform 💸⠀
2️⃣ Connecting with influencers. Connecting with influencers can make a huge impact on your Snapchat marketing– even if they’re more unlikely influencers that you’d expect to see 👩🎙️⠀
3️⃣ Building anticipation. Do you have an event going on now, or one going on soon? Create hype as much as you can through anticipation and capitalise on it 🕖 ⠀
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(Source: https://buff.ly/3CCSgKK)⠀
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24/11/2021

Looking for ways to spice up your Facebook advertising campaigns? We've got you covered 📲⠀
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(source: https://buff.ly/2QKHADu)⠀
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22/11/2021

Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website, and so much more. But it is not easy to master; so here are a few golden rules to help you reach success 🚀

1️⃣ Be authentic. Historically brands were somewhat "idolised", whereas nowadays we are suspicious of them. So try not to over-use corporate-speak. Instead be passionate, excited and friendly! 😊
2️⃣ Use analytics. You probably already have a good idea of what your audience is interested in, when they are most active and so on, but it's best not to solely rely on intuition. You can use platforms like Buffer or Twitter's analytics tools to help you comprehend what success looks like, so you do more of it 🌟
3️⃣ Engage. Try not to use social media networks as a broadcast medium. This includes Twitter. Rather, try to engage your audience personally by replying to their tweets directly, follow interesting & relevant people and don't forget to talk to them either 🗣️

(source: https://buff.ly/2HN4MiZ)
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