Vida Creative

03/02/2023

When you’re with a friend trying to have some good healthy debate on your topic of choice and they’re on the fence about it.

They’re not really sharing their opinion either way… There’s something inside you that’s a little bit frustrated with that, right?

Why can’t they just tell you what they think?

Well, it’s similar when it comes to content marketing.

Anyone can give you information on a topic, but not anyone knows (or can articulate) your opinion.

It’s daunting thinking about sharing your opinion in general as there's always the risk it could be taken the wrong way. But there could also be people that your opinion helps – to see things differently or to seek validation of their own feelings.

When you see someone else speaking out about things you agree with, it’s a nice feeling isn’t it (see how happy the team is in this picture!). So, why don’t you be that person for others?

This week has been National Storytelling week. Now's the perfect time to write a short story with a little bit of you thrown into it, post it on LinkedIn and see what happens.

You never know, you might even make some new connections!

26/01/2023

Ahh customer pain points. Showing you can solve them is the name of the game in marketing, but it’s far easier said than done without giving it the hard sell.

One thing you can do is create content that gives solutions to your target audiences’ pain points.

For example, if you notice your clients are all asking about the same thing, write an article on it and send it out to your mailing list to give people value.

Always remember, you can produce a well-written piece of content or a lovely looking campaign, but if it doesn’t speak directly to your audience, you might as well bin it!

To make sure your content is always on fire, here are our tips for keeping it fresh…

📈 Use data and analytics to make smart decisions on what type of content to produce next.

💻 Mix it up with different formats, from ebooks and white papers to video content to cater to different preferences.

⏳ Plan ahead by creating a content calendar that incorporates case studies, blog articles, social media campaigns and more.

⚡️ Collaborate with industry influencers to add an extra layer of credibility to your content.

Don’t let your B2B marketing fall flat, get in touch if you need a hand, or visit our blog for more insights to help your marketing soar. 🚀

We're talking about how to create a B2B content marketing strategy that ensures your business is spending its resource in the most effective way possible.

24/01/2023

For the last few weeks we’ve been working on a rebrand with a long standing client.

We love getting our teeth stuck into the branding process, creating something that not only stands out from the crowd, but that resonates with a core audience.

Here’s a hand full of brands we have had the pleasure of creating over the years.

19/01/2023

Taking a look back at 2022, we spotted some eye-catching marketing campaigns.

The most impactful really made us think and stop us in our tracks. From tackling unconscious bias to using shadows to promote the natural elements of a product and from raising awareness of football-related domestic abuse to a very Gen Z approach to customer service!

We’ve put together a list of 5 brands that smashed their marketing last year. Have a read 👇

2022 has been a weird old year, hasn’t it? We’ve picked the top 5 campaigns that have made us look twice.

17/01/2023

Fintechs need to stand out in a crowded market.

If your brand is getting missed, here are our tips to help create successful fintech rebrand.

✅ Understand and clearly communicate your unique value position

✅ Build trust with potential customers through transparency and security

✅ Use storytelling to connect with your audience and showcase your brand’s personality

✅ Leverage user-generated content to build a community and create social proof

✅ Keep in mind that your brand should evolve along with the industry and customer needs

If you’re updating your fintech brand, we can help. Get in touch today, or read more tips 👇

With new players coming to the market on a daily basis, it's important your Fintech brand stands out from the rest. Here are our top tips.

06/01/2023

Charity sector marketing campaigns need to capture the hearts (and ultimately, pockets) of their audiences in order to raise funds for the causes they support.

It’s a challenge for charity marketing and fundraising teams to stay creative whilst hitting the right tone. But this is exactly what makes the best charity marketing campaigns out there so impressive.

There are countless campaigns that have stood out to us in the studio, so we thought we’d narrow it down and list some of our favourites from recent times.

- Crisis’s Impossible to Ignore 4m tall statue
- Greenpeace’s Wasteminster animation
- Shelter’s Cost of Living satire hacks
- Alzheimer’s Society collaboration with the FA
- CALM’s Suicidal Doesn’t Always Look Suicidal campaign

Read it now 👉 https://bit.ly/3CrJDoV

01/01/2023

From all of here at Vida, we’d like to wish you all a very Happy New Year! 🎉

Here’s to a great 2023!

28/12/2022

If you’ve never thought about your brand voice before, the time is now.

It can help you stand out from a crowded marketplace and build a loyal following.

Here are some of our tips to get you started:

📚 Create detailed customer personas
🗣 Use the language your target audience uses
🚫 Avoid jargon
✅ Be consistent
🤪 Show emotion

It’s ok if your brand voice changes and adapts with the evolution of your company – in fact, it should.

Read more 👇

If you’ve never thought about your brand voice before, the time is now! We've got some pointers to get you started.

23/12/2022

🎄Well that's a wrap for 2022!

It's been an absolute pleasure working with all of our clients this year, and we're extremely excited to see what 2023 will bring.

So from all of us here at Vida, we wish you a very Merry Christmas and the happiest New Year!

We hope you have a safe and restful break.

19/12/2022

Wow – what a year 2022 has been!

We’ve seen some stand-out marketing campaigns across the year. Here in the studio, we’ve put together a list of 5 brands that have smashed their marketing:

🤯 CPB London tackling unconscious bias
✈️ Ryanair’s Gen Z approach to customer service
⚽️ Women’s Aid raising awareness of football-related domestic abuse
🎁 Spotify Wrapped making tracking data cool
🍺 Corona using the natural elements

What marketing campaigns have you seen this year that stood out? Let us know below! 👇

2022 has been a weird old year, hasn’t it? We’ve picked the top 5 campaigns that have made us look twice.

16/12/2022

‘Tis the season for tear-jerking Christmas ads and stand-out marketing campaigns to wrap up the year.

No prizes (or shall we say presents) for what you think this month’s fresh pick’s theme is! 🎄

The team picked out their favourite Christmas campaigns, including

🍫 Cadbury’s ‘Secret Santa Postal Service’
🏎 Alternative John Lewis Advert ‘The GoKart’
⚽️ Sports Direct’s ‘Give Me Football’
🐻 Barbour’s ‘One of a Kind-ness’
🤔 GCHQ’s Christmas Card Challenge

Read it now 👉 https://bit.ly/3V75ngi

Which is your favourite?