Social Chestnut

05/12/2021

My happy place. A good book, a fine coffee, wonderful friends.

Thanks

16/12/2020

"Facebook is to follow Google’s lead and move millions of UK users out of the jurisdiction of EU privacy laws to the US (which has no such comprehensive data protection framework) next year under a looming Brexit-related change to its T&Cs"

What does this mean for the everyday user?

What does it mean for businesses advertising on Facebook and Instagram?

It appears there are concerns about a weakened privacy regime as the UK departs from EU law. This may mean UK consumer data is less protected than it has previously been.

UK data protection law still stands. So does this mean little actually changes?

Those UK businesses advertising to and selling to EU countries will still have to adhere to EU laws.

It is worth keeping an eye on the privacy requirements over the coming months as it may change how you advertise, who you can target and re-target in your advertising.

Facebook is to follow Google’s lead and move millions of UK users out of the jurisdiction of EU privacy laws to the US (which has no such comprehensive data protection framework) next year under a looming Brexit-related change to its T&Cs, Reuters reported yesterday. Confirming the switch…

01/12/2020

Modern day shopping list.

This is how you give hints about what you want for Christmas. Then let any good Facebook ad campaign take care of the rest.

27/11/2020

This is mesmerizing, and a little terrifying, to watch. Black Friday in action.

"Shopify merchants currently fluctuating between $1.5-3.5M in sales per minute (16K+ orders per minute). At that pace we're in for a record-breaking weekend. Hold onto your seatbelts."

A live look at Black Friday Cyber Monday sales on Shopify

26/11/2020

Adobe is predicting some pretty big results for online sales this quarter, or this holiday season. Social media advertising, particularly Facebook & Instagram, have a massive role to play in this.

Black Friday is almost upon us. Good luck to all those riding the rollercoaster of ads over the coming days and weeks. It is no easy journey, but it can reap some amazing rewards.

Adobe today released its online shopping predictions for the 2020 holiday season (Nov. 1 – Dec. 31). Based on Adobe Analytics data, Adobe analyzed over ...

08/10/2020

Rest easy folks (for now).

Facebook has announced it won't go ahead with cutting out the 28 day attribution window.

I bet that news has improved the day for some.

If that news doesn't mean anything to you and you're running ads, or planning to, get in touch.

I offer a full ads management service or 1-2-1 consultancy and guidance working alongside you as you learn the ropes.

07/10/2020

The way people make purchase decisions is messy.

The journey between trigger and purchase is not linear. It’s a complicated web of touch points - different for each individual.

Even less clear is how people process the information they receive. ‘Best’ vs ‘cheap’ for example. Searches for best outpaces cheap, but these terms have varied meanings for each person searching. Best can mean best value, or it can best quality.

People explore and evaluate on their decision making process. Exploration is a phase of looking outward and broadening the range: evaluation is a phase of sorting, prioritising and reducing the range considered.

Within this journey 6 biases that influence purchasing decisions have been identified:

👉 The power of now (the longer you have to wait the weaker the proposition)
👉 Social proof (the persuasiveness of recommendations & reviews)
👉 Scarcity bias (as availability drops desirability rises)
👉 Authority bias (the influence of expert or trusted sources)
👉 Category heuristic (short description of product specifications to simplify purchase decision making)
👉 Power of free (free gifts can be powerful motivators)

Understanding this winding road can help you better answer the various needs and desires of potential customers.

Are you leveraging these triggers in your advertising?

If not, get in touch with me to chat about how I can help you build strategic advertising campaigns across Facebook and Instagram.

https://www.thinkwithgoogle.com/intl/en-gb/navigating-purchase-behavior-and-decision-making/

The buyer decision-making process keeps changing and now lies in the 'messy middle' of the purchase journey. Learn more in this Decoding Decisions article.

05/10/2020

Are you ready for the Q4 journey?

The next few weeks and months are bound to be a roller-coaster of a ride for any ecommerce business. 🎢 There’ll be ups and downs, but preparation is key. 📈

What have you got in place?

✔️ Pixel events running, checked & recording data

✔️ Online store and catalogues set up

✔️ Landing pages optimised for success

✔️ Broad audiences, targeted copy & jaw-dropping creative lined up

✔️ Engaged audiences primed

✔️ Re-targeting funnel at the ready

✔️ Amazing offers injected in

✔️ Gifting prompts in your messaging

✔ An enticing email sequence to back up your advertising

✔️ A strategy to bump up your average order value

✔️ Longer term plans to build upon your customer lifetime value

If you’ve got all these ticked off sit back and enjoy the ride!

30/09/2020

Facebook has now begun integrating its Instagram and messenger. This means Facebook Messenger users will be able to communicate with connections on Instagram.

What will this bring for your messenger marketing and customer communication?

Who's excited?! 🙋‍♀️

Facebook began integrating its Instagram and Messenger apps, allowing users of the services to directly communicate with each other.

25/09/2020

For all those who need to know 👉Instagram ads can now link to IGTV!!

(I wonder when Reels will be accessible for ads too?)🤔