Little Acorn Marketing

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Little Acorn Marketing Providing cost effective marketing solutions to small businesses in the Thames Valley

We aim to be approachable and offer our clients practical and affordable solutions which include:
- Strategy and Planning
- PR and Social Media
- Lead Generation
- Marketing Research
- Design, copywriting and print
- Web Design and SEO
- Email Marketing
- Event support

Following on from my recent post about Facebook restricting links, I've had a few people asking what this actually means...
08/10/2026

Following on from my recent post about Facebook restricting links, I've had a few people asking what this actually means for their marketing.

Facebook has been testing changes that could limit how often some business Pages and professional profiles can share links without paying for additional access. The reported limit is just two links a month for those affected.

Now, if you regularly use Facebook to direct people to your website, blogs or services, that's potentially quite a big change!

But before you start panicking, there are still plenty of ways to use Facebook effectively. You might just need to rethink your approach.

Here are a few things you can do:

1. Encourage direct messages. Give people a reason to get in touch and start a conversation about your services.

2. Make use of Facebook Stories. You can add link stickers to Stories to direct people to your website.

3. Check your page. Make sure your website link, contact details and action button are up to date.

4. Rethink your calls to action. Instead of always including a link, encourage people to visit your website through your profile or contact you directly.

5. And perhaps most importantly, remember that Facebook is a social platform. It's not just somewhere to advertise your business and send people off to your website.

My advice? Focus on building relationships, sharing useful content and giving people a reason to engage with your business.

The platforms will keep changing, but the importance of building genuine connections with your audience won't.

Have you started thinking about how you'll adapt your Facebook marketing? If you need some help, then just get in touch via a DM.

Sometimes making your marketing easier isn’t about adding more things to your to-do list. It’s about deciding what you c...
06/10/2026

Sometimes making your marketing easier isn’t about adding more things to your to-do list. It’s about deciding what you can take off it.

There’s so much marketing advice out there telling us what we should be doing that it’s very easy to end up trying to do far too much. So here are three things I think you can give yourself permission to stop doing:

1. Trying to be everywhere. You don’t need to be active on every social media platform.

2. Creating everything from scratch. Reuse your good ideas and content.

3. Doing something simply because everyone else is doing it. What works for another business might not be right for yours.

Marketing can become very noisy, especially when you run a small business and you’re doing most of it yourself. Sometimes the best thing you can do is strip it back and concentrate on the things that actually help you reach the right people and grow your business.

Is there something you could stop doing?

If this is where you struggle and you are not sure, then this is where I can step in and help. To find out more, let's have a quick chat. Just send me a DM.

01/10/2026

Apparently, there’s no such thing as a quiet coffee break when Chester is around!

Seeing as it’s International Coffee Day and I love coffee, I thought I’d take a break and perhaps get a couple of pics for my socials. Not just boring ones of a perfect cappuccino!

Chester, however, saw it as the perfect opportunity to remind me that if I’ve got time for coffee, I’ve definitely got time for him.

I really should come to expect a photo bomber to appear!

29/09/2026

If you rely on Facebook to drive people to your website, there’s a change you need to be aware of.

Facebook is starting to roll out the limitation of organic links in both posts and comments, pushing people to consider taking out paid subscriptions.

And that highlights a bigger issue - if social media is your only way of reaching your audience, you’re building your marketing on someone else’s platform.

One of the best ways to protect yourself from changes like this is to build an email list.
With email, you can communicate directly with people who have chosen to hear from you, and you are able to easily send them to links that you want them to visit. Most importantly, you own the list too!

I’m definitely not saying stop using social media, but remember that your audience simply won’t see everything you post on social media. The trick is to get your social media and email marketing working together.

If you don’t have an email list and are not sure where to start, then this is something we can easily cover in one of my Power Hours.

Just send me a message for more information and to book.

A little reminder if you’re sitting there thinking...“What on earth am I going to post about this week?”You don’t always...
23/09/2026

A little reminder if you’re sitting there thinking...

“What on earth am I going to post about this week?”

You don’t always need another new idea. Go back and look at what you’ve already created.

That useful LinkedIn post from six months ago could become an Instagram carousel.

A question a client asked you could become a quick video.

An old blog could give you four or five social media posts.

And a post that performed well last year? Update it and use it again.

We often assume our audience remembers everything we post but they don’t. Some won’t have seen it the first time. Some will have forgotten it. And you’ll probably have new people in your audience who weren’t following you then.

Before you spend an hour trying to think of something new, have a rummage through your old content. There could be plenty of good ideas sitting there waiting to be reused.

If you need a little more support, we can plan your October social media during one of my Power Hours. Just message me for more information.

21/09/2026

Networking is marketing too!

Last Friday was the first Ladies Who Latte Twyford & Sonning meeting after the summer break. This is such a lovely group of supporting ladies that I co-host along with Ruth Warlow and Candy Brown.

Over the years, networking has always played an important part in my marketing strategy. Some of my longest-standing clients and best business relationships have come through networking.

And just like with social media, you have to remember that you rarely see results from turning up once. It’s consistency that makes the difference.

You show up, have conversations, keep in touch, and build relationships.

That’s definitely what we were doing last week with a room full of positive vibes.

Marketing doesn’t always look like marketing. Sometimes it just looks like coffee and a good conversation. A perfect combination!

Marketing is often one of the first things to slip when you’re busy.“I’ll get back to my marketing when I have a bit mor...
17/09/2026

Marketing is often one of the first things to slip when you’re busy.

“I’ll get back to my marketing when I have a bit more time.”

When you run a small business, there’s always something more urgent. I absolutely get it. Client work needs to come first, then there is answering emails, Zoom calls and meetings filling your diary, and before you know it, another week has disappeared.

Sadly, marketing gets pushed down the list, but when things go a little quiet, it becomes urgent again.

The answer isn’t necessarily to spend hours every week doing marketing. I know for most of you that simply isn’t realistic.

It’s more about finding a rhythm you can actually stick to. That might be three social media posts a week, one email a month, regular networking, or simply blocking out an hour in your diary to focus on marketing.

Often, knowing what to do isn’t actually the problem. It’s making sure you do it.

That’s one of the reasons I now offer Marketing Mentoring. It gives you someone to bounce ideas around with, help you stay focused and, importantly, keep you accountable when marketing starts slipping down that list again.

A few small things done consistently will always be better than the big marketing day you keep promising yourself you’ll have when things calm down. Because let's be honest, that never happens.

So take a minute and think about one bit of marketing that keeps slipping down your to-do list.

Are you free this Friday?Ladies Who Latte Twyford & Sonning is back after our summer break!Running your own business can...
16/09/2026

Are you free this Friday?

Ladies Who Latte Twyford & Sonning is back after our summer break!

Running your own business can sometimes feel a little lonely. That’s one of the reasons I love Ladies Who Latte. I co-host this group alongside and

It’s not about collecting business cards or delivering the perfect pitch. It’s about bringing together supportive local women in business, getting to know each other and building meaningful relationships that last.

Join us at The Great House Sonning, Coppa Club from 9.30am. The main meeting starts at 10.00am to 11.30am.

There’s no membership, no booking and no pressure. Just great conversations, plenty of support and a lovely group of women who understand the ups and downs of running a business.

Just prepare your 60 second business introduction, grab your business cards and order a drink at the bar!

If you would like more information, please email [email protected].

I seem to be talking about LinkedIn a lot at the moment. People seem nervous about using the platform, and for many it ...
16/09/2026

I seem to be talking about LinkedIn a lot at the moment. People seem nervous about using the platform, and for many it still feels like it is just for looking for a new job.

Oh, they are so wrong!

I think LinkedIn is one of the most under-used marketing tools out there, especially among small business owners. They set up a profile, add a few connections, like the odd post… and then wonder why it isn't doing anything for them.

Well, that's exactly what my LinkedIn Audit Power Hour fixes.

During the session, we go through your profile together, I highlight the areas that could be working harder for you and show you practical ways to improve them. We also look at what you should be posting, how to make yourself more visible and how to use LinkedIn to build relationships with the right people.

One client came to me convinced LinkedIn "just wasn't for her." A few months after our Power Hour, a journalist she'd connected with there gave her a mention in Forbes.

That's the power of a platform most people are barely scratching the surface of.
Does this sound like you – you’ve got a LinkedIn profile but know, deep down, you’re not making the most of it.

Then I think we probably need to have a chat. Drop me a DM to find out more about my LinkedIn Audit Power Hour.

The power of a good one-to-one...Yesterday I had a lovely catch-up with Helen Kirkby of HK Graphics. We took advantage o...
15/09/2026

The power of a good one-to-one...

Yesterday I had a lovely catch-up with Helen Kirkby of HK Graphics. We took advantage of a rather mild September day and went for a walk around Lily Hill Park and, of course, finished with a coffee.

I’ve known Helen for a long time, and it’s always good to catch up properly. We chatted about work, shared ideas and talked about how things are going, but we also talked about life and everything else in between.

For me, that’s what a good one-to-one should be about.

It doesn’t always need to have an agenda or be focused on finding referrals or opportunities. It’s simply a chance to spend time with someone, get to know them better and build a genuine relationship.

That’s one of the things I love about networking. Over time, people become much more than just business contacts. And when you really know and understand someone, recommending them or making an introduction comes naturally.

Thanks for a lovely catch-up, Helen. We definitely shouldn’t leave it so long until the next one!

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