Conker Social Media

15/06/2020

Conker Social Media now lives at https://www.nutshellservices.co.uk/

Hope to see you over there!

07/04/2020

Why do businesses who INCREASE their ad spend in a recession reap such significant rewards long after a downturn is over?

It takes a savvy marketer to exploit the vacuum left by businesses slashing their advertising budgets, and set themselves up to own that space for years to come.

A great read from Marketing Week

It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand's market share if they're prepared to think long-term.

18/03/2020

🖥 Online workshops coming this way!

Drop me a line if you would be interested in finding out more about an online 'Instagram for Business' workshop in the coming weeks.

We'll be staggering the learning over three days to give everyone the chance to implement what they've learnt, and each participant will walk away (or log off...) with a comprehensive strategy for their business.

https://www.conkersocialmedia.co.uk/workshops

09/03/2020

Straight talking as always from Digital Mums 😀

Don't waste your freelancer's expertise by micro-managing them or expecting them to be best mates with Kim Kardashian (and other top tips).

So you’re ready to hire a freelancer to support you with your social media? Follow our advice on what to do, and what to avoid doing, to build a great working relationship.

04/03/2020

Finding your peak posting times isn’t as simple as finding when your audience is online. You also need to consider what the aim of your post is.

Are you hoping for maximum reach, or meaningful engagement? For example, data tells us that a Facebook post at 7pm will be viewed more than one at 8pm. However, you may find that your audience engages more at 8pm, when they have more time.

Test different times and days and see what works for your account, and ask yourself, are you after reach over engagement, or vice versa, you won’t necessarily win at both.

26/02/2020

Aren't the simplest things always the best?

My favourite app of the moment is trusty Set up the app on your phone, or add it to your Chrome browser and start collecting all those articles/videos/stories you think you'll remember (but don't).

https://getpocket.com/

21/02/2020

Expecting to get results from your business's social channels without a strategy is a bit like trying to build a house without any architects plans.

Firm foundations and forward planning are always going to yield the best results, and ultimately save heaps of time.

Developing a social media strategy can provide a range of benefits, as outlined in this post from Dhariana Lozano.

18/02/2020

Are you accidentally using banned hashtags on Instagram?

It's easily done, but will stop anyone other than your followers seeing your posts, so make sure you know how to check.

There are lots of lists of banned hashtags that do the rounds, but Instagram can change what's banned regularly, so if you're unsure, best to check before you post. To do this:

1. Use the Explore (magnifying glass) function and put your hashtag into the search bar.
2. Tap Tags
3. If your hashtag is banned it may not show up in this list. If it does show up, tap on it. If it is OK you will see the content as usual. If it's banned you'll see a note at the top of the content explaining that recent posts are currently hidden.

Keep an eye on your favourite hashtags which are banned, unless they are obviously explicit/offensive/dangerous they may come back again.

13/02/2020

Great article from Social Media Today, getting social media to work for your business means finding a process which works..... and sticking to it!

In that vein, it's overdue that I blow the dust off my own page and do some 'practice what you preach' 🙄 by showing up here consistently.

Why isn't social media bringing you any business? Contributor Dhariana Lozano breaks down some common missteps.