10/06/2026
There’s a lot of content out there at the moment, but not all of it is saying very much. 😳
My latest Sussex Scroll column is now live in Sussex Exclusive, and this month I’m talking about why authenticity matters more than ever on social media (and yes, I know that word is used a LOT right now, but it's important).
I’ve noticed recently that so much social media content is starting to look and sound the same. There's the same graphics, the same over-polished captions, and the same AI feel that says all the right things but doesn’t really show you the business, the people or the personality behind it.
Why does this really matter? Well, social media has always been built on people and connection. AI can be brilliant when it’s used properly, but it should support your voice, not replace what makes your business recognisably yours. 💡
In this month’s column, I’ve chosen four Sussex Instagram accounts that show authenticity in very different ways: John Lewis Horsham, Hardham Stamps, I Am The Italian Coffee Guy and Horsham Matters.
You can read the full column online and if you know a Sussex Instagram account doing something brilliant, please send it my way. I’m always looking for future Sussex Scroll features!