18/09/2026
Two things I really want business owners to hear today. And the second one is probably more important than the first.
First, if Christmas is a big part of your business, now is the time to start planning it. I know. It’s September. Nobody needs me turning up with tinsel (or the Christmas necklace) just yet. 🎄
But your Christmas content shouldn’t be something you suddenly remember in late November. Start thinking about it now so you’re ready when your customers are.
But the second thing is the one I really wanted to talk about.
Social media is smoke and mirrors.
And I’m seeing far too many brilliant business owners looking at what everyone else is doing online and coming away feeling as though they’re behind, not doing enough or somehow failing.
Please remember that even when people are being genuine and authentic online, you are still only seeing what they choose to share. You don’t necessarily see the difficult client. The quiet month. The sleepless night. The family stuff. The thing that went horribly wrong. The self-doubt. The invoice they’re chasing. Or the 47 things they’re trying to hold together behind the scenes while posting about the one thing that went brilliantly.
And nor should you. Being authentic doesn’t mean handing the internet unrestricted access to every part of your life.
So by all means look at other businesses for inspiration, just don’t use somebody else’s social media as the measuring stick for your own success.
Social is part of the story. It isn’t always the actual story. And if you needed that reminder today, this video is for you. 🫵