Your Social Bee

03/01/2022

Important changes that will have an impact on audiences you can target.

Phasing out:
Health causes (e.g. breast cancer awareness).
Sexual orientation (e.g. LGBT).
Religious practices and groups (e.g. Catholic Church ).
Political beliefs, social issues, causes, organizations, or figures (e.g. political party or political candidate).

https://www.searchenginejournal.com/meta-facebook-ads-targeting/430239/?fbclid=IwAR3H0Sohqp7LLFcFF9SQ9AEO4zcdUalvPxQplJ_BaZfFcAreVkAkgxP7Ifg

Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.

07/03/2021

Late last year Greenpeace ran one of the best campaigns I've ever seen - There's a monster in my kitchen. It told the story of a little boy scared of a jaguar he'd found in his kitchen, but he realised he had nothing to fear, instead, it was the Jaguar that was scared. Humans were burning down his 'kitchen' - the Amazon. They were destroying it to grow animal feed for the meat industry.

Clever, topical and very powerful. They told the story using incredible animation and promoted it heavily including a series of Facebook ads. Greenpeace invests heavily in Facebook ads and has spent over £1.5 million over the last few years.

They have always had a special place in my heart. It was one of the first places I ever volunteered for as a teenager. My parents have supported them for years. I still feel horrified by the explosion of the Rainbow Warrior in Auckland which rocked our NZ world when I was 12.

I'm now really proud to carry on Mum and Dad's tradition with regular donations from my small business. 🐝 💛
It can be uncomfortable at times because they tell the hard stories and they do it well. I can't wait to see what they do next!
https://www.greenpeace.org.uk/news/monster-film-deforestation-true-story/

Greenpeace UK

Meet the jaguar whose forest home is being burned by the meat industry.

15/01/2021

Targetting supporters/donors has just got harder. What should you do to prepare? 👉 Link below.
https://www.yoursocialbee.co.uk/blog/what-charities-need-to-know-about-facebook-ads-and-their-rules-on-social-issues-r2d5n

30/12/2020

This is my one very special client that's not a charity! The product is just so good and helps so many women I could not resist! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Bladder leakage is a serious problem for two out of three women over 40. A staggering amount of women! It's not something we should be embarrassed to talk about. It's all about strengthening your pelvic floor and Pelviva helps you do that. Check out their clinically tested, life-changing product!

19/04/2020

Go on then! 🐐😂

With Goat 2 Meeting, people can request animal cameos and virtual field trips in their work happy hours and corporate meetings.

20/03/2020

What a wonderful thing to do ASK Italian! 💛

Thank you to the team at ASK Italian in Berkhamsted for donating food supplies to the Hospice. Claire, our Carer Support Lead, was there to meet Adam, the general manager, who's also helping support other local groups! 💜😍💜😍💜

The gesture means so much as the community comes together to support organisations like us! It will be a big help to our chef Chris and the kitchen team who prepare food for patients, families, volunteers and staff.

18/03/2020

I have been holding off on announcing this. It felt weird given all that’s going on - but I can’t wait any longer!

So here goes...

It’s swish, it’s fancy, it’s my new website!

I’ve taken a bit of a new direction and I’m now specialising in Facebook & Instagram ads for charities. It feels very satisfying to support organisations that give back to the community.

The totally awesome Social Magpie took care of my branding and logo, and then before I knew it she had built me a website too!!! I can’t recommend Cathrin highly enough, wonderful to work with and super creative. Thank you Cathrin!

Hats off to the amazing Alison Burrows Photography for my photography. There were a lot of laughs on that day! If you need a branding shoot, Alison is awesome and makes you feel completely at ease!

I'd love to hear about your business and what you do!? Let’s support each other! 💛

I work directly with you, understanding what you want to achieve from your ads to build a campaign that will deliver RESULTS.

29/02/2020

It may be American but it’s still really interesting to see the top products searched for within each of these sectors.

Can’t say that a Fisher-Price Bounce and Spin puppy 🐶 is on my list but I know a few who already have a Dyson Cyclone Vacuum and love it. 😁

Discover the season’s rising product searches on Google and get gifting inspiration for family and friends.

24/01/2020

Love this 😂

We meme business.



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17/01/2020

Feeling very happy today as I've just graduated from an intensive 3 month Facebook & Instagram Ads course, which means I can now proudly display this badge from Emma Van Heusen 🎉

I've run the Ads for The Hospice of St Francis and I couldn't have asked for a more 𝐋𝐎𝐕𝐄𝐋𝐘 bunch of people to work with, not only that we had really incredible results with our Ads. WHOOP! 🤩

If you or anyone you know would like to see results with Facebook & Instagram Ads please message me. They can be incredibly effective.

For a limited time, I'm giving away a free audit. Whether you've used them before and not had great results, or never used them at all I can help!

Thank you!

02/12/2019

What about you?