WebJewel Digital Marketing

25/02/2026

CASE STUDY: Ashtead Ballet School

1. The Challenge
Ashtead Ballet School was founded in 2009 and offers a large curriculum ranging from Ballet and Tap, to Pilates and Contemporary Dance.

The school's ethos is to instil a love and enjoyment of dance through fun, inspiring classes, in which everyone is encouraged to develop to their full potential.

With multiple venues, uniform requirements and complex timetables, they needed a website that could:

-Organise information without overwhelming parents.
-Convert casual browsers into direct inquiries.
-Reflect the "Nurturing & Professional" ethos of the school.

2. The Solution by Web Jewel Digital Marketing
We built a bespoke, mobile-first platform designed to act as a 24/7 Digital Administrator. Key features included:

Strategic Call-to-Actions (CTAs): We implemented high-visibility "Enquire Now" and "View Classes" buttons in the hero section and footer, ensuring a parent is never more than one click away from contacting the school.

Segmented User Journeys: Instead of one long list, we categorised classes by style (Ballet, Tap, Modern, etc.), allowing parents to find relevant information quickly.

The "Parent Hub" Architecture: We created dedicated sections for Term Dates, Class Fees, and Uniform requirements. This reduces the number of administrative emails the school receives by providing clear, self-service answers.

Trust Signals & Social Proof: We integrated a scrolling testimonial section showcasing parent reviews and prominent CDMT (Council for Dance, Drama & Musical Theatre) accreditation logos to build immediate authority.

Visual Storytelling: Using high-resolution videography and a fresh, yellow and black palette, the design mirrors the grace and professionalism of the school itself.

3. Key Results
Mobile Optimisation: 100% responsive design, allowing busy parents to check class times and venues on the go.

Professional Branding: A modern, cohesive look that justifies the school’s status.

Simplified Booking Flow: A streamlined contact system that funnels enquiries directly into their inbox.

4. Client Spotlight: "Style & Substance"
By focusing on User Experience (UX) we built a functional business tool. Ashtead Ballet School now has a digital home that matches the high standard of teaching they provide in the school.

All our dance studio websites start from £799.

Ready to upgrade your digital stage?

DM us 'DANCE' for a free audit of your current website! We'd love to hear from you.

WJDM
https://www.webjewel.co.uk/

16/02/2026

Most business owners we speak to are struggling with their websites.

They’re either tired of chasing agencies for simple updates, or they’re put off by the huge upfront cost of starting a new project.

At Web Jewel Digital, we do things differently.

We’ve done away with heavy setup fees and technical jargon. Instead, we offer a straightforward, managed service for a single monthly payment, and web build fees starting from just £799!

We build websites that actually help you find new customers. We use smart technology to tailor the experience to suit your visitors, ensuring you make the right impression every time.

If you’re looking for a website that delivers results without the usual stress, contact us today at www.webjewel.co.uk, we'd love to show you around.

26/05/2022

Loved this project ❤️

Such a fantastic venue and sports club. I’m lucky enough to live locally and get to enjoy the views 😍

We offer a range of indoor and outdoor sports, plus a range of social events and activities throughout the year. There is something for everyone to enjoy.

06/05/2022

Go follow Exitus Escape Rooms and check out their new website!

The lovely Ceri from Exitus Escape Rooms Cardiff got in touch a few weeks ago because her website had ground to a halt. It wasn't loading, links weren't working, and it was causing a real problem.

We've rebuilt the site on our platform so that the site actually works (always a bonus 🤣) and customers can now easily book online again.

Have you tried an Escape Room? Why not give it a go? Visit Exitus and you may be lucky enough to meet the absolutely beautiful Watson 🐶🐾😍

This has been a great project and there's more to come so watch this space...

17/06/2021

Today is most definitely a fantastic day in the office!

A lovely surprise from Lydia courtesy of 😍😍😍

I’ve had a sneaky taste and OMG they’re AMAZING! How is one supposed to diet with the likes of these brownies in the world?

Question... do I let the children see them when they get home, or hide them for and I to enjoy... 🤔😬

08/11/2020

Lest we forget.

09/10/2020

Happy 10th Birthday Blue Water Recruitment Ltd You deserve a lovely day of celebrating after this year!

08/10/2020

Really pleased to have been shortlisted as a finalist in the Zokit Business Evolution Awards 2020!! 🎉

WebJewel Digital Marketing has been selected as a finalist in the Start-Up Spark category, sponsored by Darwin Gray.

Thank you so much for shortlisting us. There's a huge amount of very well deserved competition in this category, so win or lose, we're just happy to be amongst such talent.

Good luck everyone! And a huge thank you to Zokit and Darwin Gray.

Zokit.
Darwin Gray LLP

07/10/2020

When you open a client email and it starts with "WOW!!!!!" in reaction to seeing their new website for the first time 🥰

02/10/2020

What's the secret to success on social media?

THIS!!

Fantastic photos that sync your customers emotionally and directly to your selling points.

Meet Hector. Doggy Director at Preseli Hills Cottages. Dog-friendly and beautiful converted cottages for staycations in North Pembrokeshire, Wales.

I just can't stop smiling when I look at Hector, hope he brings a smile to your day too 🐶😍

Not really giving a social media lesson today, just wanted an excuse to post a pic of Hector 🤣

Preselihills Cottages