Alex Hedges - Curious Connections

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Alex Hedges - Curious Connections

Alex Hedges is an advertising production specialist with a curiosity for connections and purpose.
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18/03/2026

I'm working on two senior production leadership role atm right. The companies couldn't be more different. And yet both come to the same conclusion: the old job description doesn't work anymore.

As some sort of self-soothing therapy, I've written in my blog how I'm tackling the searches - and discussing who should be in the room, where to find the right people, and the one question I always ask before a search begins.

Here's a snippet:

"The production leaders who make a genuine difference do not wait for the org chart to give them permission. They make themselves indispensable so quickly and so specifically that the question of permission becomes irrelevant."

Full piece at alexhedges.com/blog — genuinely interested in what you think.

09/10/2025

Producers know: a boshed-out JD costs everyone time.

You can feel when a role’s been thrown together.

Agree with what I’m saying in this clip?

What’s your biggest job-spec red flag?

01/09/2025

Behind the Going Brand-Side webinar 17th September: 50% discount code for my network CCGBSEB

Insights from interviews with brand-side production leaders across the industry, plus the proven expertise of J&R Collective:

Nils Leonard, Founder of Uncommon, describes them as ‘True commercially creative genius.'

Janet and Rhona have done the hard yards so producers don't have to - the Going Brand-Side webinar will distil real-world business insights for producers to get match-fit for industry evolution.

Whether you're curious about producing in-house at a brand or keen to develop your understanding of production in the marketing ecosystem in order to bring more value to your role at external production settings. This is brilliant value with my special 50% discount: £225 insead of £450!

NB: I receive a commission from all sales using this code, all proceeds will be donated to Creative Mentor Network to help welcome next gen talent from low-socio economic. backgrounds. It's win win!

50% discount code for my network CCGBSEB link in bio

26/08/2025

I've been talking to loads of producers who've made the switch from external to internal brand producers. It's super interesting all those insights are also being built into the training the J&R Collective is creating just for producers who want to get match fit in the "bigger picture" of production within marketing.

Sophie Chordia (Head of Production Entain, Ex EP Saatchi and Saatchi) memorably said 'You couldn't hide from having knowledge of the business, even if you wanted to.' She's one of many production leaders who've made the transition from agency or production company roles, and their insights have been invaluable in developing the content for the producer training on 17th Sept at 10am BST

"Everything is an acronym or abbreviation. The majority of people you deal with are corporate, not creative, so you speak very different languages and experience very different working behaviours."

The one-off webinar is going to cover this stuff and more for producers who want to future proof their careers. Use my 50% off discount !

I'm not saying going brand-side is for everyone, but this context could be super useful for most advertising producers. Also don't forget once you go brand-side doesn't mean you can't hop back in future...look out for my next Info Nugget!

Use code CCGBSEB link in bio

25/07/2025

After 20 years of producing and now 5years placing producers in roles one pattern keeps showing up:

The producers who stay and thrive? They’re working in environments with clear goals, regular development conversations, and visible leadership support.

When founders/managers/leaders puts time and thought into producer development, people stick around - and therefore are driving more revenue for those busiensses.

The difference isn’t sophisticated HR systems.

It’s leadership that consistently invests in listening, refining, communicatting.

I think this starts with the job description and interview process and I love being part of that and helping leaders really drill into waht success looks like for each role I work on.

✅ Clear expectations—written down, not just implied

✅ Regular check-ins (not just annual reviews)

✅ Producers who know how their work ties into the big picture

✅ Support when priorities shift, not just pressure

✅ Wins celebrated—not just mistakes flagged

The flip side?

❌ No clear onboarding or company way of working

❌ Vague roles and shifting, unsupported expectations

❌ Leadership misaligned with no shared direction

❌ Little to no feedback or development

❌ Producers isolated and left to figure it out

When creative companies get this right, they become the places top producers want to join—and stay.

The ones that don’t? They find themselves back in the hiring cycle again and again.

Using me as the “broker” can help too, but I havent’ got a crystal ball, it’s not just about the suitability of the candidate - it’s also about the strength of the leaders.

28/05/2025

The Curiosity Chronicles is back - after a year off, I’ve started my newsletter again There’s so much going on in advertising production at the moment.

Lots of movement, new opportunities, but also disallusionment and trepidation.

My newsletter is always positive and realistic - let’s face it , never in human history has there been more content that needs producing - there is gold in them hills surely!

Subscribe via link in bio above!!

28/04/2025

🎬 LONDON CALLING: PRODUCTION UNPLUGGED THIS THURSDAY! 🎬**

Brilliant news for the UK advertising production community! I’m heading to PRODUCTION UNPLUGGED this Thursday — the unmissable event where top industry leaders unpack the future of creative production and its evolving connection with brands.

**EXCLUSIVE OPPORTUNITY:**

I am giving away **2 FREE TICKETS (RRP £250+VAT)** to EMERGING PRODUCERS as part of my new Pay It Forward initiative for 2025

Who Should Apply?

- You’re an emerging producer with UNDER 5 years’ experience in UK ADVERTISING production

- You’re passionate about elevating production and advancing your career in that area

- You’re curious about moving brand-side or expanding your skillset in the evolving UK market

- You want unfiltered insights from production experts and brand leaders that could help you plan your next move

- Priority will be given to production talent from under-represented demographics.

How to Enter:

✅ Follow me (and Curious Connections COMPANY PAGE!

✅ Like AND share this post

✅ Comment below nominating yourself OR tag someone deserving in the UK production community

✅ BE AVAILABLE THIS THURSDAY TO ATTEND 930 -AM 1230

DEADLINE: TOMORROW!!!!! TUESDAY, 6PM BST

WINNERS ANNOUNCED: Wednesday morning

🔗 Learn more about the event n FIRST COMMENT

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23/04/2025

Producers are often used to working with diary services or agents—usually paying a fee or commission for representation.

But I’ve found many producers in advertising aren’t always clear on what I offer THEM as a headhunter.

Here’s the how it works:
My clients are the companies.
They pay me to find the right producers for their roles—so I invest a lot of time getting to know producers of all shapes, sizes, and specialisms.

If you’re a Producer, here’s how I can help:

🎯 Let’s connect: Send me your CV, and we’ll book in a chat. I’ll keep you in the loop on live briefs.

📚 Free resources: I put time and energy into content and downloads that (I’m told!) are actually useful. Sign up to my LinkedIn Newsletter or head to the Downloads Page to grab some freebies.

⚡ Need more support?
– CV Glow Up Guide £25
– Producer Powow £99

There is work out there.

It might look different than it did 10 years ago—but if your profile is sharp and you’re targeting the right companies, there’s plenty of reason to stay optimistic.

Address

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Telephone

+447909517286

Website

http://www.alexhedges.com/

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