Groves Creative

Groves Creative Helping businesses feel clear, confident & proud of their brand ✨
Branding • Websites • Canva Systems
Accessibility-conscious design
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Can I quickly talk to you about Christmas?! I know you may currently be relaxing on a summer holidays but if you're thin...
11/08/2026

Can I quickly talk to you about Christmas?! I know you may currently be relaxing on a summer holidays but if you're thinking that you need any design assets for Christmas 2026 now is the time to get in touch!

If you leave it till the last minute it's going to be stressful, you'll end up DIY-ing it and then kick yourself that it doesn't look quite professional enough!

There's many different designs you may want to add to your business this Christmas, here's a few examples:
- a corporate Christmas card with bespoke illustrations
- branded merch Christmas gifts - stationery, mugs or even clothing
- branded gift boxes or gift tags

I'm already booking projects into October so if you think I can help you for Christmas then book a call or pop me an email ASAP!

The core of the Brand Confidence Club is the regular design feedback I provide to my members. I knew that I'd enjoy doin...
06/08/2026

The core of the Brand Confidence Club is the regular design feedback I provide to my members. I knew that I'd enjoy doing this but I didn't realise how much I'd love it!

So far we've had 2 rounds and to see the members putting my feedback into practice has been wonderful!

I thought it would be useful to show you an example from one of my members to show how some fairly small tweaks make a big difference. Take a swipe through this post to see the before and after of a sales page submitted.

I feel like I've really found my "thing" in the Brand Confidence Club and I'm so excited to give more feedback to my members and to continue to see their confidence grow. If you want to be part of it then head to the link in my bio or pop me a message anytime.

When I was at school, I always assumed I'd end up working in admin or IT.Graphic design wasn't really on my radar.But lo...
05/08/2026

When I was at school, I always assumed I'd end up working in admin or IT.

Graphic design wasn't really on my radar.

But looking back now, I can see all the little clues were there... 📸💻🎨

This is the first post in a little series sharing how I got to where I am today. Not because my story is particularly extraordinary, but because I think it's really fun to look back and see all the different paths I've taken and share them with you.

It seems so obvious now, but I don't think I realised until I was in my 30s that the things you're naturally drawn to as a child or teenager quietly shape the career you end up with.

I'd love to know... what was your "thing" growing up? Was there a hobby or interest that somehow found its way into the work you do today?

I shared recently about the variety of clients I have and so I thought it may be interesting to also show the variety of...
04/08/2026

I shared recently about the variety of clients I have and so I thought it may be interesting to also show the variety of work I do. This is just a snippet of some of the projects I've been working on lately.

I really do feel so lucky that I get to work on such a range of design projects. The diversity and variety is one of the things I love most about my business. It also drives me to keep learning and developing my skills which is really exciting too.

If you're interested in working with me but not sure if I offer what you need then get in touch! I'm always happy to talk through your next project and share how I can support. Plus if it's not something I can help with, then I often recommend somebody who can.

I am now booked out till October so if you are thinking of working with me don't wait too long, get in touch to book a free discovery call.

One of my favourite parts of branding isn’t choosing colours or fonts... it’s uncovering the story that deserves to be s...
03/08/2026

One of my favourite parts of branding isn’t choosing colours or fonts... it’s uncovering the story that deserves to be seen.

Sarah Lewis | Self first strategy for life new brand wasn’t created around trends or aesthetics. It was built around a clear strategy: helping women reconnect with themselves, rewrite old expectations and find the confidence to choose differently.

Every element has a purpose. The mirror represents reflection and reconnection. The match symbolises the spark that reminds you that you don’t have to burn your whole life down to create change. The typewriter represents rewriting the old scripts and expectations that no longer fit.

None of these details are there just because they look nice. They all tell part of the story.

This is why I always start with strategy. When you understand the bigger picture, every design decision has a reason behind it. The colours, the fonts, the illustrations... they all work together to create a brand that people don’t just recognise, they connect with.

That’s what strategic branding looks like.

Brand evolution has been coming up more and more often. It doesn’t surprise me at all because our businesses are constan...
30/07/2026

Brand evolution has been coming up more and more often. It doesn’t surprise me at all because our businesses are constantly evolving and adapting, so it’s right that our brands should too. The thing is for many, their brands are getting left behind.

Brand evolution doesn’t always equal new branding. More often a few small tweaks and updates can have a big update, and bring your branding back in line with the look and feel you want for your business.

Of course new branding is always an option and sometimes it’s necessary. I’m also seeing more need for a sub-brand - giving a specific offering its own identity which is an extension of the current branding.

Take a look through this post to see some examples of different types of brand evolution.

When was the last time you reflected on your brand? Is the look and feel of it still right for what you’re offering, or does it need to evolve? Let me know in the comments.

I've seen a few websites recently that seem to have packed in SO many animations and honestly, it can just become distra...
23/07/2026

I've seen a few websites recently that seem to have packed in SO many animations and honestly, it can just become distracting.

I get it. Animations can add personality, create a bit of ‘wow’ and help guide people through your website. But more isn't always better.

Too much movement can make content harder to follow and create accessibility barriers for some users.

I'm definitely not saying don't use animations – I use them too! But I do think they should be used intentionally and there are a few things worth considering when you add them to your website.

Take a swipe through for some simple ways to make your website animations more accessible.

And probably my biggest tip… don't add animation just because you can! Use it because it adds something to the design or improves the experience for the person using your website.

Do you use animations on your website? Have you ever considered them from an accessibility point of view?

I'm not always one to jump on a trend but this one had me thinking about my own quirks 🤣 so I had to get involved!A few ...
21/07/2026

I'm not always one to jump on a trend but this one had me thinking about my own quirks 🤣 so I had to get involved!

A few business opinions, a few random thoughts, and a few things that probably tell you everything you need to know about me.

Which one do you agree with most? 👇

The summer holidays are here... and they're both the best and the trickiest part of working for myself.I get to spend th...
20/07/2026

The summer holidays are here... and they're both the best and the trickiest part of working for myself.

I get to spend the holidays with my boys, but I also need to keep my business running.

They're only 6 and 2, so mummy days are still very much in demand. I know there'll come a day when they'd rather be off with their friends than hanging out with me, so for now I'm making the most of every cuddle, every trip out and every slow morning.

This summer is even more special because our family are visiting from New Zealand, so we've got lots of memories to make together.

To make that happen, I'll be working one or two longer days each week and keeping the rest of my time for family. We're also off on holiday to Cornwall for a week where I plan to fully switch off!

Will work still creep into the odd evening or nap time? Probably. But I genuinely love what I do, and I'm incredibly grateful to be able to build a business that gives me this flexibility.

A little business update while you're here...

📆 I'm now fully booked through to September and booking projects for October, so if you're thinking about working together this autumn, I'd love to hear from you over the summer.

🖤 The Brand Confidence Club is staying open as normal. August's masterclass is being pre-recorded (based on member feedback), and design feedback sessions are already in the diary, so members won't miss a thing.

How are you approaching the summer holidays?

Business as normal? Taking time off? Or juggling a bit of both?

I saw a post from recently and loved it so much I had to do my own version! I've worked with some truly amazing busines...
16/07/2026

I saw a post from recently and loved it so much I had to do my own version!

I've worked with some truly amazing businesses in such a variety of industries and different sizes. This is one of the things I love most about my business - being able to work with such a variety of clients. But there's still so many more I'd love to work with! So here's a few...

I'm looking forward to who comes next! 😍

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