Sweatlife Films

13/01/2026

If you don’t Myzone it, it never happened. After a Monday weights session the 9.30am BURN class means rather than taking a rest day I can do cardio conditioning. Then it’s back to resistance again on Wednesday.

13/11/2025

Do you want to win a £2000 video production package?much better odds than the lotto. Ready for action at this year’s conference.

07/11/2025

https://sweatlife.co.uk/exercise-video-library/

07/11/2025

Could your ‘tache’ trash your videos?

06/11/2025

05/11/2025

Personal Trainer promo videos are a waste of money.

And over the last decade, I’ve been asked to make countless ones.

But here’s the thing — I’ve never made a single one.

Not because I didn’t want to. Not because I can’t.

Because it would have been a waste of their money.

Most personal trainers want to make a promo video showcasing their own workouts, their strength, or their transformation.

They want to be the hero — to inspire, motivate, and impress.

And it makes sense — you’re proud of what you do, and you want people to see it.

But here’s the problem: your clients don’t care about you being the hero.

They care about themselves.

The truth is, most promo videos are designed to showcase the trainer, not the transformation.

And when your potential clients watch them, they’re left asking:

“Will this help me?”
“Can this trainer solve my problem?”
“Do I feel seen, understood, and supported?”

So what’s a better kind of promo video?

One that starts a conversation with the viewer — a video that makes them nod their head and think: “Finally, someone gets me.”

A video that leads them to say:

“Yes, that’s exactly my problem!”
“Yes, I see how you can help me!”
“Yes, that’s exactly what I want!”

This is the foundation of my H.E.L.P video framework.

It shows personal trainers how to create promo videos that quickly earn trust, inspire confidence, and attract more clients.

10/06/2025

Filming in the new RAD building today - ballet dance workouts with the always upbeat .

07/06/2025

The heath span of plastic clapperboards are short. This is the second one to call it quits.
I’m going digital from now on. What’s the best iPad app?

18/09/2023

Are you fed up trading your time for money with livestream fitness classes?

Is the tech making your life frustrating as an online fitness instructor?

Do you want to record your workouts instead but don't know how to increase the quality of your videos?

Post your questions below.

25/01/2023

Has your mind ever gone blank on camera?

Here are 3 power prompts for fitness presenters when teaching on demand workouts.

Use these and you'll always have something to say to fill an awkward silence when the cameras are on you.

"If you...."

Used to correct bad technique.

"f you can feel your knees bowing in on the squat...[do this]..."

"Can you..."

Used to motivate.

"Can you slow the movement down to make it more challenging."

"Imagine..."

Use metaphors and similies to deliver coaching instructions in a different way to encourage better ex*****on of technique.

"Imagine your back foot is on glass and dont make it crack, so no pressure through it as you push up from the lunge."

Want your instructors to perform with confidence on camera so they are production ready and you create amazing workout experiences that keep members for longer?

Send me a DM with "POWER PROMPTS"