Hutton Creative Design

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Hutton Creative Design

Hutton Creative Design create design solutions for clients, creating branding, design for print and

Award winning freelance Graphic Designer with over 25 years experience in branding, design, advertising and digital media.

25/11/2025

Exciting news - the countdown has begun.

I have just completed the first stage of the Shopify website for Aberargie single malt Scotch Whisky, the site is now officially in pre-launch mode, with a “100 days to go” campaign before the big reveal next March when their first single malt whisky is introduced to the world.

The new site will eventually be the place to buy the whisky directly, but in the meantime they are inviting whisky fans to sign up and be first in line for updates, previews and early access.

I’ve had the pleasure of designing the new site, shaping the look, feel, and digital experience to match Aberargie’s craft, heritage and ambition. A massive thanks to all of the team (Lauren Doherty and Becca Davidson) for all the collaboration and hard work so far, it’s been a great journey already.

Really looking forward to the main launch in March… the best is still to come.

Check out the site at www.aberargie.com

01/10/2025

Glenmorgan Whisky – Limited Edition Pack

I had the privilege of designing the limited-edition packaging of Glenmorgan Whisky for Whistler Spirits in India, created exclusively for the Indian market to promote Scotland’s whisky culture abroad. This collector’s edition box has the whisky bottle inside alongside two tasting glasses and a traditional measure, engraved with the companies logo.

The brief covered everything from designing the bottle label and developing the overall packaging concepts, to planning how the glasses, bottle, and measure would be presented together within the box, and creating the final design for production.

The exterior of the box features a custom illustration of an elephant, a nod to Indian culture and its traditions. In India the elephant has powerful religious and mythological significance, they are revered as sacred beings in both Hindu and Buddhist traditions. Surrounding the elephant are ornamental Indian-inspired embellishments, adding a sense of richness and cultural relevance. Opening the box reveals a stylised Scottish landscape, symbolising the connection between the two countries and reinforcing Glenmorgan’s Scottish heritage.

To bring the sense of luxury to it, the pack incorporates some detail print finishes, including gold foil, spot varnish and embossing, this gives it texture, tactility, and a sense of prestige.

As always if you have a packaging project in mind or need a refresh, then get in touch for an initial chat.

17/01/2025

I’m thrilled to share a recent project I worked on with the amazing Lisa Palompo Dixon and her company, Palompo PR. Together, we redesigned her website and created a fresh new identity for her business.

Collaborating with Lisa was an absolute joy. Her vision and drive made it so easy to craft something that truly reflects her style and goals for the future. The new website is a celebration of movement and elegance, perfectly showcasing her brand as she steps into the new year.

If you’re in need of PR expertise, I couldn’t recommend Lisa more highly. She’s one of the nicest and most professional people you could ever hope to work with, and I’m certain you won’t be disappointed.

Take a look at her stunning new site at www.palompopr.com—it’s worth a visit

13/01/2025

Five new labels, One Cohesive Vision for Canongate Whisky

I worked closely with The Perfect Fifth to create these new labels that enhance the Canongate range’s luxurious reputation. With a focus on precision and storytelling, the designs harmonise with the rest of the Canongate collection while elevating the unique qualities of these new expressions. The design approach balances modern sophistication with nods to tradition. Every detail—from the typography to the colour palette—was carefully chosen to resonate with seasoned connoisseurs and attract a new generation of whisky lovers. Key features, including intricate foil detailing, textured finishes, and refined colour schemes, were carefully considered to reflect the premium quality of the whisky inside.

This addition to the Canongate collection introduces five distinct labels, each representing a unique age range within the series. From youthful vibrancy to the deep, complex character of older expressions, the new designs reflect the breadth of craftsmanship in the collection. They include, 5, 6, 14 & 15 year old batches.

12/01/2025

Delighted to be a part of the calendar again this year. The briefs are always challenging with this years being all about light and dark. I was given the date of the 19th April and you can read about my description and concept for this date.

19/12/2024

With Christmas just around the corner, and as we approach the end of the year, it’s a time for reflection and gratitude. 2024 has been a bit of a rollercoaster—a year of ups and downs, challenges, and opportunities. Despite the hurdles, there have been some fantastic moments and projects that I’m incredibly proud of. Looking back, I feel fortunate to have worked on some truly exciting projects this year.

Looking forward to 2025, here’s to leaving the challenges behind and stepping into the New Year with renewed energy, optimism, and determination.

I want to take this moment to thank all of my clients, and everyone I’ve worked with this year. Your support and partnerships have made the journey worthwhile.

Wishing you all a very Merry Christmas and a Happy New Year! May 2025 bring joy, success, and exciting new opportunities for us all.

06/12/2024

I’m excited to share that I’ve re-designed and now re-launched the Sugo and Paesano Glasgow restaurant websites in collaboration with the DRG group. I worked with their team to refresh the sites and migrate them to a more manageable system, giving their in-house team—whom I trained in Glasgow—some control to make quick updates and changes moving forward.

The updated sites stay true to their original design styles to ensure loyal fans remain happy, but I’ve made subtle tweaks to improve site speed and introduce new content that complements each brand’s unique aesthetic. It’s been a fantastic project to work on for these much-loved brands.

We plan to add more content as these sites grow and evolve, in the meantime have a look over the new sites here:

https://www.paesanopizza.co.uk

https://www.sugopasta.co.uk

If you’re a restaurant needing a new website, feel free to get in touch. I’d love to show you how I can help create something special for your brand.

22/08/2024

I recently designed a packaging label for Ardgowan Hospice, a local charity close to my heart. The project involved creating a minimalist yet impactful design for a limited edition Gin bottle, with all proceeds going to support the hospice’s essential work.

In collaboration with The Start-Up Drinks Lab who used their Inverclyde Gin and bottled these at their premises for the limited run on only 150 bottles

For this label, I chose Fedrigoni Tintoretto paper, a stock known for its textured finish, which added an elegant touch. The only embellishment was the use of foil, which allowed for a clean and sophisticated look.

Helping out charities where I can is something I’m passionate about, and being able to contribute my design skills to such a worthy cause was incredibly rewarding. Knowing that the sale of these bottles will directly benefit the hospice’s work is a great feeling.

12/06/2024

Ardgowan Hospice has sat at the heart of Inverclyde for generations. My design explores the history of Inverclyde’s shipbuilding past, shown in the interwoven lines and stencil font, using the colours of copper, sea blue and green. Looking through the bottle gives you a view of Inverclyde, painted by local artist Kevin Hunter which creates a visual magnification when viewed this way. Breaking the bronze foil strap over the top of the bottle will launch this Inverclyde gin and support this local charity.

More details can be found on my website. https://huttoncreative.co.uk/inverclyde-gin-for-ardgowan-hospice

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11/06/2024

In undertaking the recent design and packaging project for The Perfect Fifth’s new Oran range, I embarked on a creative journey that was intricately woven with the brand’s profound commitment to excellence. The Perfect Fifth, a family-owned independent whisky bottler, is celebrated for its exceptional curation of premium Scotch whiskies, reflecting an unwavering dedication to quality. The name “Oran” itself holds a deeper significance, symbolising the rich musical heritage of ancient Scottish Gaelic tradition. It’s more than just a label; it’s a tribute to the soulful melodies and cultural traditions deeply rooted in the brand’s philosophy.

More details can be found on my website. https://huttoncreative.co.uk/oran-whisky-packaging-design

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