Claire Shelley Ads

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Claire Shelley Ads Refreshingly Honest Facebook & Instagram Ads Specialist For Coaches & Service Providers Who Want To Attract More Leads & Sales

21/05/2026

It’s a common worry that your clients can't be found on Facebook (or Instagram!). But in my experience, the algorithm is actually brilliant at finding your people when you give it the right map. 📈

Inside the VIP Nurture Package, we don't just "run ads." We make sure your strategy is perfectly aligned with the people you genuinely want to help.

If you’re ready to stop the organic hustle and start building a list of people who are actually looking for your support, let's chat.

Link in the comments for all the details. 🧡

Here’s the thing about the work you do. 🧡You aren't selling quick fixes or £10 impulse buys. You’re selling a real trans...
20/05/2026

Here’s the thing about the work you do. 🧡

You aren't selling quick fixes or £10 impulse buys. You’re selling a real transformation. You’re helping people with their health, their mindset, and their well-being.

That requires a deep level of trust. And trust takes time to build.

I often see health and wellness coaches turn on ads just a few weeks before a launch and feel frustrated when the sales don't fly in. But it’s usually because you’re asking for a big commitment before you’ve had a proper "hello."

The most successful campaigns I run for my clients are the ones that work quietly in the background for months. They find the right people, invite them onto your email list, and let them read your words and hear your voice long before you ever ask for a sale.

Think of your ads as your marketing assistant. They are building those relationships 24/7 so that when you are ready to open the doors to your programme, you're talking to a warm room of people who already know, like, and trust you.

Do you know how long your typical client "watches" you before they decide to work with you?

I’d love to hear your thoughts in the comments. 👇

18/05/2026

There's a common belief that you need an enormous budget to use Meta Ads.

Well, I'm here to bust that myth! 👊

I regularly create campaigns that use as little as £10-20 per day, and they still bring a return to the business.

Watch this short video to find out how!

As always, leave your questions in the comments. 🫶

Here's the thing about Meta ads that most people get wrong.They assume you need a big budget to see results. That ads ar...
16/05/2026

Here's the thing about Meta ads that most people get wrong.

They assume you need a big budget to see results. That ads are for businesses that are already making serious money.

That £20 a day isn't worth bothering with.

It isn't true.

A well-structured evergreen lead gen campaign running at £20 a day can consistently bring new people into your world.

People who have never heard of you before. People who are actively looking for what you offer.

And here's something that doesn't get talked about enough. Launches plateau.

Not because the offer gets worse. Because the audience has seen it before. The same people, the same emails, the same invitation.

After a while, the ones who were going to buy already have.

The coaches who see consistent launch growth are the ones with a steady flow of fresh people entering their world between launches.

New subscribers. New followers. New faces who haven't heard the pitch yet.

That's exactly what a low-budget evergreen campaign does in the background. It keeps the audience growing quietly, so that when you open the doors, there are always new people ready to walk through them.

The budget isn't usually what stands between a health or wellness coach and a campaign that works. The strategy is.

Follow me for more Meta ads tips for health and wellness coaches. 🧡

What if I told you that there is an easier way to get consistent leads for your health and wellness business, without sp...
15/05/2026

What if I told you that there is an easier way to get consistent leads for your health and wellness business, without spending MORE time on social media!

Attached are the results from a lead generation campaign which I'm running for my lovely client.

In the last few weeks, she's gained 541 aligned leads at a cost of 57p per lead! It's an epic result for her business.🙌

If you're tired of the social media slog and getting little in return, and you want to learn how to harness the power of ads for your business, I recommend my VIP Nurture Package.

The package is 1:1 support designed for coaches who are ready to stop guessing and start getting results from their ad spend.

Here's what's included:

✅ 3 hours of 1:1 training, we build your campaign together
✅ Weekly 15-minute check-ins once your ads are live
✅ Every session recorded so you can refer back any time
✅ Fast answers when something needs tweaking

This is for coaches with a lead magnet that's already getting opt-ins, who are ready to put consistent budget behind it, and get leads on autopilot.

Link in bio. 🧡

This is one of my favourite kinds of result. Not because the numbers are great, though they really are. But because my c...
14/05/2026

This is one of my favourite kinds of result. Not because the numbers are great, though they really are.

But because my client already had a brilliant offer. She just needed the funnel and ads to provide better results.

Before we worked together, my client was attracting webinar attendees who weren't converting. Not because her programme wasn't good enough.

Because the targeting wasn't pulling in people who could actually afford it.

We fixed the targeting. Plugged some leaks in the funnel that were quietly costing her conversions. Set up proper performance testing. And the results spoke for themselves.

🧡 Cost per lead dropped significantly.
🧡 She doubled her conversion rate.
🧡 And unusually, several clients paid in full.

That's what the right strategy does. It doesn't change your offer. It improves the overall results.

If you're ready for that kind of shift, the VIP Nurture Package is a great place to start.

Link in bio.

I know what it feels like to sit on a sales page wondering: "Is this person actually going to help me? Or are they just ...
13/05/2026

I know what it feels like to sit on a sales page wondering: "Is this person actually going to help me? Or are they just good at marketing?"

I've been on the other side of the buying decision.

And it changed how I do everything.

When I was diagnosed with an autoimmune condition, I went looking for help. I watched webinars. I read every email.

I weighed up whether to trust people before I spent a penny.

I know what makes someone feel safe enough to say yes. And what makes them click away.

It's why I work the way I do.

I'm honest about what's needed before ads will work. Straight about what results are realistic. Never pushing someone into a decision that isn't right for them.

Your clients are doing the same thing when they find you.

They're watching. Reading. Deciding whether to trust you.

But the big question is, are enough of the right people finding you in the first place?

Because if they're not, progress is going to feel very slow.

If this resonates, my latest blog post goes deeper into why this matters for your business, link in the comments.

Let me know your thoughts in the comments.

12/05/2026

A client recently asked if they should use ads to promote their webinar.

The answer will depend on your business.

Watch to find out why..

11/05/2026

Should you Boost your Facebook posts?

Boosting is a super easy way to put money behind a post to get more reach, but is it an effective use of your budget?

Watch this short video to find out more!

Follow me for more Meta ads tips.



Your distribution is.Organic reach on Facebook sits at around 2-5% on a good day. LinkedIn company pages? Just 1.6% acco...
09/05/2026

Your distribution is.

Organic reach on Facebook sits at around 2-5% on a good day. LinkedIn company pages? Just 1.6% according to the latest data.

Which means if you have 1,000 followers, roughly 20 people are seeing your posts. 😥

That's not a content quality issue. That's a distribution issue.

Organic content does a brilliant job of nurturing the people already in your world. But it was never designed to consistently find new ones.

The coaches who appear to be growing faster aren't necessarily doing better work than you.

They have a system quietly bringing new people into their world every single day, regardless of whether they posted that morning.

That's what Meta ads do when done in the right way.

Follow me for more Meta ads tips for health and wellness coaches. 🧡

08/05/2026

Ready to stop going it alone with your ads?

Want to ditch the organic hustle for consistent business growth?

The VIP Nurture Package is exactly what you need.

Link in the comments. 🧡

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