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Claire Shelley Ads

Refreshingly Honest Facebook & Instagram Ads Specialist For Coaches & Service Providers Who Want To Attract More Leads & Sales

18/09/2026

Ready to stop going it alone with your ads?

Want to ditch the organic hustle for consistent business growth?

The VIP Nurture Package is exactly what you need.

Link in the comments. 🧡

17/09/2026

An established coaching business, a flat revenue plateau, and an ad strategy that turned things around. 🧡

Book a discovery call via the link in my bio.

14/09/2026

Right then, let's talk about launch timelines (because this matters more than you think)...

I see this all the time.

Wellness coaches plan a launch. They reach out 2-3 weeks before launch week, asking if I can help with ads.

And I have to be honest, at this point, we're already behind. 😰

For a profitable launch, you ideally need a 10-week runway:

🔸 4 weeks of lead gen (build warm audiences)
🔸 6 weeks of launch ads (fill your webinar and sell)

What happens when you skip the prep?

You're forced to run ads to cold audiences.

Meta hasn't learned who your ideal client is. Costs go up. Conversions go down. Your launch feels like pushing a boulder uphill.

So if you’re planning a launch, don't wait.

The sooner we start, the better your results.

Every day you delay is a day Meta could be learning who converts.

Don't let poor timing sabotage an otherwise fabulous launch.

Book a discovery call this week and let's map out your timeline.

Link in bio. 👆

12/09/2026

Meta did exactly what your team told it to do. That's the issue.

Here's the thing, Meta is very black and white in terms of the instructions you give it.

If you tell it "I want engagement on this post," that's exactly what you'll get. Comments, likes, maybe a share or two. What you won't get is leads.

I see this mistake constantly. A generalist or VA sets up a campaign, picks "Traffic" or "Engagement" as the objective because the clicks look cheaper, and points it at a webinar registration page.

Meta does its job perfectly. It finds you an audience of casual link-clickers. People who'll happily tap through and never convert.

It's not being difficult. It's being literal. If you want leads, you have to actually ask for leads, right from the objective stage.

This is one of the common leaks I see in an account I audit.

Not bad creative or a weak offer. Just the wrong instruction right at the start.

It's worth checking what objective your current campaigns are actually running on. You might be surprised!

This is exactly what my Account Audit uncovers.

Book an Account Audit today, link in the comments.

11/09/2026

If your big business goal for the year is to stop relying entirely on the exhausting organic social media hustle, this is your invitation to claim some breathing room.

The VIP Nurture Package is a tailored, partnership designed for established coaches who already have a free resource their audience loves, and are ready to put a consistent budget behind it to scale.

Instead of spending hours writing captions, chasing the algorithm, and hoping the right people find you, we install a quiet engine that handles the heavy lifting for you 24/7.

Here is what we look after together:

✨ 3 hours of 1:1 training sessions where we build your entire campaign from scratch so you understand exactly how it works.
✨ Weekly 15-minute data check-ins once your ads are live to help you optimise with zero guesswork.
✨ Full video recordings of every setup step so you can refer back to your strategy anytime you like.

By the time we finish our time together, you will completely own a growing, predictable email list full of warm prospects who are primed for your next launch.

Slots are strictly limited, so I can give every single coach my full focused energy.

Click the link in my bio to grab your space before they close.

10/09/2026

My client had previously handed her ads to her VA. The results hadn't been what she'd hoped for, and she wasn't sure where it was going wrong.

She was a multi award-winning coach with a brilliant programme and a genuinely transformational methodology. The business was there. The audience just wasn't growing at the rate it needed to.

Before we touched any launch ads, we spent time doing the foundational work. List building. Growing a warm, targeted audience of the right people. Getting Meta's algorithm learning who we were actually looking for.

Because a launch campaign is only as strong as the audience it launches to.

When we were ready, we ran the membership launch campaign in December, in Q4, when ad costs are at their highest. For every £1 spent, she made £12.53 in return. In the most competitive month of the year.

That's what happens when the preparation comes first.

If you'd like to talk about building that kind of foundation before your next launch, let's have a conversation.

Book a discovery call via the link in my bio. 🧡

09/09/2026

I just gave a talk to a female founders community, my latest in what's now dozens of these over the years.

These collaborations light me up, and it's what happens when women support other women.

Here's the bit that might surprise you.

I'm a huge introvert. And I still get properly excited to do these talks, especially when it's supporting women business owners with real strategies, in a world where honestly, so much still isn't stacked in our favour.

Old me would have shuddered at the thought.

Public speaking has always been my biggest nemesis. The kind of fear that used to genuinely keep me up the night before.

But here's the thing. Without being visible, how is anyone supposed to know what you actually offer?

So let this be your sign, if you're an introvert who's been avoiding the stage, the panel, the podcast interview, the live video: you can do this too. It just takes determination and practice.

Slowly but surely, my nervous system is still learning that nothing bad happens when everyone's looking at me.

If I can do it, so can you. 🧡

What's the thing you've been avoiding because it scares you?

Tell me below.

07/09/2026

If you are a health or wellness coach who has launched successfully before and is now noticing the results getting harder to replicate, there are usually a few things worth looking at.

The offer is sometimes part of it. But in my experience, it is rarely the whole picture.

The thing that most coaches overlook? Their audience.

Not the quality of it. The size and freshness of it.

When you launch repeatedly to broadly the same group of people, that audience has already seen your offer.

They have made their decision.

Some bought. Some did not.

And the ones who didn't are unlikely to change their minds simply because you are launching again.

This is not a reflection of your offer. It is a natural consequence of launching to an audience that has stopped growing.

The coaches who maintain strong launch results over time are not necessarily doing anything dramatically different with their programme or their copy.

They are consistently bringing fresh, aligned people into their world in the months before the cart opens. So that when launch day arrives, there are always new people hearing about it for the first time.

List building and audience building is the precursor to effective launches. Always.

If your last launch was harder than the ones before it, this is worth paying attention to.

Download the FREE checklist and find out if your foundations are in place.

Link in the comments.

05/09/2026

Today's buyer is more sceptical than ever.

They've seen the countdown timers that mysteriously reset.

They've seen the screenshots of results with no context behind them.

They're not less interested in what you offer. They're just a lot more careful about who they trust with their money.

So when an ad leads with a big, generic promise, it doesn't land as exciting. It lands as a red flag. 🚩

I see this trip up genuinely good offers all the time.

The programme works, the results are real. But the messaging around it still sounds like something from 2018, all hype, no substance.

What actually lands with a sceptical, switched-on buyer is specificity. Naming their exact situation. Being honest about what the process involves and how long it takes. Showing your working, not just the headline result.

It's not that people don't want change. They do. They just want to believe you're telling them the truth about how they'll get there.

Worth having a proper look at your ad copy and asking, would this land with someone who's seen every trick in the book?

Follow for more on what's actually landing with today's buyers.

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