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Sam Jessup Design Award-winning graphic designer, creative and copywriter adding life and soul to transport brands, big and small, for over 10 years

Big news! As a new year arrives, I've embraced a new opportunity to bring my transport design skills and brand expertise...
09/01/2026

Big news! As a new year arrives, I've embraced a new opportunity to bring my transport design skills and brand expertise, directly back into the rail industry.

As 'Brand Designer' at London North Eastern Railway, I've been given the exciting chance to work alongside the hugely talented (and my good friend) Gareth Peate, delivering large-scale brand and design projects for Britain's biggest, brightest and arguably best rail brand - and hopefully whipping up the occasional iconic livery design too (fingers crossed!)

Following on from the success of 2025's 'Railway 200' anniversary celebrations, 2026 looks like it's going to be an equally exciting time for the industry, and I'm looking forward to adding my creative and brand touches to the East Coast Main Line and beyond!

28/09/2025
200 years of railway design in one unique photo..."Locomotion No.1" (a full-steaming replica currently recreating the fa...
28/09/2025

200 years of railway design in one unique photo...

"Locomotion No.1" (a full-steaming replica currently recreating the famous first-passenger-carrying journey the original machine made on the very same day in 1825) sat in the crisp evening air, under the iconic Darlington Station roof, alongside the London North Eastern Railway Azuma featuring the S&DR200 'Darlington' livery (celebrating the Stockton & Darlington Railway's 200 year anniversary)... designed by me!

Huge thanks to LNER (and Gareth Peate) for the opportunity to attend this unique late night celebration (2:00am at Darlington Station!) to witness how far rail travel has come in 200 years, and to ensure the industry never forgets the roots of its routes.

(Safe to say that bed at 3:30am was definitely needed!)

Mini-blog: Journeys of Inspiration - The "Raging Roland""Riding back in time with smoke, steam, and Baltic dreams..."In ...
24/07/2025

Mini-blog: Journeys of Inspiration - The "Raging Roland"

"Riding back in time with smoke, steam, and Baltic dreams..."

In this ongoing series of mini-blog posts, I'm looking back at transformative rail journeys I've taken across the globe (usually with my wife/business partner) which have boosted my love for transport and truly inspired my rail-based design - this time, our 2021 trip on the Rügensche Bäderbahn, on Rügen, Germany’s largest island in the Baltic Sea.

There are train rides that simply get you from A to B, and then there’s the Rügensche Bäderbahn, affectionately known as the Rasender Roland ("Raging Roland"). This narrow-gauge steam railway doesn’t just connect towns; it connects eras. As the steam hisses and the whistle echoes through beech forests and seaside meadows, it becomes clear: this is more than a journey. It’s a love letter to the past.

- Why So Raging, Roland? -

Firstly, that name... "Rasender Roland", which translates to "Raging Roland", is actually tongue-in-cheek, a bit of affectionate irony. Despite what the name suggests, the train is anything but raging or fast. In fact, the Rügensche Bäderbahn is famously slow, travelling at a leisurely pace of around 30 km/h (about 19 mph). Locals and visitors gave it the name as a joke, poking fun at its relaxed speed and quaint, old-fashioned style.

Over time, the nickname stuck - "Rasender Roland" became a charming symbol of the train’s character, combining a touch of humour with deep affection. Today, it's a beloved part of the train’s identity, encapsulating the contrast between modern speed and the nostalgic pleasure of slow travel through beautiful landscapes.

So while "raging" it is not, the name captures the joy and personality of the journey, and perhaps a reminder that not everything needs to move fast to be memorable.

- A Grand Departure from Putbus -

Our journey began in Putbus, often called the "white town" of Rügen for its classical white buildings and elegant roundabout park, the Circus. The train station, more modest than grand, was alive with anticipation. And then, like something summoned from a dream, the Rasender Roland rolled in, a cloud of steam billowing from its stack, brass fixtures gleaming in the sun.

The locomotive, black and boxy with bold red wheels, looked both powerful and poetic. Its carriages were wooden-sided and painted in deep forest green, each one exuding timeless character. Inside, the interiors were cosy and old-fashioned: polished wooden benches, wrought iron luggage racks, windows you could slide open, and even compartments with curtained seats in some carriages. Everything creaked and rattled delightfully. It felt like riding in a lovingly preserved antique.

- Rolling Through the Island’s Soul -

As the whistle blew and the train lurched forward, we chugged into a different rhythm of life. The Rasender Roland doesn’t rush, it glides through the landscape at about 30 km/h, allowing every scene outside the window to be properly admired.

The first stretch passed through dense forests, where shafts of sunlight filtered through tall beech trees, dappling the undergrowth in golden light. In spring and early summer, wildflowers dot the forest floor... violets, anemones, and patches of blooming elder. The air smells like moss and woodsmoke.

Soon, the forests gave way to open meadows, where amber grass swayed in the breeze, and red-roofed farmhouses peeked from behind hedgerows. Occasionally, the train would pass a grazing deer, flocks of sheep, or a stork standing statuesque on one leg.

At the seaside towns - Binz, Sellin, Baabe - the scenery shifted again. Here, villas in art nouveau and resort architecture line the tracks, each with white balconies, lace-like woodwork, and vibrant flower boxes. The train seemed to tiptoe past them, as if trying not to disturb their elegance.

At Sellin, you might catch a glimpse of the famous pier stretching over the sea. In Baabe, the air begins to smell of salt and sand. In summer, children with buckets and spades wave from crossings, and the train answers with a proud puff of steam.

- Inside the Train: Living Nostalgia -

What makes the Rasender Roland unique isn't just where it goes; it's how it feels to ride it. The steam engine breathes and pulses, its power felt through the floorboards. The gentle sway of the carriages, the hiss of the steam, and the deep “chuff-chuff” rhythm form a soundscape that’s hypnotic and soothing.

You can stand on the open-air platforms between the carriages and feel the wind whip past your face as smoke curls overhead. There’s nothing quite like it, wind in your hair, soot in the air, and Rügen’s beauty all around you.

The train crew, dressed in traditional uniforms, take the time to answer questions, share stories, or just offer a warm smile. Many are enthusiasts who’ve devoted themselves to keeping the railway alive, and their passion shows in every detail.

- Final Stop: Göhren by the Sea -

The journey ends in Göhren, where chalk cliffs tower above pine-lined beaches and a promenade stretches along the sea. Stepping off the train here, it’s easy to imagine travellers from the early 1900s arriving for a summer holiday, parasols in hand.

As the locomotive wheezes and cools, children gather to watch it with awe. The engineer waves, and the whistle sounds one last time, a farewell echoing into the trees.

In a time of high-speed trains and faster connections, the Rasender Roland dares to go slow. But in that slowness lies its magic. It invites you to see more, feel more, and remember what travel once was: not just about where you’re going, but how you get there.

- Reflections on the "Raging Roland" -

As a graphic designer, I'm constantly hunting for inspiration - sometimes in colour, sometimes in form, sometimes in feeling. This journey on the Rasender Roland gave me all three.

The train itself was a rolling study in vintage elegance: with lines that felt like art deco meeting rustic nostalgia. I found myself admiring the ornate lettering on the carriages, my eyes tracing patterns in the wrought iron luggage racks, and noting the way sunlight fell through the steam in perfect golden gradients.

The locomotives themselves really caught my eye. The sleek, black steam engines - gleaming with polished brass fittings and bold red accents on the wheels and frame - felt like moving sculptures. Their strong, angular shapes contrasted beautifully with the natural surroundings, while the intricate details - the rivets, valves, and pipes - added texture and complexity. The deep forest green carriages, with their clean lines and vintage style, complemented the locomotives perfectly, creating a harmonious blend of form and function. Even the way light played off the shiny surfaces, reflecting both the sky and the surrounding forest, made each train a study in contrast and design.

The landscape offered quiet moments of visual inspiration. The contrast between the deep greens of the forests and the crisp whites of the seaside villas felt like a natural colour palette waiting to be explored.

But most of all, it was the mood of the journey that stuck with me - this idea of slowness, authenticity, and craftsmanship. That feeling found its way into my work: in more organic forms, tactile textures, and typography that evokes the past without being stuck in it.

It reminded me that creativity doesn’t always come from galleries or screens - sometimes, it comes from sitting on a steam train, watching the trees blur past, and listening to the slow, steady heartbeat of another era.

Design: 'Stourbridge Shuttle for West Midlands Railway'Client: West Midlands Trains / Pre-Metro OperationsRolling stock:...
21/07/2025

Design: 'Stourbridge Shuttle for West Midlands Railway'
Client: West Midlands Trains / Pre-Metro Operations
Rolling stock: Class 139

Off the back of last week's post explaining the process and inspirations behind my raucous and radical livery for West Midlands Railway (WMR), I thought it only right to share one of the most notable livery 'variants' to the scheme, produced for a very unique (and very small) train...

But first, a bit of history. The rail line linking Stourbridge Town to Stourbridge Junction, at only 0.8 miles long, is one of the shortest passenger branch lines in the UK and is often dubbed the "shortest operational branch line in Europe". Opened in 1879 by the Great Western Railway, it was built to provide a connection from the main line (Stourbridge Junction) directly into the town centre (Stourbridge Town), and despite its short length, it’s well-used and plays a vital role in local transport.

The line is served by possibly one of the most unique forms of passenger 'train' in the country - the Class 139 'Parry People Mover' (PPM) - an innovative type of lightweight rail vehicle, developed right here in the UK. At the heart of the PPM is a mechanical flywheel, which stores kinetic energy. The flywheel is spun up using a small internal combustion engine, energy from the flywheel powers the wheels, and regenerative braking helps recharge it. Couple this with a minimalist frame to be light and energy-efficient, and this results in low fuel usage, reduced emissions, and less wear on components - and is ideal for short-distance, frequent shuttle services.

The Class 139 was introduced by Pre-Metro Operations (under contract with London Midland) back in June 2009, replacing the old single-car Class 153s. Originally a variant of the London Midland livery was used on the units, but with West Midlands Railway arriving on the scene, and the service contract now switching to that brand, the time was right to bring this fantastic little train into the WMR family.

In developing the livery for the Class 139, I had to consider the overall size of the unit, plus the fact it always operates as one-car only. This gave me a bit of a challenge. On the Class 172s, the livery features the WMR orange at both ends - so whatever length the train may be, the scheme is always complete. Fitting orange on both ends of the 139 was a struggle, and the passenger doors being offset on either side, at either end, wasn't ideal too.

The answer, was actually a little obvious. One orange end, and one purple end, with the diamond-fade motif and colour change happening on the bodyside, rather that right at the the end. This meant the motif wasn't 'squashed' in at the ends, allowed the passenger doors to be a contrasting colour, and gave plenty of space for the WMR name on the side too. The fleet is only two units, so both 139001 and 139002 gained identical liveries.

The beauty of my design for the overall WMR scheme has been its adaptability across differing rolling stock, and although the Class 139 was a challenge, it was a really enjoyable one, which created a truly one-off look for this iconic little train.

Inside, plans were afoot to introduce the new moquette pattern and interior colour scheme as developed for the Class 172s but that just wasn't enough for me. I'd really fallen in love with the Class 139 (after riding it several times and being impressed with its technology, ride comfort and green credentials) and wanted to add a few things to celebrate both the train, and the line it serves.

The interior happened to have a large, long panelled area above passengers heads and so this served as a perfect location for some local, historical and cultural branding - examples of which you can see in the images - including a reference to the starring role the train took in one episode of the YouTube series "All The Stations". The exterior then also gained the addition of the service name, the only WMR train to do so, in the form of the 'Stourbridge Shuttle'.

I've always loved innovative and bold little trains, and the Class 139 is one of the best. There's nothing quite like them in the UK and consequently, thanks to my efforts, there's also nothing quite like the visual impact of the distinct and dynamic WMR styling for the iconic and inspirational 'Stourbridge Shuttle" on the rail network either.

Mini-blog: Journeys of Inspiration - Wuppertal Schwebebahn"Where rails float, the river follows..."In this ongoing serie...
17/07/2025

Mini-blog: Journeys of Inspiration - Wuppertal Schwebebahn

"Where rails float, the river follows..."

In this ongoing series of mini-blog posts, I'm looking back at transformative rail journeys I've taken across the globe (usually with my wife/business partner) which have boosted my love for transport and truly inspired my rail-based design - this time, our 2024 trip on Germany's world-famous suspended railway, the Schwebebahn.

There’s something quietly magical about the German city of Wuppertal. Tucked away in North Rhine-Westphalia, it isn’t the most talked-about destination in Europe - but it’s home to one of the most unique transportation systems in the world: the Wuppertal Schwebebahn. Riding it feels less like taking a tram and more like floating through a city caught between history and innovation.

- A train in the sky -

The Wuppertal Schwebebahn isn’t just public transport, it’s a piece of living history. Opened in 1901, it's the oldest electric suspended monorail in the world still in operation. But this isn’t a relic - it’s a vital artery in Wuppertal's daily life, carrying thousands of passengers each day along its 13.3 km route.

What makes it extraordinary is how it operates: the entire track is suspended above the city streets and, more dramatically, the Wupper river, with cars hanging from a single rail mounted to steel frames above. It’s surreal to look up and see a train gliding silently over rooftops and water - even more surreal to be inside one.

- Boarding the Schwebebahn -

We started our journey at Vohwinkel station on the western end. The station itself has an early 20th-century charm, and as the train pulled in - suspended effortlessly above the platform - it felt like stepping into a scene from a steampunk novel.

Inside, the train is cool and modern, with panoramic windows offering views both down and across the city. As the Schwebebahn glided into motion, we noticed a soft swaying sensation - not unlike being in a gentle boat - hanging off a single rail, it was expected but still surprising. Below us, traffic moved on the roads, and the Wupper flowed steadily beneath. It’s the only train we've ever taken that lets you watch ducks while commuting.

- Through the heart of Wuppertal -

The Schwebebahn winds through the city like a silver ribbon - from suburban streets to the bustling city centre. Along the way, it stops at 20 stations, each with its own character. We hopped off at Werther Brücke, a station that blends modern design with old-world elegance, and explored the nearby shops and cafés.

But the real highlight came when we re-boarded and passed through Oberbarmen to Zoo/Stadion. That stretch runs directly above the Wupper, giving you the sensation of flying over a river. Children wave from the banks below. Locals read their newspapers as if they weren’t floating 10 metres above the ground. There’s a rhythm to it all - serene and strangely addictive.

- More than a novelty -

Despite its almost whimsical appearance, the Schwebebahn is efficient, punctual, and practical. It runs every few minutes, even during rush hour. It’s part of the fabric of daily life in Wuppertal - a perfect blend of function and charm.

There’s also a sense of pride in the air. Not just from the conductors and commuters, but from the city itself. This isn’t just a tourist attraction. It’s a symbol of innovation that predates most modern cities’ infrastructure, and yet still runs as reliably as it did over a century ago.

- A farewell above the river -

As we neared the end of our journey, the sun began to dip low, casting golden reflections on the Wupper. The suspended train car gently rocked as we passed trees and rooftops painted in warm evening light. It was a quiet moment - suspended in time as well as in space.

The Wuppertal Schwebebahn isn’t just a train. It’s a moving vantage point, a piece of living history, and a unique way to see a city from above. If you ever find yourself in western Germany, don’t miss the chance to ride it. It's more than a commute - it's a journey through the sky.

- Reflections on the Wuppertal Schwebebahn -

As a designer, I’m always paying attention to what disrupts the visual norm - and the Schwebebahn does exactly that. It doesn’t blend in. It cuts through the city on steel stilts, suspended above rivers and roads like a piece of industrial sculpture dropped into an otherwise grounded landscape.

That tension - between function and spectacle, between old-world city and futuristic structure - really stuck with me. It made me think differently about contrast in my own work. Not everything has to “fit” or be subtle. Sometimes, what stands out becomes the most memorable part of the experience.

The bold geometry, the exposed mechanics, even the unapologetic way it demands your attention — it reminded me that design can be deliberate and dominant without being aggressive.

Even the color palette stuck with me: the cool industrial blues, soft greens along the Wupper, and the warm tones of rusted steel and late afternoon sun. It’s a visual memory that keeps resurfacing - subtle, but shaping how I see and design.

Sometimes, inspiration doesn’t come from a gallery or a mood board, it comes from riding a 100-year-old train through the sky.

Design: 'Class 172 West Midlands Railway'Client: West Midlands Trains / Transport for West MidlandsRolling stock: Class ...
14/07/2025

Design: 'Class 172 West Midlands Railway'
Client: West Midlands Trains / Transport for West Midlands
Rolling stock: Class 172/2, Class 172/3 and Class 172/0

When the London Midland franchise was split in 2017, the West Midlands regional chunk of the network was given the name ‘West Midlands Railway’ - a great chance for a proper regional re-brand. A new livery had been designed as part of the West Midlands Trains (WMT) franchise mobilisation process, but it wasn’t felt to be vibrant or powerful enough to reflect the dynamism and diversity of the region. And so, as a proud West-Midlander myself, and man of rail-based creative talent, I was delighted to be contracted to take on this rather unique regional rail branding challenge!

I was very lucky on this project to be working with/for the multi-talented brand-wizard that is Natalie Johnson, someone I've known and dearly respected since my days at Virgin, and someone who has always been a consistent champion of my work and ability. As the brand-lead for the franchise mobilisation, Natalie noted the need for the livery to be bigger, bolder and more reflective of the region, so when I pushed for something a little more 'radical', she truly embraced and encouraged it.

The Transport for West Midlands (TfWM) diamond hexagon logo was already designed and developed (inspired by the urban layout and industrial patterning seen in areas like Birmingham’s Jewellery Quarter) with the idea being it would be applied to all ‘modes’ of public transport across the West Midlands region (each with its own unique ‘mode’ colour).

The West Midlands Railway (WMR) orange was chosen to represent the ‘mode’ of rail as it represents energy, warmth, and connectivity and ties into the industrial heritage of the West Midlands - especially Birmingham, once known as the "workshop of the world" - plus it was a bold, modern colour meant to feel distinct from more “traditional” rail brands.

The original WMR livery also contained a limited amount of purple, and this is where I felt we could really throw some caution to the wind – purple evoked a sense of heritage and authority, and gave a sense of depth and contrast to the orange, plus it’s also less commonly used in UK train liveries, helping WMR to really stand out.

Bold orange body ends, with a rich purple bodyside, all enhanced with a clean and crisp WMR logo, plus using the orange on the passenger doors as a ‘call-to-action’ colour, meant the livery ended up being a radical redesign of what had gone before. I also developed a ‘faded diamond’ motif, bringing the TfWM diamond icon into use again, to smoothly link the orange to the purple (giving a sense of motion and flow).

I also ensured the livery had the WMR orange (and faded diamond motif) at either end of every individual vehicle – designed for the fact that during peak and off-peak times, trains can often change lengths by hooking multiple units together to form longer trains. I felt it important that this didn’t change the livery massively, and so with each vehicle containing the full and complete design, hooking multiple vehicles and units together didn’t change the scheme, it just made it bigger, and bolder!

Also, as part of the WMT fleet refurbishment programme, I was lucky enough to work closely with famed industrial designer Andrew Schoenemann on the creation of a whole new scheme for the interiors of all Class 172 trains, including new custom WMR moquette, bold new carpets and dedicated colour schemes for all fixtures and fittings, plus interior customer labelling featuring WMR’s new regional tone-of-voice.

It was a brave move to give West Midlands Railway a livery like this. It created a fair bit of buzz on social media and in local press - some loved it, others not so much immediately - which was exactly what I wanted. It means people took the time to stop, absorb, think, have their preconceptions challenged and embrace the design, looking for its meaning and understanding its significance.

I wanted to truly express the vibrancy, boldness, individuality and memorable experiences the West Midlands provides, and create a livery like no other in the UK. Big, bright, unashamed and passionate – all words that have been used to describe the scheme, and all words I’d use to describe the cities, towns and places of the region (and of my childhood).

Mini-blog: Journeys of Inspiration - Tokaido Shinkansen"Speeding through Japan’s living landscape..."In this ongoing ser...
10/07/2025

Mini-blog: Journeys of Inspiration - Tokaido Shinkansen

"Speeding through Japan’s living landscape..."

In this ongoing series of mini-blog posts, I'm looking back at transformative rail journeys I've taken across the globe which have boosted my love for transport and truly inspired my rail-based design - this time, thanks to a 2016 business trip to Japan, I got to experience the legendary, world-famous Tokaido Shinkansen.

There’s a kind of magic in feeling like your moving fast enough to outpace time, yet it's as if you’ve entered a pocket of calm. That’s what it's like to ride the Tokaido Shinkansen - the sleek, high-speed train that slices through the heart of Japan, connecting Tokyo to Osaka in just under three hours.

But this isn’t just a fast ride. It’s a moving screen into the soul of the country.

- The train: design in motion -

The moment you step aboard the Shinkansen, there’s a subtle shift in atmosphere. Everything is quiet, composed, intentional.

The N700A series, one of Japan’s latest iterations of the bullet train, is all soft curves and futuristic elegance. The exterior glistens like brushed porcelain, and the nose of the train stretches forward like a bird in mid-flight - engineered not only for speed but for silence, minimising wind resistance with aerodynamic grace.

Inside, the carriage feels more like a minimalist lounge than a train. Soft lighting bathes the cabin. The seats - wide and comfortably reclined - are wrapped in clean retro upholstery, with generous legroom and individual power sockets. Large airline-style windows curve gently with the walls, offering an immersive view of the landscape beyond. Everything is immaculately clean and eerily quiet; even at nearly 300km/h (about 185mph), the train glides with the whisper of a breeze.

- The scenery: a moving canvas -

As the train pulls out of Tokyo Station, the glass and steel towers give way to tidy suburbs - neat rows of homes, laundry fluttering on balconies, tiny gardens bursting with seasonal flowers.

Soon, the urban fades to rural, and the real show begins.

You pass rice paddies - shallow pools of mirrored water or waves of green depending on the season - broken only by the silhouettes of herons or the distant flash of a farmer’s hat. Bamboo groves rise like columns from the earth, swaying rhythmically as if acknowledging your passage.

There are coastal stretches too, where fishing boats rock in small harbours and the Pacific glints like folded silk. Between stops, small mountain ranges appear, sometimes shrouded in mist, sometimes sharp against the blue sky. Japan reveals itself in textures: the clean geometry of tea fields near Shizuoka, the jumbled patchwork of tiled rooftops, the solemn beauty of shrines half-hidden in forests.

And then, of course - Mount Fuji.

If you’re lucky, you'll catch her on a clear day, between Shin-Yokohama and Shizuoka. She rises suddenly, like a vision. A near-perfect cone, powdered with snow, floating above the land. It’s hard to look away. Cameras click. Conversations pause. For a moment, the speed of the train and the stillness of the mountain coexist in harmony.

- The arrival: a gentle landing in a new world -

The train stops smoothly at Nagoya, Kyoto, and finally Osaka - each a world of its own. In just a few hours, you’ve travelled across centuries: from ultra-modern Tokyo skyscrapers to the historic wooden houses of Kyoto, to Osaka’s neon-splashed streets.

What stays with you, though, is the feeling of gliding through it all in your own private theatre. The Shinkansen doesn’t just carry you - it cradles you, invites you to observe, to reflect, and to fall just a little more in love with the quiet beauty of everyday Japan.

- Reflections on the Tokaido Shinkansen -

As a designer, I often search for inspiration in unexpected places - but this journey offered it in abundance. The Tokaido Shinkansen isn’t just efficient transportation; it’s public transport design in its purest form: functional, beautiful, and deeply intentional.

The train’s aesthetic left an imprint on me. The minimalist interior, with its soft lines, muted colours, and careful balance of space, reminded me of the Japanese concept of 'ma' - the importance of negative space. It made me reconsider how I use space in my layouts, how silence and restraint can say as much as bold shapes and colour.

Even the rhythm of the journey influenced my thinking. The seamless transition between modern cities and natural landscapes echoed the importance of contrast and flow in visual storytelling. The Shinkansen showed me how speed and serenity can coexist - and I wanted to capture that balance in my own work in the future.

After returning home, I noticed a bit of a shift in my design process. I started simplifying more, paying attention to pacing, texture, and movement. In many ways, the Shinkansen didn’t just carry me across Japan. It carried me to a new understanding of visual rhythm, spatial harmony, and the beauty of subtle detail.

Design: 'NRM50'Client: LNERRolling stock: Class 912025 has been a huge year for the rail industry (so far!). 200 years o...
08/07/2025

Design: 'NRM50'
Client: LNER
Rolling stock: Class 91

2025 has been a huge year for the rail industry (so far!). 200 years of rail passenger travel is rightly being celebrated the length and breadth of the network, bringing memories of times (and rolling stock) past, back to life, and looking towards the next 200 years as well. But in the midst of this, another anniversary has rolled around.

The National Railway Museum (NRM) in York turns 50 years old in 2025, and I was approached by LNER to develop a design, on an iconic Class 91 locomotive, which celebrates this incredible milestone, showcases some of the best elements of one of Britain's most loved institutions, and the incredible 'national collection' which calls the museum home.

As you may know, during my tenure at Virgin, I was lucky enough to be given the chance to design a livery for the 40th anniversary, and so another chance to celebrate a place I know and love so dearly, this time for its 50th year, was an opportunity I truly embraced.

LNER trusted in me with another open brief, but included the specifics that the loco itself should still be recognisable as an LNER-branded Class 91. This meant a bit of design research into the National Railway Museum's brand, and how it could be integrated into, and compliment, the now-famous LNER Class 91 'intercity-inspired' livery.

Thankfully, on this project, I was working with the incredibly-talented Gareth Peate, and so, after my first few concept ideas were well received, we put our heads together to ensure that both parties in this design were represented equally, and with adequate aplomb.

What you've seen launched on the turntable today (Tuesday 8 July 2025), in the Great Hall at the National Railway Museum, is the result my enthusiasm, passion and design skills, mixed with the guiding-hand and brand-knowledge of Gareth. A true celebration of 50 years of the NRM, without losing the magic of that dynamically-retro LNER livery.

NRM50's one-off livery carries the famed LNER look, but uses a 'spectrum of colour' (as present in the NRM's branding) as a ribbon, wrapping itself around the livery, and loco, in a dynamic form - adding smoothly flowing motion and a differing visual style - this symbolises the embracing, and partnership, of the two brands - the venerable Class 91 form presented by LNER, and the creative, inspirational nature of the NRM.

Intertwined with this ribbon are icons of the NRM itself, different on each side. It was important these locos are not just seen as their industrial form, but as cherished museum pieces - proud parts of the national collection - and so have been presented in-situ as they appear at the NRM, being enjoyed by generations of families and friends.

I selected and featured a diverse range of locos to illustrate the breadth of the collection, and also included two the most well-known and historic locos as the main attractions (located near the nameplate) the 'Rocket' on one side, and 'Locomotion No.1' on the other. As a nod to the interactive and exciting 'Wonderlab' area of the museum, a young child exploring the science behind rails, and rail travel, was also chosen, to show that the NRM, in many ways, does more than just trains.

How much the locomotive will now appeal to the public and enthusiasts remains to be seen, but if the reaction at the National Railway Museum today is a good indicator, then this design will be a fitting tribute to a true British institution... and by that I mean both the Museum and the Class 91 of course!

My huge thanks to LNER for the chance to tackle this fantastic project and to relive a design I did 10 years ago - creating a new, vibrant and inspirational version for an even more illustrious occasion.

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