MktgSci

MktgSci Creating real value from binding the science of data with the fractured digital Marketing options

“To write it, it took three months; to conceive it three minutes; to collect the data in it all my life” - F. Scott Fitz...
05/06/2024

“To write it, it took three months; to conceive it three minutes; to collect the data in it all my life” - F. Scott Fitzgerald

Just pushed the website live. I’ve worked in marketing and data for 3 decades and it’s getting more complicated and more important. So I built a website to help understanding of how to create real value, for your business and your customers, by bridging between data and marketing brilliantly.

05/06/2024
19/04/2024

Be a farmer, not a hunter. Release the real value of your marketing data by using it right.

The 3 most important things for great marketing are relevant targeting, perfect timing and understanding what happened - all these are 'marketing science.'

It’s the last few yards that win the race and optimising your campaigns may be the difference between profit, or not.

Marketing Science is not just 1 thing… it's not just using marketing platforms right, engaging ads, frictionless touchpoints, proper tests to learn from, data science models, decision making strategic insights, useful tactical dashboards, quality customer data capture, enhancing with the right partner data, cloud-based architecture, privacy standard, cost control.... it's all of them lined up right, to funnel customers and prospects into and through your sales pipeline - and learning what worked and why.

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