Spark Digital Marketing

27/07/2022

Prior to this client investing in SEO, they were ranking organically for just 35 keywords. Fast forward to 2022, after being invested for over 3 years, they are now ranking organically for over 1,300 keywords. Users to their website are quality, engaged users who are continously converting.

In a recent study by Intergrowth, 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.
..SEO is definitely NOT DEAD!!

24/05/2022

Every second counts! This is just one of the reasons why website page speed is so important!

Thanks to Neil Patel for doing the maths on this one.

Full article here: https://lnkd.in/gaNrmrhF

01/03/2022

Love a good client testimonial. Makes it all worth it.

05/02/2022

Relatable.

03/01/2022

Factors that need addressing on all pages.

Why is on-page SEO so important, and which areas should you focus on and optimize to improve search rankings in underperforming content?

14/11/2021

🙌

17 key SEO tips that can help you get higher Google rankings and more organic traffic.

19/10/2021

A must have checklist.

Ecommerce websites need to get product page SEO right. Here's a guide for what you should (and shouldn't) do when creating and optimizing product pages.

14/10/2021

Does this mean that websites that currently rank on page 2 of Google could see their traffic increase? Time will tell.

Google is updating mobile search in the US with the ability to continuously scroll as more results automatically load.

16/06/2021

Why why why?!

I still see so many website redesigns (and brand new websites) where no focus or attention has been placed on SEO. It makes me want to scream.

Yes you may think it looks amazing and that's good enough, but it's really not!

Is it optimised for search? Does it have valuable content? Does it give a good user experience? There is so much more to consider...

This checklist from Search Engine Journal is a great place to start when factoring in the importance of SEO during a website redesign.

Redesigning or migrating your website is a huge undertaking. Protect your investment with this SEO checklist for website redesigns.

29/04/2021

This article hits the nail right on the head.

"With the website now acting as more than just a shop window – indeed, it is the shop itself – consumers are expecting tailored support at every step of the online customer journey. In the pre-Covid era, shop assistants and customer service teams at department stores would organise smooth home delivery. Now, though, the pandemic has put this ball right in our marketing court."

With website sales now crucial for product brands and retailers alike, marketers have taken on the key responsibility of driving the growth in ecommerce channels.

14/04/2021

'Almost three-quarters of consumers (72%) have changed stores, brands or the way they shop since the onset of the pandemic. And many of these changes look set to stay, with 84% of those who tried a new brand planning to stick with it.'

Anyone else love reading up on consumer behaviour? It fascinates me. Nothing like a pandemic to massively change habits. Will they stick though?

We arm you with all the numbers you need to tackle the week ahead.