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⚡Social Media ads specialist providing 'done for you' services & training

14/07/2026

Some thoughts on using pretend humans in social media advertising….

For transparency, we do use AI for some things but creating fake humans isn’t one of them.

What’s your thoughts on using them?

| AI video creation | Digital marketing | creative resource

10/07/2026

Now I don't want to be THAT guy as I know everyone wants to be paddling in the sea and scoffing Raspberry Ripple ice cream.....but Q4 comes at you fast.

And the brands that do well aren't the ones with the biggest budgets. They're the ones who start planning now, while everyone else is on holiday.

Here's a checklist for the stuff that's worth sorting out before September is out!

Need some help? We can help you get ready now!

09/07/2026

Q2 results for one of our lovely clients just came in and honestly, it never gets boring seeing results like this!

Year-on-year subscriptions up almost 100% for the second year in a row with only a 20% uplift in spend.
ROAS up 67% - from 3.6 to 6.
Conversion rate up from 7.5% to 12%.

For a product under £50. Bloody LOVE that for them.

I'm not going to pretend that's all down to us. It NEVER is. Product, pricing, website, email, organic - the whole machine plays a part.

But I can tell you what changed in the ads:

More video content. Not expensive, polished brand films. Real, engaging video that shows the product in a way that makes you want it.

And more emotional content. Less "here are the features." More "here's how this fits into your life and the problem is solves."

That combination - video plus emotion - is what shifted the numbers. The targeting didn't change. The budget didn't change dramatically. The creative changed and we still have LOADS we want to do.....there is one more metric I have a personal vendetta on. 🤩

If your numbers have been flat and you haven't tried a new creative approach in a while... is it time for a new partner?

Our DM's are open.

08/07/2026

80% of paid social is now creative operations. The other 20% is media buying. 'Back in the day' it used to be the case that knowing which buttons to press and which audiences to select was more important than creative. That has now completely flipped from where it was even two or three years ago and it's all about your creative.

This means the person designing your ad creative has more impact on your results than the person setting up your campaigns.

The algorithm handles targeting now. It handles placement. It handles most of the optimisation. What it can't do is make something people actually want to look at.

That bit's still on you I'm afraid.

Now before I talk myself out of a job....that DOESN'T mean that you no longer need a media buyer. You just need a slightly different type. I'd argue you need a media buyer with technical AND creative strategy experience more than ever.

You need someone who knows how to test, organise, ideate and willing to push you out of your creative comfort zone.

Ahem...raises hand. Seriously, THIS is our jam! 💚

It also means your investment in creative resource - whether that's in-house, freelance, or agency - is probably the single biggest lever you've got.

Have you got this balance right?

So if your budget for creative is tiny.....you might want to rethink that. And if you need a creative push, book in for a chat!

06/07/2026

If you rely just on branded videos, it’s time to mix it up a bit!

03/07/2026

Pinterest ad sales not matching up to the bank account?

It’s likely double counting with another platform.

25/06/2026

Sometimes your ads can be working great. People are engaging, they are clicking on them.....but the conversion rate sucks and sales are patchy.

This isn't an ads problem. I saw helped someone with this exact issue just this week. The click through rate on their ads was almost 5% and Thumbstop rate on their video was 56% (high!).......but the conversion rate was way below standards.

The problem? The destination. It wasn't working hard enough to get the conversion. The language was unclear, the checkout was a bit clunky, it was asking for loads of unnecessary informatio. It was almost certainly causing lost sales.

If you make people work hard to give you their money, you will lose them.

So if your ads are ok but sales aren't.....give your website a quick once over and see if you can spot any points of friction!

p.s. is anyone working in this HEAT! 🔥. Can we sleep in the paddling pool?

23/06/2026

The other week, we ran a workshop to talk to marketing managers about how to spot growth opportunities without gambling budget!

We covered lot's of things but here are 3 questions to ask about your current campaigns before changing anything:

1. Where's the efficiency hiding stagnation?
Look at your best-performing campaigns. Are they only reaching the same people? Is the audience pool shrinking even though the numbers look good?

2. What creative has the algorithm NOT seen?
If all your ads look basically the same (same format, same style, same angle), the algorithm has nowhere new to go. One genuinely different creative could unlock an entirely new audience segment.

3. Where's the gap between platform data and business reality?
If your Meta dashboard says one thing but your actual revenue tells a different story, there's a gap. And that gap is usually where the real opportunity lives — or where spend is being wasted.

Three questions. Zero budget required to answer them. And the answers usually tell you where to focus next.

If you want to go deeper, drop into my DMs and I'll send you the full replay from the session.

Address

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+447843555848

Website

https://www.michellemccance.com/

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