Perks Marketing

Home
Perks Marketing

We are an experienced marketing and social media consultancy supporting ambitious business owners to

31/10/2023

Happy Halloween! We like a bit of silly/spooky season in the Perks household 👻

But with Halloween comes another half-term and another check point to thank my lucky stars 💫 that I made the leap from corporate to self-employed almost 6 years ago.

I'll be honest, at the start I couldn't wrap my head around how to take proper time off, juggle the kids and work and I had ALL the imposter syndrome/self-employment worries.

But I have learnt they don't completely go away, experience just helps your head to fight back!

Now here's the important question - who's used "ALL THE TREATS...." or similar in their marketing this week???

Tell me! 👇

23/10/2023

"We've always done it this way." 🙄 🙄 🙄

If you're not in that gang and need some fresh eyes on your overall business strategy here's what we can do at Perks can do to help you hit your growth targets next year:

💫 Create your overall marketing strategy and execute it

💫 Work with you on specific projects that are an obstacle for your business like rebranding or a new website build

💫 Fill a resource gap in your marketing team and mentor junior employees

💫 Support your leadership team to deliver internal communications, encourage innovation and collaboration across the business, and engrain your brand into your organsational culture

We have done all of the above this year and would like plenty more of the same!

Send me a DM to arrange a discovery call.

19/10/2023

We worked with Laura when she was launching her new business. We created new branding with inspiration from her most favourite place in the world - Barbados! In fact she was there whilst we did the work!

Authentically Me offer a range of services: Well being, Life coaching and Meditation. Authentically me is about being yourself, comfortable in your own skin and most importantly taking care of your Number 1 priority: your health.

Perks Marketing are a marketing agency with a load of experience, specialising in marketing strategy, planning & ex*****on for SME’s.

Get in touch, we will be taking on new clients in 2024!

17/10/2023

I have been asked to talk about this topic at an event - literally my business bread and butter! 🍞🧈

At Perks we take this approach to marketing:

✅ Discovery
✅ Strategy
✅ Planning

And part of that is focussing on the business and the customer before even thinking about starting an ad campaign! If the foundations aren't there then you may as well chuck your money away 🙈

Here are some of the 'basics' I will be covering:

✨ Realistic goals and a clear vision
✨ Pricing and packages
✨ Team structure
✨ Systems
✨ Customer buying journey
✨ Sales funnel and processes
✨ Competitor and market analysis

What else would you add?

12/10/2023

Let's leave January as 'new year, new me' NOT new business goals.

You know our feeds are going to be full of goal setting posts in the new year but that's not directed at SMEs.

Now's our time to sort our sh*t out!

Or in other words, if you need to hit 2024 with a massive push for growth, get in touch. I specialise in supporting B2B leadership teams with their business strategies and marketing plans.

09/10/2023

Why should you include internal communications in your marketing plan?

👉 Engage your employees - One of your most powerful tools in B2B.

👉 Align your brand message - When everyone understands the marketing goals, the service delivery follows to achieve them

👉 Innovation - Fresh ideas delivered on a plate? Yes please! Different individuals will have their own insights into customer needs and problems to be solved.

I ran a 'Management Team Workshop' on communication/culture/innovation last month to address some challenges around collaboration across departments.

My client got some great feedback from the team and I'm keen to do help other businesses work on the foundations that affect their marketing ex*****on next year.

If that feels like you, get in touch!

05/10/2023

We are posting regularly each week across all the platforms our audience are on.

Our content is informative, entertaining, with a light dusting of sales.

We're on brand, using video, showing behind the scenes, engaging with our audience.

We definitely are bringing all the value and all the other advice we read about social media.

So where are the likes, comments, shares, tags and sales???

Woahhh..... don't fear. Keep at it.

Do you get excited every time you see any post that might be a bit relevant to you? Or get straight on the checkout? Or do you clock it in the brain archives amongst other marketing efforts that you may have seen?

Your consistency is appreciated by the social media algorithms, your willingness to try new things won't go unnoticed by prospective customers that see the same old posts.

Monitor your social media metrics alongside other channels and use that data to show what the customer needs from you.

But whatever you do, don't stop and say it isn't working.

Not doing anything, 100% does not work!

03/10/2023

You know when the stars align a little... 💫

That's how I feel about my recent mentoring gig!

Only a little update but I had my first call with my mentee and I walked away with a spring in my step

(I hope they did too 🙏🏻)

Anyone that has been on either side of the chair got any insights to share?

What makes a great mentoring relationship?

28/09/2023

Marketers when clients use the word niche: 😃 🎉🙏🏻

I worked with Dan in 2017 (wow 6 years ago!) and to this day they still stand out as a dream client.

Tech industry, focussed, driven and big plans for growth.

Firesouls create Digital tools for communities and public sector innovation. Helping Local Government get leaner, data driven and to create Social Value. The Social Value Exchange is an online marketplace where resources are channelled into solving local problems.

Read more about the work we did on our website and if you fit a similar criteria I would love to talk to you - get in touch!

https://www.perksmarketing.co.uk/portfolio/firesouls/

25/09/2023

If you know me, I love nothing more than helping others in business. It 100% makes my cup overflow with joy!

It's exactly why I jumped at the chance to work with Tracy Burleigh at the MPWR Business Club

And now I will be providing mentoring support to help develop marketers to challenge their thinking and encourage growth in confidence, capability and leadership with Met Marketing.

Throughout my career I have had various mentors and really benefitted from them.

I have a real passion for helping others fly in their career and if by sharing some of my experience and making suggestions or even just listening I can help someone do that then it’s really worthwhile.

I can't wait to get started and will be sharing more about the start of this new journey soon!

If anyone else is part of a mentoring program I would love to connect.

22/09/2023

Business awards are NOT a vanity exercise.

Reasons why you should take this channel seriously and be seriously proud of your achievements.

🏆 Recognition of pushing boundaries and delivering excellence in your sector.

🏆 Motivate your team and progress their careers with some big wins (as well as the acknowledgement of the smaller ones.)

🏆 Exposure as a key player in your market. Want to be 'up there'? Tell the world, and more importantly your customers about your excellent product or service.

🏆 They are always a good night out with the team - win or lose!

Need help with your award entries to make your business shine? Get in touch, we can help you get on that stage!

19/09/2023

Allow me to reintroduce myself!

I'm Kerry, founder of Perks Marketing. I started out in January 2019 after I was made redundant whilst on maternity leave.

I decided to set up Perks to make sure I could work flexibly around my children and do what I'm pretty good at - helping B2B businesses go from modest to magnificent!

Having that push from corporate life to self-employed was the best thing that has happened.

I get to work with like-minded people, not only my amazing clients but the freelancers and experts that deliver our projects with high-growth goals in mind.

I have some exciting news to announce soon which is a joyful mix of business and helping others.

Keep your eyes peeled 👀

Address

Telephone

+447505479082

Website

http://www.perksmarketing.co.uk/

Alerts

Be the first to know and let us send you an email when Perks Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Perks Marketing:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company?

Country:

City: