Alejandro Gavancho (2026)

19/05/2025

As brands grow, they refine, not to reinvent, but to evolve with care. That’s exactly what we aimed to do with this new visual imaginary for Starrytale, bringing a more focused and elevated tone without losing the lightness and magic that define the brand.

This time, we worked on capturing a mood that feels more intentional, colourful, and emotionally rich. The palette is bolder, the styling more detailed, and the overall world just a little more grown, but still unmistakably Starrytale.

With every release, the universe grows. And so does the reminder that taking care of yourself can be something gentle, meaningful, and beautifully your own.

Art direction and Design
Ph. (models) .funk_
Video .pe
Ph. (product)
Styling /
Set Design (product Ph.)
MUAH

08/05/2025

Igniting New Conversations on Sexual Wellness

is a sexual wellness and functional food brand that blends the ancient wisdom of Ayurvedic medicine with modern scientific research to promote intimacy and holistic wellbeing. The visual identity was designed to strike a delicate balance between sensuality and sophistication, reflecting the premium quality of its natural, carefully curated ingredients. The brand name combines LUST, representing human desire, with TIQ, a nod to ‘erotiq’, suggesting sensory exploration and discovery. Lustiq seeks to challenge longstanding taboos around sexual wellness, particularly within the European market.

The creative approach aimed to express both scientific credibility and intimate allure, steering clear of industry clichés. A refined and evocative visual language was developed, merging contemporary design with holistic influences. The primary colour, Imperial Red, symbolises passion, energy, and vitality, while the logo subtly references human anatomy through abstract forms. The chocolate’s structure is informed by chakra alignment, with a central silhouette inspired by the Root Chakra—linked to primal energy and physical connection.

The resulting identity captures the brand’s core: sensual, elegant, and rooted in science. A carefully considered mix of colour, typography, and photography conveys a dialogue between eroticism and refinement, creating a compelling visual narrative. From packaging to product design, every element was thoughtfully crafted to provide a rich, multisensory experience—inviting open conversations around intimacy and redefining perceptions of sexual wellness.

A.D. and Design: Alejandro Gavancho
Set Design: Alejandro Gavancho
Photography:

11/02/2025

This time, we worked with Michael to create the packaging for his 2025 collection, featuring two new flavour profiles and a special edition designed in collaboration with Onçafari, a Brazilian NGO devoted to protecting jaguars and preserving their ecosystems.

For the Onçafari collaboration, we adopted an approach that prioritised simplicity in the packaging structure, using a more streamlined box format. This allowed the illustrations and their vibrant colours to take centre stage, visually showcasing the rich flora and fauna of Brazil. The design ensures that customers can connect with the product instantly at first glance.

To maintain Onça’s distinctive attention to detail, we incorporated intricate physical elements into the packaging. These thoughtful details create a cohesive link between the regular Onça line and this limited-edition collaboration, highlighting the brand’s dedication to quality and craftsmanship.

Team
A.D and design: Alejandro Gavancho
Illustration Onçafari: Leo Vargas
Photography:
Set Design Ph:
Print House:

11/02/2025

This time, we worked with Michael to create the packaging for his 2025 collection, featuring two new flavour profiles and a special edition designed in collaboration with Onçafari, a Brazilian NGO devoted to protecting jaguars and preserving their ecosystems.

For the Onçafari collaboration, we adopted an approach that prioritised simplicity in the packaging structure, using a more streamlined box format. This allowed the illustrations and their vibrant colours to take centre stage, visually showcasing the rich flora and fauna of Brazil. The design ensures that customers can connect with the product instantly at first glance.

To maintain Onça’s distinctive attention to detail, we incorporated intricate physical elements into the packaging. These thoughtful details create a cohesive link between the regular Onça line and this limited-edition collaboration, highlighting the brand’s dedication to quality and craftsmanship.

Team
A.D and design: Alejandro Gavancho
Photography:
Set Design Ph:

04/02/2025

Moteado Mezcal, meaning “spotted” in Spanish, takes its name from the distinctive patterns of the Monarch butterfly’s wings—an emblem of movement, resilience, and transformation. This symbolism extends beyond aesthetics; it represents the personal journey of Moteado’s founder, whose story, like that of the Monarch, is one of evolution and discovery while staying deeply connected to their roots. We wove this narrative into the brand’s identity, creating a design that embodies exploration, cultural heritage, and the deep-rooted connection between mezcal and the land.

At the heart of the project is a striking, angular bottle—an homage to ancient elixirs and sacred beverages. Its bold structure commands attention, reflecting both the raw power and refined elegance of mezcal. The design nods to the traditional ways mezcal was once bottled and consumed, bridging the past with a contemporary aesthetic that appeals to a modern, curious audience eager to discover ancestral craftsmanship.

The label design seamlessly integrates with the bottle’s sculptural form, using a double-sided approach to enhance storytelling. One side presents an abstract, textural interpretation of the Monarch butterfly’s patterns, while the other reveals an intricate close-up of the butterfly itself, mapping its presence across Mexico. This visual connection to Michoacán, the very land that gives life to moteadomezcal celebrates the harmony between nature, culture, and craft. By blending organic forms, cultural depth, and a reverence for tradition, the design captures the spirit of mezcal as more than a drink, it is a vessel of history, identity, and transformation.

Collaborators
Voice
Photography

30/01/2025

Moteado Mezcal, meaning “spotted” in Spanish, takes its name from the distinctive patterns of the Monarch butterfly’s wings—an emblem of movement, resilience, and transformation. This symbolism extends beyond aesthetics; it represents the personal journey of Moteado’s founder, whose story, like that of the Monarch, is one of evolution and discovery while staying deeply connected to their roots. We wove this narrative into the brand’s identity, creating a design that embodies exploration, cultural heritage, and the deep-rooted connection between mezcal and the land.

At the heart of the project is a striking, angular bottle—an homage to ancient elixirs and sacred beverages. Its bold structure commands attention, reflecting both the raw power and refined elegance of mezcal. The design nods to the traditional ways mezcal was once bottled and consumed, bridging the past with a contemporary aesthetic that appeals to a modern, curious audience eager to discover ancestral craftsmanship.

The label design seamlessly integrates with the bottle’s sculptural form, using a double-sided approach to enhance storytelling. One side presents an abstract, textural interpretation of the Monarch butterfly’s patterns, while the other reveals an intricate close-up of the butterfly itself, mapping its presence across Mexico. This visual connection to Michoacán, the very land that gives life to celebrates the harmony between nature, culture, and craft. By blending organic forms, cultural depth, and a reverence for tradition, the design captures the spirit of mezcal as more than a drink, it is a vessel of history, identity, and transformation.

Collaborators
Voice
Photography

27/01/2025

Over the years of collecting various skincare cases, both common and unique, Cecilia and her team sought a way to address each isolated case using high-end technology combined with personalized products formulated for each client. Magno joined to capture the essence of Starrytale’s sister brand Glowism™ and translate this bespoke beauty and wellness experience into branding and packaging suitable for a new beauty salon located in Hong Kong.

Glowism™ offers bespoke skin regimens and treatments through advanced diagnostics, creating a pre and post-treatment routine that ensures your skin is prepared before any treatment and maintains a tailored skincare regimen afterward.

We designed a timeless and refined brand system, including two main colors to differentiate the pre and post-treatment phases. Each package features a key brand element, the star, which is present in both the sister and parent brands, Little Stardust and Starrytale, respectively. This consistent element connects the brands seamlessly. Since the treatments are personalised, we created a package with a star die-cut that allows for the insertion of an interchangeable card. Changing the color of this insert helps create a more flexible and versatile packaging system.

Team
Alejandro Gavancho
Sumiko Miura
Ph. Product Renzo Co**ha
Ph. Models René Funk
Styling Paloma Dávila
MUAH Ale Cáceres
Architecture Mlkk Studio

31/07/2024

Over the years of collecting various skincare cases, both common and unique, Cecilia and her team sought a way to address each isolated case using high-end technology combined with personalized products formulated for each client. Magno joined to capture the essence of Starrytale’s sister brand Glowism™ and translate this bespoke beauty and wellness experience into branding and packaging suitable for a new beauty salon located in Hong Kong.

Glowism™ offers bespoke skin regimens and treatments through advanced diagnostics, creating a pre and post-treatment routine that ensures your skin is prepared before any treatment and maintains a tailored skincare regimen afterward.

We designed a timeless and refined brand system, including two main colors to differentiate the pre and post-treatment phases. Each package features a key brand element, the star, which is present in both the sister and parent brands, Little Stardust and Starrytale, respectively. This consistent element connects the brands seamlessly. Since the treatments are personalised, we created a package with a star die-cut that allows for the insertion of an interchangeable card. Changing the color of this insert helps create a more flexible and versatile packaging system.

Team
Alejandro Gavancho
Sumiko Miura
Ph. Product Renzo Co**ha
Ph. Models René Funk .funk_
Styling Paloma Dávila
MUAH Ale Cáceres

17/07/2024

La Fidelia came to us to help them bring to life their new product line, loose leaf. They had the idea of giving the consumer the alternative to now enjoy an infusion beyond a hot preparation, expanding the types of consumption to cold drinks, cocktails, and even those prepared with milk. From the beginning, we knew it was going to be key for this project to maintain a clear visual relationship between their core teabag boxes and this new product, in order to preserve the connection created between the consumer and the already recognised brand.

Taking inspiration from the current illustration style provided by the client, we created new illustrations of the ingredients for each variety of infusions, to highlight the primary flavour profile at first glance. Since we had the opportunity to work on elements that would be preserved as part of the brand’s visual identity, we took the chance to elevate the brand by reimagining elements of La Fidelia such as typography and its hierarchies, the photographic style, and primarily the use of illustrations, giving them a more functional and extensive role for digital applications and future accessory packaging.

Team
Alejandro Gavancho
Pamela Espino
Wendy Robles
Ph. - Set Design Sumiko Miura
Ph. 1/4 Renzo Co**ha
Ph. 2/3 René Funk .funk_

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Alejandro Gavancho

19/05/2025

08/05/2025

11/02/2025

11/02/2025

04/02/2025

30/01/2025

27/01/2025

31/07/2024

17/07/2024

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