24/03/2021
WHY has cyclical thinking emerged as the ONLY assured way that Impact Brands can maximize growth potential while minimizing risk of failure?
Thing is... most startups race in a LINEAR trajectory towards 'product market fit'... at which point they believe they'll start 'doing things right'... "if we can just make it to PMF by June... then we'll be alright!".
Inevitably burning through cash, writing shoddy code ("well it's the 'minimum viable'" they think), fueled by cheap sandwiches and protein shakes.
Cyclic Media, Inc. works with a cyclic process to 'build it twice'.
First, build the experience design through low fidelity prototyping, user validation studies, and market trends research. This gives you a very inexpensive learning curve... before the inevitable growth curve happens later.
Second, market traction becomes so very much easier AFTER the design is validated. It requires less code, takes less time, and investors will see the clarity of a viable product vision.
Is this relevant to your current project? Ask us for our cyclic growth framework.
https://www.cyclicmedia.com
