Charlotte Mckeegan Designs

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Charlotte Mckeegan Designs

Helping shape timeless brands with purpose and impact through strategy driven design & content

14/10/2026

Sorry to say this but…

Good design isn’t just about making things look pretty👀
It’s about making intentional decisions that actually move your business forward.

Agree? Disagree? I’d LOVE to know which one got you thinking.

12/10/2026

It’s my pleasure to introduce Luciana Clarke

Luciana has recently opened a new studio in Cork and needed a brand identity that reflected the experience she was creating.

Lots of thought went into the research process (the thing that really makes a huge difference) to result in a welcoming and very rooted (in her years of experience) brand identity to help her stand out in the Pilates & PT industry.

I have just 2 branding spaces remaining for 2026. If a brand refresh or rebrand is on your mind I’d love to hear from you in my DMS💌

14/08/2026

I’M OFF TO GET MARRRRRRIED🤍🤍🤍

My OOO is on! Clients, I’ll be back with you on the 5th September. Thank you for everything as always.

Love, Charl ###

Ps; if you need me, email me and I’ll pick it up on my return👼🏻

07/08/2026

I don’t think your logo is the most important part of your brand🥴💀

I called into Lidl yesterday 40 miles from home and it could have been my local. As soon as you walk in you smell the bakery (definitely makes you hungrier = makes you spend more). The layout was the same… the lighting was the same, the uniform of course was the same. My favourite word: consistency. That’s is having a strong brand.

Knowing your audience, knowing your positioning, having a strong customer experience, knowing your brand values and personality for your tone of voice and of course having a website that works away for you in the background are all very important.

Your logo might be what people recognise, but your brand is what makes them remember you, trust you and ultimately choose you.

Your brand needs to be doing so much more than just looking pretty. Pop me a DM if you’d like to chat.

I have 1 slot left for September🤍

29/06/2026

See my eye bags get bigger and bigger as the month goes on…🫠😭 but JUNE, you’ve been one for the memory books.

If you’re new here, you might not know that every year in June, my parents travel Europe in their campervan for the month (goaaaaals right?!) but it means my childcare is a little more limited. Last year I panicked the whole month, I really struggled with the juggle so this time I wanted it to be so different.

Luckily we’ve had lovely weather, so we’ve been outside a lot, and I’ve definitely felt more at ease accepting more help this year (shoutout fam in law). I absolutely cannot do it all so I’ve been easy on myself this month, but it’s been a BUSY one.

Grateful as always, I’ll never ever take this life for granted✨

21/06/2026

A brand new website redesign for my lovely local client Rhianne Woods - this package features a content shoot (photo & video) and a full website redesign.

Everything out of Rhianne’s head and on to her website. Guides, how to do’s and videos showing her customers exactly what they might be asking themselves before purchasing or reaching out.

Can you believe it’s a Shopify site?👀🤍

01/06/2026

.pooch //

All the feels with these scroll stopping designs for my fun client Liz, founder of Noble Pooch🤍

When her form pinged in and I saw dog chaperone I was so so so excited. I love me a good wedding industry job!!

Initially I had drawn the cutest Labrador that we soooo sadly had to say goodbye too, but it was actually a blessing in disguise as now we have little Nala as the brand mark (who was actually the first doggy Liz chaperoned) so it’s a full circle moment.

Liz came to me after she had completely outgrown her DIY logo and wanted to attract a more premium client as her business grows and she attended more wedding fairs. She has everything she needs now to order banners, cards and other stationery items for her potential clients to walk away with.

Memorable ALWAYS over here🙋🏻‍♀️

If you feel like you’ve outgrown your branding send me a DM and I’ll take a look and we can jump on a call🤍

20/04/2026

This van genuinely stopped me in my tracks this morning😂

I was on the school run, Violet in the back, and this van pulls up right in front of me at the lights. I’ll let you watch the reel... but let’s just say it was not the vibe at 8.30am.

It really got me thinking that so many businesses pour everything into their product or service and then completely overlook the thing that’s silently selling them 24 hours a day.
Your brand.

Not just your logo!! Your emails, your Instagram, your van apparently. Every single touchpoint is telling people who you are and whether they should trust you with their money.

If you’ve just had a logo designed and you have absolutely no idea what to do next, that’s exactly where I come in. Brand strategy, website design, content… I help you make sure every part of your brand is working as hard as you are.

Drop me a message or hit the link in my bio. Let’s make sure your brand is saying all the right things🖤

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http://charlottemckeegandesigns.co.uk/

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