Colette Wilson Design

18/04/2026

Last week, I said some review stats would surprise you. Brace yourself.

✅ 93% of people check reviews before contacting a business
✅ 78% of clients who asked for a review will happily leave one
✅ 380% increase in conversions for high ticket services using reviews well

That last one. Just let that sink in for a moment.

Everything you need to know about collecting reviews, where to place them on your website, which ones to use and some interesting stats you won't want to miss.

Full article link here: https://www.linkedin.com/pulse/93-people-check-reviews-first-what-saying-you-colette-wilson-frese

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👋 Hi, I'm Colette. I turn complex ideas into clear, thoughtful design, helping you show up with confidence through branding and websites that look credible, feel professional, and actually work for your business.

Most small business websites overlook one of the simplest and most effective ways to build trust and encourage enquiries. It is not a fancy plugin or a big redesign.

10/04/2026

What part of your website could be bringing in more enquiries?

It's not more SEO.
It's not rewriting your copy.
And it's not a redesign.

It's your client reviews.

Here's the thing. When someone lands on your website for the first time, they don't know you.

They are looking for reassurance.
✅ That they are in the right place.
✅ That you know what you are doing.
✅ That other people have had a good experience.

That is exactly what a well-placed review does.

It builds trust before you even get a chance to speak.

Most websites either bury them, place them in the wrong location, or fail to use them at all.

And quietly, that is costing enquiries.
And honestly? It is one of the easiest fixes going.

Out of curiosity, are you using reviews on your website?
Comment below

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👋 Hi, I’m Colette. I turn complex ideas into clear, thoughtful design, helping you show up with confidence through branding and websites that look credible, feel professional, and actually work for your business.

02/04/2026

Most people don’t actually want a website. They want enquiries.

What they really want is:

👉 People to instantly understand what they do
👉 The right clients to feel confident getting in touch
👉 Their business is to look consistent and professional
👉 Their website to actually bring in enquiries

Because let’s be honest, a “nice-looking website” on its own doesn’t do much. If it’s confusing, cluttered, or trying to say too many things at once, people leave.

The real goal?
Clarity. (I know... I go on about it 😄)
That’s what turns a website into something that works.

That’s where I come in.
I don’t just design websites (although yes, I do love a clean layout 😄)

I help you step back, simplify, and build a clear, structured website that guides people naturally, so they understand what you do, trust you, and take the next step.

If your current website feels a bit “hmm… not quite there, or just a bit “blah”… you’re probably closer than you think.

If you're thinking about improving your website, or need a full redesign with strategy? I’m currently taking bookings for mid-April/May, feel free to drop me a message 👇

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👋 Hi, I’m Colette. I turn complex ideas into clear, thoughtful design, helping you show up with confidence through branding and websites that look credible, feel professional, and actually work for your business.

19/03/2026

Confession… designing your own website is a completely different skillset 😅

I spend my days helping clients get clarity, feel confident, and show up properly online…

And yet — here I am pointing at my own screen thinking:
“Is this the right layout?”
“Do I even like this font anymore?”
“Why have I redesigned this section 5 times, and it still looks the same?”

Turns out… when it’s your own business, logic goes out the window and overthinking moves in.

The irony is, this is exactly why my work is built around four key areas:
✨ Brand Clarity
✨ Design Clarity
✨ Website Clarity
✨ SEO & Messaging Clarity

Because without that… even 30+ years of experience won’t stop you staring at your homepage like it’s a puzzle.
(Also me. This week. Every day 😄)

So if your website is sitting half-finished…

Or you keep tweaking instead of launching…

You’re not alone, and you’re definitely not the problem.

Sometimes you need someone outside your own head to bring it all together.

👉 That’s exactly what I help my clients do.

If your website’s been “almost done” for a while, feel free to message me, no judgment, I’m clearly in the same boat. 😀

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👋 Hi, I'm Colette. I turn complex ideas into clear, thoughtful designs that help you show up with confidence through branding and websites that look credible, feel professional, and work hard for your business. ⚡️

04/03/2026

Be honest. When did you last actually look at your website through your customer's eyes? 👇

Most business owners build a website, tick it off the list and never look at it again. Meanwhile, visitors are landing on it every day — and quietly leaving. 👋

A website that looks fine isn't always a website that works. And the difference between the two could be costing you customers right now.

I've put together 7 things every great website needs. Swipe through — and ask yourself honestly how yours measures up.

Here's the thing, though. Knowing what makes a great website and actually building one are two very different things. That's where I come in.

I build websites for startups and small businesses that look credible, feel professional and actually work for your business — turning visitors into customers without you having to think about it.

If your website isn't doing that right now, let's fix it.

DM me AUDIT, and I'll review your website for free. 👇

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👋 Hi, I'm Colette. I turn complex ideas into clear, thoughtful designs — helping you show up with confidence through branding and websites that look credible, feel professional and work hard for your business. ⚡️

16/02/2026

10 Steps to Creating SEO-Optimised Content That Actually Works

You’ve poured your heart and soul into writing blog posts.
You’ve added some keywords.
You’ve written some quirky headlines.

So why aren’t the right people finding you?

Because SEO isn’t just about adding keywords. It’s about how clearly your website communicates what you do.

When I audit websites, I often see:
• One page trying to rank for multiple services
• Headlines that sound nice but say nothing
• No clear keyword focus
• No internal linking structure
• Old content that’s never been updated

SEO works when:
– Each page has one clear purpose
– Your services are properly defined
– Your headings follow a logical hierarchy
– Your content answers real questions
– Your meta titles and descriptions are intentional

💡 That’s why I created this 10-step guide in the carousel.

It walks you through how to create SEO-optimised content that actually works, without sounding robotic or stuffing keywords everywhere.

⚡ One major shift? AI-driven search now assesses usefulness and intent, not just keyword density.

Traffic alone isn’t the goal. The goal is to be found by the right people. Search engines look for signals that your page genuinely solves a client's problem.

If your website isn’t generating consistent, high-quality enquiries, I’d look at the structure and then the content.

If you’d like to know exactly what’s holding your site back,
DM me, and I'll take a look.

05/02/2026

💡 What’s working when you’re not?

A lot of small business owners think of their website as something they “have.”

But a good website isn’t just there to look nice.

It should be answering questions.
Building trust.
Explaining what you do clearly.
And helping the right people decide if you’re the right fit.

All while you’re out walking, grabbing coffee, or switching off for the day.

Your website is the only part of your business that works 24/7.

And when it’s set up properly, it becomes one of the hardest-working tools you have.

Clear websites. Right clients.

If your website feels more like it’s just existing rather than actually supporting your business, it might be time to rethink it.

👉 If you’d like a website that genuinely works for you, feel free to message me.

23/01/2026

Your website has about 15 seconds to do its job.

Not to look pretty.
Not to impress other designers.
But to help someone quickly decide:

👉 Am I in the right place?
👉 Do they understand my problem?
👉 Can I trust them?
👉 What do I do next?

Most websites don’t struggle because they’re “bad.”
They struggle because they’re unclear.

That’s why I created this little hand-drawn guide:
5 website fixes that increase clicks & enquiries.

They’re not complicated.
They’re not techy.
They’re the things I see missing again and again when a site “looks fine”… but isn’t bringing in leads.

If your website doesn’t quite feel like it’s working as hard as you do, chances are it’s not a redesign you need first — it’s clarity.

And that’s exactly what I help small businesses build.
Calm, clear websites people understand, trust, and actually use.

✨ Save this
♻️ Repost if it helps
💬 Or message me if this sounds like what you need

07/01/2026

🌟Awareness before action.

That’s one of the strongest messages I’m taking from today’s social media marketing conference.

Because so many business owners I speak to feel like they need to do more — more content, more offers, more platforms, more noise.

But real growth rarely starts with action.

It starts with awareness.
Of what’s working.
Of what’s not.
Of who you’re really trying to reach.
Of whether your brand and message actually match where your business is now.

When that awareness clicks, everything else becomes easier — your messaging gets clearer, your marketing feels more intentional, your brand more confident,
and monetising stops feeling so heavy.

✨ If your brand, website or message feels a bit messy right now and you’d love it to feel clearer, calmer and more aligned, that’s exactly what I help with.
Pop me a message and let’s have a chat.👇

19/12/2025

As we approach the end of the year, I’ve been thinking a lot about clarity — not just the kind I design, but the kind that quietly shapes how we run our businesses.

💡 Clarity in what we want.
💡 Clarity in what we no longer have the patience for.
💡 Clarity in what feels fun, exciting, and truly right for us as we move into a new year.

Because when you’re clear?
Everything else stops feeling quite so heavy.
Decisions get easier.
Your brand feels more like you.
Your website finally makes sense.
And suddenly you’re not fighting your business — you’re flowing with it.

So here’s a little nudge from me to you:
Take a moment before the year wraps up and ask yourself what kind of clarity you want to step into in 2026. (It doesn’t need to be dramatic — even tiny tweaks can shift everything.)

✨ If brand, website or messaging clarity is on your list for 2026, I’d love to help you figure out the next steps — just pop me a message.

Wishing you a calm, cosy, and clarity-filled festive season.
✨ See you in the new year — refreshed, recharged, and ready for the next chapter. 💛

12/12/2025

🤔 I had a small realisation this week while wrapping presents…

🎁 It’s not the paper or the ribbon that takes the time.
It’s never really about the wrapping — it’s about the moment and the experience it creates.

And that’s exactly how clarity works in your business.

Before anyone becomes a client, they’ve already built a first impression from tiny details:

Your branding.
Your website layout.
Your messaging.
Your visuals.
Your tone of voice.

All of these touchpoints quietly tell people what it’s like to work with you — long before they ever get in touch.

When those elements are clear and aligned, your business feels confident, consistent, and trustworthy.
When they’re not… everything feels a little harder than it needs to be.

Clarity isn’t decorative — it shapes the experience before the experience even begins.

If you’d like your brand, website, or messaging to feel clearer and more aligned as we head into the new year, I’d love to help explore what that could look like for you.

✨ Pop me a message if clarity is on your wishlist for 2026!

PS: If you spot my website changing over the next few weeks… you'll know I’m practising what I preach. 😉

08/12/2025

✨ When a website finally feels clear, everything changes — and Emerald facial aesthetics is the perfect example. ✨

I absolutely loved working with this lovely clinic to rebuild their website from the ground up. They offer such a high level of care, expertise and professionalism… and now their online presence reflects that too.

We focused on three types of clarity that make all the difference:

🌿 Brand clarity
A calm, consistent visual identity that builds instant trust.

🌿 Website clarity
A spacious, easy-to-navigate layout that feels just as welcoming as the clinic itself — especially on mobile.

🌿 SEO clarity
Warm, simple messaging that helps people (and Google!) quickly understand exactly what they offer.

And the results speak for themselves…
📈 Over 7,000 impressions and more than 500 clicks in the first month alone.
That’s what happens when a website finally reflects the quality of the business behind it.

The transformation feels clean, confident and true to who they are. And the best part? They now have a website they’re genuinely proud to share.

🌿 Take a look at their beautiful new site:
https://www.emeraldfacialaesthetics.co.uk/

So happy for this wonderful client — and excited to see their business grow with a website that fully supports them.

💛 If you’re thinking about refreshing your own brand or website, feel free to reach out. I’m always here to help make things clearer, calmer and more “you”.