12/01/2026
We get it, AI is tempting and fast. We use it all day too. But over-relying on AI can make your content sound… well, a bit “samey.” Certain patterns, phrasing, and structures can signal to readers (and even algorithms) that it’s AI-generated.
Here’s how to remove those traces and make content feel truly human:
👉 Add your unique voice:
Inject your own tone, humor, and style. AI often produces neutral, polished language, add personality, anecdotes, or casual phrasing.
👉 Vary sentence structure
AI tends to write in uniform sentence lengths and patterns. Mix short punchy sentences with longer, flowing ones.
👉 Use specific details
AI content can feel vague. Include names, places, numbers, and examples that only you could provide.
👉 Rethink word choice
Replace generic phrases with words or expressions you actually use. Avoid clichés or overly formal constructions that AI favours.
👉 Edit heavily
Read aloud and tweak AI output. Cut unnecessary words, restructure paragraphs, and check that it reads naturally.
👉 Incorporate personal opinions and questions
AI rarely expresses genuine curiosity or subtle opinion. Ask questions, reflect your thoughts, and show your perspective.
👉 Remove double dashes
Replace double dashes (--) with proper punctuation or spacing to make the text read more naturally.
👉 Edit title case
Adjust headings and titles so they follow natural capitalisation rules rather than AI-generated “Title Case” that can look robotic.
Use AI as a starting point, research assistant, or idea generator, but make your content human by editing, adding personality, and including specific details.
If you feel a bit lost or freaked out about AI, we can chat through it and help you make it work for your content.