The M Guru

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The M Guru

The UK’s number one* LinkedIn trainer for senior execs, directors, and CEOs.🧡 *according to my mum.

I help small-business owners take control and fire-up your social media and digital marketing, saving you time so you can focus on your business. Online visibility is so important to growing a business, but it is very easy to get lost in the noise. Using my 25 years of applied marketing experience (as well as a few professional qualifications), I can help you with:

SOCIAL MEDIA
- Facebook: pages, groups and Ads
- LinkedIn: personal profiles and company pages
- Instagram: Grid, Stories, Reels, IGTV, and Guides
- Twitter: profile, lists, and newsletters
- Clubhouse: bios, moderating, and connections

DIGITAL MARKETING
- Email marketing using Mailchimp
- Website development using Wordpress
- Content creation such as blogs, articles, pages and posts

And everything in between! HOW CAN I HELP YOU?
- we can create a long-term marketing strategy together
- short term training (such as a Power Hour or half-day session)
- long term training (a set number of hours over a longer period)
- full management (I manage everything in the background)

SOUND GOOD? GET IN TOUCH
- DM me here on Facebook
- email me at [email protected]
- complete the form at https://www.themguru.co.uk/contact

29/09/2026

THIS WEEK ONLY: the doors for The Squeeze are open!

It is the LinkedIn-focused membership for small businesses, freelancers and solopreneurs, to help you make connections, build relationships, and grow your business.

The membership includes:
🍊 Three group sessions (on Zoom) per month, usually on a Wednesday morning, which are:
- Accountability: sharing and discussing our analytics and how we can improve;
- Hot Seat Q&A to ask all your burning LinkedIn questions; and
- Content Strategy, where we discuss what we should be posting the following month.
🍊 A private LinkedIn group exclusively for members to share wins, ask questions or hear breaking news, all in a safe space.
🍊 A membership area (in Podia) housing the vault of all the previous recordings, plus the community directory.
🍊 Two in-person events (the next being The Squeeze Christmas Party... in January!).
🍊 plus much more.

You get all this for only £30 a month or £300 a year (the latter includes two months free).

This is only the third time the doors are opening, and they are only open until this Friday. Now is a great time to join because we’ll focus on Q4 and use the next three months to plan for 2027, ensuring we get a headstart in the new year.

DM me, comment below, or put your name on the ‘waiting list’ (Instagram: link in my bio / Facebook: https://www.themguru.co.uk/the-squeeze) and I’ll send you the exclusive private-access link to join us.

See you in The Squeeze!

22/09/2026

What do you sell and how much does it cost?

When you hear the music of the ice cream van coming down your road:
- your mouth starts salivating;
- you look for change; and
- you stick your trainers on.

And when you caught up to the van, what if:
- there were no photos?
- there was no price list?
- there are no details of what’s behind the sliding plastic screen?

Sure, the music has the Pavlovian effect of telling us they’ll have 99s, Feasts, Twisters, and knickerbocker glories. But they have a lot more items - hundreds and thousands, perhaps (sorry).

Now, I’m sure you have a business strategy. I’m sure you know your own services well, and how much they all cost.

But does your audience?

Do you promote your services? Do you share your price list? Are you telling your audience how they can buy from you?

Are they reading your posts, running to your profile, and not seeing more information?

As part of any solid content marketing strategy, you HAVE to tell people what you do. Not everyone will trawl through your website.

So, if you haven’t already, write a very salesy post, outlining all your services, what they cost, and how we can get in touch. Once you’ve published it, click the ellipsis and pin it to your profile (or stick it in your Featured section if on LinkedIn).

Be the ice cream van of your industry.

You’re welcome.

P.S. want more tips and advice like this on a regular basis? Then get your name on the waiting list for The Squeeze - the LinkedIn-focused membership community. More details in the links in my bio.

13/08/2026

You don’t need to post on LinkedIn 8 to 15 times a day (despite what Gary Vee says).

You don’t even need to post once a day.

You just need to be consistent, even if that’s once a week.

The shelf-life of a LinkedIn post is getting longer, and your content being distributed to your audience partly relies on the ‘inverse bell curve’ of engagement.

As in, strong early engagement could result in delayed distribution for other parts of your audience.

I use the analogy of a relay race. Every time you post, it starts running. When you post again, the baton is passed and the first post slows down. If you are posting ‘too often’, then none of your posts get up to speed.

Now, of course, there are a million algorithmic features like number of followers, quality of connections, level of outbound engagement, depth of content strategy, business goals, direct messaging, social selling index, and how many prayers you do before bedtime.

But content for content’s sake is not necessary on LinkedIn.

With the ‘seems like AI slop’ button coming, along with the ‘enhance with AI’ button leaving, this platform is returning to the heady days of building trust through human connection.

And you can’t do that with a low-quality bombardment of content broadcasting.

P.S. need some help with your content strategy, whether it’s ideation, development, creation, publication, or distribution? Then drop me a line and we’ll have a chat about how I can help you and your business.

18/06/2026

Is it possible to hug too many people?

My sixth time at Atomicon was an absolute blast.

This year I got a fabled ‘different colour lanyard’ as the hosts asked me to host a workshop.

I had a full house (thanks to a combination of FOMO and a long queue) of around 90 people who joined me to partake in the most comprehensive LinkedIn workshop I’ve ever delivered (with 90 minutes to deliver it).

I then hosted a Community Mixer - a party before the pre-party - for members and friends of The Squeeze.

In between all this, I got to attend the speaker party where I rubbed shoulders (and ate kebabs) with some superstars (well, in my world at least).

Oh, the next day, there was a conference too.

Over 1,500 people converging in Newcastle (or virtually) to mingle, network, and collaborate with fellow small-business owners while learning from over 20 speakers.

And my favourite thing about the one-day-but-really-three-or four-days conference?

The people.

The laughter, the big hearts, the support, the conversation, and the camaraderie - I love it all.

The hugs are a bonus.

Fancy going next year? It’s moving to Manchester and will be on Friday 3rd July.

Instagram: the link is in my bio.
Facebook: https://atomic.site/atomicon/?aap=159

If you use my specific affiliate link, you’ll also get access to my exclusive Community Mixer party the evening before.

08/06/2026

The latest issue of The Enlightenment - my subscriber email - includes:

🍊 access to The Squeeze for a limited time (including an exclusive event at LinkedIn HQ);

🍊 Schrödinger’s Stage, all about public speaking;

🍊 a LinkedIn workshop in Newcastle and a massive speaking gig in Jersey;

🍊 loads of social media updates;

🍊 2x podcast appearances with Chris Lubas and Mike Harris;

🍊 a bunch of events run by my friends including Jeremy Freeman, Anita Ellis, Becky Harris (ACIM), Alun Jones & Elan Iâl Jones, and Penni & Jo Pickering; and

🍊 2x articles about Social Media Examiner’s Social Media Marketing World and the The Freelancer Magazine Club.

Check it out (and subscribe) here:
https://mailchi.mp/2f44f5ec468a/the-enlightenment-season-6-episode-4?e=1c073f0c4b

P.S. did you enjoy the subscriber email? If so, I’d love for you to share it with your network. 🧡

03/06/2026

Are you on the waiting list?

The Squeeze is the LinkedIn®-focused membership community for small businesses, freelancers and solopreneurs.

It’s designed to support you to show up on LinkedIn efficiently and effectively, helping you to grow your network, create great content, and boost your business.

The doors re-open this Friday for one week only (and won’t re-open until later in the year).

Here’s what you get:

🍊 Three group sessions every month:
🔸 an accountability session to keep you on track.
🔸 the hot-seat Q&A session to ask all your burning questions.
🔸 a content strategy session to discuss how to make maximum impact.

PLUS…

🍊 a full library of all the recordings;
🍊 quarterly virtual networking sessions;
🍊 twice-annual in-person meet-ups;
🍊 a private LinkedIn group for community discussions and questions;
🍊 exclusive discounts off events, training, software, and tools;
🍊 the latest LinkedIn updates and breaking news; and
🍊 a big, engaged community!

PLUS…

🔥 if you join now, you will get a free ticket to our inaugural in-person networking event which takes place on 7th July at LinkedIn HQ!

All of this for only £30 per month (or £300 per year which includes two months for free).

The doors will ONLY open to those on the waiting list (or friends of current members), so get your name on the list today at:

TheSqueezeMembership . com
(remove the spaces, of course).

I look forward to seeing you in there!

29/05/2026

BREAKING NEWS: I’m hosting a networking event at LinkedIn HQ in London, and you’re ALL invited…

…if you’re a member of The Squeeze.

Next week, the doors re-open for my LinkedIn-focused membership for small businesses, freelancers and solopreneurs.

And in July, I’m hosting an event exclusively for everybody in The Squeeze Membership.

There’ll be a bit of networking, a few drinks, and a talk from one of LinkedIn’s senior team about B2B trends and insights.

The membership will only open to those on the waiting list, so head to the ‘link in bio’ to get your name on the list today!

🍊🍊🍊

P.S. if you don’t want join the membership but do want to visit LinkedIn HQ, there will be limited tickets available for £300… which, in a massive coincidence, are the same price as an annual membership. A bargain either way.

Photo credit: at conference.

06/05/2026

Here’s my 2026 triple-header speaking tour at three MASSIVE events, and I’d love to see you there!

1️⃣
It kicks off with my talk titled ‘The Curse of Being Unlikeable On LinkedIn’ at Mark Masters’ You Are The Media ‘Creator Day’.
🗓️ 14th May
📍 Poole, Dorset
🔗 https://www.creatorday.uk

2️⃣
The following month, I’m delivering a 90-minute workshop called ‘The LinkedIn Relationship-to-Revenue Blueprint’ on the fringe day before Andrew & Pete’s ‘Atomicon’.
🗓️ 15th June
📍 Newcastle, Wey Aye
🔗 https://atomic.site/atomicon/fringe/?aap=159

3️⃣
Later in the year, I’ll be delivering a brand-new talk all about ‘building authority and influence to attract clients on LinkedIn’ at Jacqui Patton’s ‘Greenhouse’ conference.
🗓️ 10th October
📍 Jersey, Channel Islands
🔗 https://www.greenhouse.je

Despite what it looks like, I don’t say yes to everything nowadays - but I’m a very lucky boy to be asked to show up in the right places.

Tickets are on sale for all these events now. I can’t wait to be at them - and I’d love to see you there too.

19/04/2026

The Enlightenment: Season 6, Episode 3:
my latest email newsletter.

This month it features:
🍊 the euphoria of UpLift Live
🍊 UpLift Live Nano, Manchester
🍊 a big speaking gig in Poole
🍊 a huge workshop in Newcastle
🍊 a networking event in Birmingham
🍊 loads of social media updates
🍊 events run by my friends
🍊 how I got booked as a speaker
🍊 an intro template

And the waiting list for The Squeeze - the LinkedIn®️-focused membership community for small businesses, freelancers and solopreneurs.

Check it out here:
https://mailchi.mp/ead7ef0cc7a9/the-enlightenment-season-6-episode-3?e=1c073f0c4b

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