Marketing: Real People, Real Decisions

13/10/2016

Checkout out my comment on technology and customer service being a double-edged sword
on BBC's Ripp Off Britain from 37 mins into the program. http://www.bbc.co.uk/iplayer/episode/b07z7kh4/rip-off-britain-2016-live-episode-4

The team hear about plans to tackle the aggressive fundraising tactics of some charities.

21/10/2014

https://www.marketingsociety.com/sites/default/files/thelibrary/Marketing%20Excellence%20giffgaff%20case%20study.pdf.

21/10/2014

Our first case study, to tie in with Chapter 1, is on Giffgaff.

21/10/2014

Get Your Distinction! Secure your First! Complementing your Marketing course, we will publish case studies related to each chapter in the REAL PEOPLE REAL DECISIONS book every week. Even live news feeds and marketing updates. All to give you a wider perspective to tackle those exam questions.

14/10/2014

Prof. Mitchell chairs Executive Network breakfast on the Optimal Customer Experience with Vodafone, Thomas Cook and Barclays Premier at the Ritz Carlton London.

02/10/2014

Which? CEO talks about the rise of trust in Which? and the decline of trust in brands at last night's British Brands Lecture. http://ow.ly/Cc2Wk

We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that their positive contribution to...

01/10/2014

Prof. Mitchell helps give pointers on how to do market research on the cheap http://ow.ly/C9yJz

Conducting useful market research is an important part of growing your business. Emma Featherstone looks at how SMEs can get hold of information on...

29/09/2014

Prof. Mitchell speaks at http://www.theemailconference.com and to get £200 reduction, quote ''Speaker' when booking. http://ow.ly/C3rj1

Email Conference: Advanced Email Conference features 20 speakers who will discuss how to boost open rates and power your email marketing with...

28/08/2014

Prof. Mitchell given Reviewer Excellence Award by top US Marketing Journal of Business Research http://ow.ly/AOf4f

The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate...

30/07/2013

Vince Mitchell talks about using big data to solve big problems http://ow.ly/nrSJf

Read Cass' Vince Mitchell on using Big Data to solve big problems - Management Today

29/07/2013

Our own quoted in yesterday's on pic.twitter.com/4ks8mCovG6

14/06/2013

Prof. Mitchell comments on rise in online viewing. http://ow.ly/m1Nwr

More consumers watching TV programming on smartphones and tablets