Clare Base Marketing

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Clare Base Marketing

Supporting businesses with social media management, Facebook and LinkedIn advertising and general marketing support

13/09/2022

Find us over on LinkedIn: https://www.linkedin.com/company/wafflemarketing

And on Instagram: www.instagram.com/wafflemarketing

17/08/2022

Did you know that keyword-focused captions get more reach and more engagement than hashtags on Instagram in 2022? That's according to Matt Navarra.

A great reminder to not overlook the importance of your captions, ie your words that accompany your posts, for getting seen!

03/08/2022

With Instagram having made lots of changes of late, many people are worried about keeping up with what that means for their posts, videos and overall visibility on the platform.

Here's a few points to bear in mind when creating your content that should help:

🔥 Create your images in size 1080 x 1350 but always ensure the key content in the image is visible in the central square (ie in the 1080 x 1080 area)

🔥 Start creating your videos in full screen so 1080 x 1920 and similarly ensure the key content including any wording is visible in the central square.

🔥 Accept that there will be glitches as Instagram tests and tries out new things and there isn't a solution so don't waste time looking for hacks. Just keep focussed on producing content that talks to your audience!

26/07/2022

We all have 'lurkers' on social media, sometimes they might even be us! Are you guilty of lurking at times?

By lurkers, I mean people who watch and take note of your content, but don't necessarily engage or take action. These accounts aren't going to add to your post 'like' numbers or any metrics like that, but they are still important. They are the ones who quite often pop up from no where to say they've been following your account for some time, but have always stayed quiet, until now....

So just because you don't see them actively engaging with you, doesn't mean that one day they won't turn into a valuable customer.

So keep showing up, sharing useful and interesting content, regardless of the engagement you may get. You never know who's lurking and watching, one step away from taking action!

13/07/2022

If you're not sure what tools to use to help create video content for social media, here are a few worth checking out. Thanks to the who have helped researched the best apps out there.

InShot - this is a really popular app that allows you to add music, apply transition effects between images. It's handy for turning short clips or images into one seamless video and you can easily resize for different platforms.

Lumen5 - is a simple tool allow you to create videos using blogs and other written content.

TikTok - it's own in-app video builder offers many effects, filters and a test to voice tool for simple voice overs.

Mojo - this app offers lots of animated templates for you to choose from and edit, where you can add photos, videos, fonts and logos.

Canva - this popular choice offers a vast video library and animation options with the ability to add gifs and music.

So go check them out and see how you get on!

06/07/2022

So the government have advised businesses to stop their marketing activity so that they can slash prices. Hmmmmm. Let's look past the irony of the Government running an advertising campaign to tell people to stop advertising too.

The obvious is that yes it may save you money in the here and now, but at what cost? The impact of doing so will likely cost businesses a lot more over the longer term.

I came across an interesting statistic where, according to the Advertising Association, every £1 spent on advertising generates £6 GDP. Food for thought!

I'll just leave you with this quote from Henry Ford...."A man who stops advertising to save money is like a man who stops a clock to save time."

29/06/2022

Is this something you've said before in relation to any of your marketing activity?

It's quite possible you have, after all not everything will work for your business. However that doesn't mean you should rule it out forever. As we all know, things change! Your customers may have changed, their demands and needs may change, the economy, pricing, affordability, that's certainly changed a lot of late.

My point here is to simply acknowledge that what once may not have worked, could be worth revisiting. Marketing isn't a magic wand, it's about testing, refining and testing again.

So don't completely write-off activity that didn't work in the past. Revisit it, and see if it's worth another shot!
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23/06/2022

Well it's great to see summer is finally here with the longest day of the year having just passed. How are things going with your marketing efforts? All on track or in need of a tweak perhaps? Half way through the year is a great point at which to review what you've done during the first half, what your plans are for the second half and whether they need reviewing in light of what's working for you or external factors.

And if you need any support with your marketing, whether that's generating leads for your business, advice on social media or you're after competitive rates on your printed materials, drop us a message! We can tailor our support and to suit what you want.

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22/06/2022

Several updates have been announced for Reels including:

🧇The length will be increased to 90 seconds from 60 seconds

🧇There will be new interactive stickers available to help improve engagement

🧇New audio editing options to allow users to upload their own audio, Facebook support for voiceover recordings and a new sound sync option which will allow you to automatically sync videos to a chosen soundtrack.

So keep your eyes peeled....
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06/06/2022

Should you boost one of your posts or create a new advert using Facebook Business Manager?! That is a common question we come across.

Boosting posts can be useful to get a post in front of a lot of people in a short time frame, especially using a post that has a lot of engagement on it. It's an easy way of turning a post into an advert. However if you're after a longer term approach to advertising on social media, it's not necessarily the best way, as there are limitations to the targeting, ie audience, you can get the ad in front of.

Using Facebook Business Manager to create an advertising campaign means you can:

⭐Identify and define a specific audience to serve your ads to. This can be a cold audience or lookalike audiences based on your website visitors or current customers.

⭐Choose a specific objective for your campaign - from buying your product, visiting your website, downloading your lead magnet, and more.

⭐Create and test variations of your advert to see which performs best.

⭐Continually monitor and refine your campaign to keep improving results.

So next time you think about press the 'boost' button, take some time to think about what you want that to achieve.

And if you need some help with it, just ask us!
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01/06/2022

Whether you have plans to celebrate the Queen's Platinum Jubilee, or you simply want to enjoy the long bank holiday weekend ahead, we hope you have a lovely time!

30/05/2022

We've been talking about and exploring a few different tools and systems of late which got me thinking about the number one tool we couldn't live without! It's actually quite hard to narrow it down to one, especially when working virtually there's so many that we use for social media, project management, general communication, managing finances and so on. However on a daily basis I'd have to say our number one would have to be slack. We use it as a means or simple and efficient communication between the three of us, and it also helps to keep emails to a minimum!

What is your number one tool, system or app you love to use for your business?
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