Write Concepts

20/12/2015

06/10/2015

The right image can dramatically boost a blog post's performance. How to find the right visual that grabs attention and matches context without wasting time.

It was mid-autumn, and the air was getting colder. I was walking with a friend down the street, heading to that evening’s symphony performance. As we passed by the county …

28/07/2015

"Content creation is the most important factor in SEO effectiveness." and "Lack of quality content is a major challenge to SEO success." Thankfully, the days of keyword stuffing are gone and relevant content is taking it's rightful place (at last!).

If you're still keyword stuffing, I have tickets to a 98 Degrees concert I'd love to sell you.

23/07/2015

Just been interviewed by Media Update for their piece on blogging: why you should blog, what is good content and how do you promote your blog?

A marketer’s guide to blogging 23 Jul 2015 15:22Editorial Desk Blogging isn’t just for media professionals with opinions or fashionistas with advice. Blogs are the core of any successful content marketing strategy. And content marketing is one of the most powerful strategies you can use. By Cassy…

24/06/2015

Before you think about a social media strategy, sort out your content strategy and your social marketing will fly higher and further. http://www.write-concepts.com/for-great-social-media-marketing-think-content-marketing-first/

Every great social media marketing campaign is underpin …

20/05/2015

Love this ... "Writing is the guts of content marketing. And good writing isn’t just about grammar. It’s about knowing what your audience needs and wants and telling that story in a really interesting way."

“Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a uniqu

13/05/2015

It's been a good month for media activity... work covered and published in the Sunday Times, two big business magazines and an interesting slot in the Zim Sunday Mail. Content marketing really does cross into print media if you focus on quality and get the premise and angle right.

Internet service providers are poor at responding to inquiries originating on their websites, seemingly unaware that 78% of sales from customer inquiries go to the company that responds first.

20/04/2015

Shifting a business’s culture towards a publisher mindset is key to making your content marketing fly.

Making that shift means getting people throughout the organisation aware of audience and content. This will drive not only content ideas and production, but also make clear what tactics will best connect you with your current and future customers, prospects and influencers...

Shifting a business’s culture towards a publisher minds …

13/04/2015

What do you think of the new Write Concepts website? There are over 70 pages of resources for communicators and marketers and loads of content about, well, content. I'd love to hear your comments. What would you like to see?

Expert Copywriting and Content Solutions Scroll down for communications that shine … Is This You? You’re looking for content that meets your business objectives and exceeds everyone’s expectations. You want communications crafted with expert skill and business-savvy perspective. You need a write…

12/04/2015

Check out Seth Godin's three-hour marketing workshop on Skillshare. He covers the four building-blocks of modern marketing and provides a dictionary of more than 50 important terms. You'll also get to create a marketing campaign complete with compelling story and a calendar for executing the objectives.

Catch up & get your team in sync. Marketing has changed more in the last 20 years than any other business discipline. Far more than accounting, manufacturing, or management. Why are we relying on the same-old traditional textbooks? Why are CMOs cornered into decisions that make no sense? Why do…

30/03/2015

Yes, digital and print journalism can be very different - for good reason.

For some digital writers, it almost seems like print journalists work in an entirely different industry—and possibly on a different planet.

30/03/2015

Interesting how, even with a top publication like the NYT, marketing content is beginning to out-perform editorial.

Native ads being as engaging as editorial content on The New York Times may seem like a content marketer's fever dream, but T Brand Studio is making pigs fly.