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Agenda Media Ltd

We offer excellence in digital media sales.

05/03/2019

Publishers on Snapchat are starting to diversify the range of content they offer on the platform, including providing a greater range of news content. This trend towards more varied content is likely to continue as Snapchat's core demographic keeps evolving.

French digital publisher Konbini is shifting the focus of its Snapchat to hard news versus pop-culture and entertainment.

20/02/2019

Facebook Watch is bringing an interactive element to it's video offering with live quiz capabilities. Watch's new show, MTV Stax, will give viewers 10 pop culture questions to answer with the chance to win a cash prize. If the show is successful it could create higher demand for interactive video content, potentially changing the way people consume video online.

MTV UK is working with Facebook Watch to deliver a live social quiz show called MTV Stax.

07/02/2019

Facebook turned 15 earlier this week! 🎉While there have been many ups and downs over the last 15 years, Facebook's continued user growth worldwide suggests there's still a bright future ahead for the company that originally started out as a Harvard university project.

Speaking about just Facebook, there are now over 2.5 billion people around the globe, who have access to at least one of the apps/sites owned by Facebook (including WhatsApp, Instagram and Messenger).

30/08/2018

Facebook is currently rolling out Watch globally with the service recently launching in the UK, shortly to be followed by at least 21 new countries worldwide. This is expected to be followed by the introduction of TV-Style 'ad breaks' for videos viewed on Watch.

Facebook Watch, the social network’s TV-style service, has gone global. Following an initial launch in the US one year ago the spin-off video platform will be available “everywhere” and Facebook is now courting brands to funnel ad spend its way.

16/08/2018

Facebook are finding new ways to help their advertisers thrive on their 'video first' platform by transforming still images into beautiful video ads through Create to Convert. Advertisers are now able to add elements of motion to still images to create much more engaging creative while investing much less time and effort than is required to produce traditional video ads.

Use of video in direct-response campaigns is up 3.8 times year-over-year.

13/08/2018

In a bold move Facebook are bringing in a whole host of new features to help users manage their time on Facebook and Instagram in response to concerns about overuse of social media.

Host of new features are aimed at making people’s relationship with the apps more healthy

18/07/2018

Snapchat are now looking likely to introduce a visual search tool which will allows users to find and buy products that they take a photo of on Amazon. This could potentially be a very lucrative revenue stream for Snapchat in the not too distant future.

Shopping and Snapchat could soon be synonymous. As originally reported by TechCrunch, the popular social media platform is experimenting with a new visual search feature called "Eagle." App researcher Ishan Agarwal was the first to notice the Snapchat code in the Android version of the app.

13/07/2018

As we see a drift towards greater use of Instagram Stories, Instagram is responding by further developing Stories functionality. Recently adding in Q&As, Instagram's Stories now involve much more two-way interaction than simple polls. It's an appealing addition if you often want to hear back from your Instagram audience.

And for Instagram, the appeal is self-evident: it encourages Story creators to post more often knowing they'll get responses.

Instagram is still exploring what types of more traditional (feed-based) social interactions in can inject into the Stories format. The company has integrated some of these experimentations into Stories pretty seamlessly so far, mainly because they haven’t been all that jarringly text-heavy. …

04/07/2018

Facebook has now released a compulsory 'Info and Ads' tab across pages in the UK which allows any user to see what creative advertisers are currently running from their pages.

After a change Facebook made June 28, you can now see how much publishers advertise on the platform.

29/06/2018

Instagram are now trying to make inroads into the long-form video market by extending the maximum video length on the platform from 1 minute to 10. Down the road this will almost certainly lead to Instagram allowing ads to appear within videos.

Videos of up to an hour are effort to pull young users away from rival, and to allow Facebook to sell more ads

13/06/2018

Instagram is introducing some interesting new features to give its users greater control over the content they consume including an "All Caught Up" feature -

Instagram is preparing to launch mute and "you're all caught up" features.

07/06/2018

Facebook's video streaming platform Watch (only available in the US currently) is now moving away from entertainment in the direction of news publishers. After a lack of success on the platform in the entertainment arena so far it will be interesting to see how they fare with content dedicated to news.

Facebook Watch is partnering with a slew of news publishers to create content produced exclusively for the platform.

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