08/09/2026
Our holiday started with airport police boarding our plane to remove the guy sitting next to us. His attitude before takeoff got police involved, his group interrogated, his wife and autistic son left to fly without him, and 200+ strangers stuck for hours. Great start.
A few days later, on a cruise, security steps in again. Same energy, different guy. 🤨
Two incidents, one lesson. Here's my only "personal branding" advice after two weeks away:
We obsess over how we look online. The right photo, the right caption, that LinkedIn headshot you couldn't decide on because you wanted the one that looked most "casually professional."
But nobody puts this in the branding playbook: your brand is also how you act when you're stressed, overtired, a few drinks over your limit, or having a bad day.
That behaviour doesn't stay contained. It ripples out onto colleagues, family, strangers, sometimes an entire plane of people just trying to get to Disney. 😅
I know there's often more going on underneath. Mental health, addiction, stuff we can't see. That deserves compassion, not judgement. But compassion for the struggle doesn't cancel accountability for the impact.
So my real takeaway from two weeks off: please try not to be a di****ad.
Nobody's taking your headshot in that moment. But everyone's watching anyway, and that's the version of your brand that actually sticks.
Hope you all had a wonderful summer. ☀️