29/09/2026
🐇🐀 Testing on Animals? Not on our watch!
For context: CN Bio produces revolutionary organ-on-a-chip technology that allows scientists to conduct crucial research without testing on animals. 🎉
When a client called Joe's (CN Bio Sales Director) bluff on how user-friendly their PhysioMimix® Core System was, Joe’s response was simple:
"Sure. I’ll prove it, and I’ll get the whole thing on camera."*
This is where we came in. What started as a friendly challenge transformed into an 8-part video series called "Not Your Average Joe."
Here are some key shots and moments from the unboxing series.
*Not a direct quote, but the vibe.
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We're Define Creative, a video production studio that crafts emotionally resonant stories through video, authentically connecting brands with their audiences in ways that feel grounded and human.
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