Crest Digital, Watford (2026)

25/08/2022

User-first SEO: A modern approach to growing your online visibility

✔️ Traditional SEO tactics were often very keyword focused – find high-volume keywords and create content around them. This focuses on search engines rather than users.
He gives an analogy of a woman who always cut off both ends of her brisket before cooking it because “That’s how my mother always did it!” It turns out that she only did that because her brisket pan was too small. SEOs do a lot of things based on traditions of what used to work well but probably need to change in a lot of areas.

✔️ Traditional SEO was to create content around your keywords and then get links. Starting with Panda and Penguin Google has started to pay attention to an increasingly larger number of signals. Trying to measure those is almost impossible.
Keyword research is a good starting point, but what is key is providing your users with what they are looking for.

✔️ Semantic search is defined by Wikipedia as such, “Content that ranks well in semantic search is well-written in a natural voice, focuses on the user’s intent and considers related topics that the user may look for in the future.”

✔️ A knowledge graph is a collection of related entities and the inferred relationships between them. Machine learning can help create these.

✔️ Modern SEO boils down to 1. The quality of the content and 2. The quality of the experience. Understanding how the QRG describes “needs met” can help us do better here. E-A-T is important

15/08/2022

🎯3 Types of sales funnel you can implement in your project
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Sales funnels can be very different from each other and we must take into account certain factors to implement the right funnel, including:
▶️ The phase in which our project is located.
▶️ Our target audience.
▶️ Type of business.
▶️ Average ticket
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Today I want to share with you 3 types of funnel with the step by step to implement it.
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Notes!👀
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✅Lead capture funnel
The objective of these funnels is not to achieve a sale, but to acquire leads, that is, to attract potential customers to give us a contact information that will be useful later.
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▶️Step by step:
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1.Advertisement or organic content
2.Subscription landing page
3.Thank you page
4. Email sequence
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✅Funnel "Video Sales Letter"
Also known as funnel VSL, this funnel uses a video as a central element, in which the product is shown and talked about, seeking to achieve the sale.
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That is, it is a sales page in video format in which a button appears under the video just at the appropriate time for the person to buy.
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▶️Step by step:
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1.Announcement
2.Registration landing page
3. Video page with button coming out at the appropriate time
4. Email sequence
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✅ Tripwire Sales Funnel
The strategy of this funnel is to offer a user who has just downloaded your lead magnet an irresistible offer for a limited time.
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With this strategy you will get this user to become a customer and having tried your product or service you will have more chances of consuming a product or service of greater value.
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▶️Step by step:
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1.Announcement
2.Registration landing page
3.Thank you page on which our time-limited offer appears.
4. Email sequence
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Would you add another sales funnel to the list?

13/08/2022

550 leads And 80 Booked Sales Calls In a Quarter For This High Ticket
The Problem
Tracy had some success with an organic Facebook community but could not get Facebook ads to work for her on her own or with the help of other agencies. So she reached out to us to discuss how we could increase her revenue using Facebook ads.
The Solution
1. We helped her set up a Sam Ovens style funnel leveraging her current organic community ad pushing them to send a messenger message.
2. Using the rapid-fire testing methodology we tested multiple audiences within French-speaking countries to determine the best audiences to scale.
3. Using her previous client list we were also able to set up multiple lookalike audiences for testing.
4. We then had her begin to do one live webinar per week and launched campaigns that ran alongside our other campaigns to drive traffic specifically to the live webinars.
5. Finally we launched re-targeting ads for all those that had texted them to get booked appointments directly into her calendar.

11/08/2022

🤔 CBO or ABO on Facebook ads?
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In Facebook ads there are two ways to optimize the budget of the campaign and so that you know which one to use on each occasion, I leave you here some tips💡:
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CBO: Budget optimization at the campaign level
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✅ Use it when you already have identified winning audiences (you have a history in your account).
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✅ When you have a higher budget since the learning phase will be faster and your campaign will be optimized by distributing the budget in a more efficient way.
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ABO: Ad set-level budget optimization
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✅ When you want to test audiences, you'll have more control of budget investment to make your own conclusions about which audience works best.
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✅ When your audiences are different sizes. If there is a lot of difference and you use CBO, Facebook will bet on the largest audience and you will not be able to determine the audience that works best.
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✅ When your budget is not high.
Have these tips helped you to know how to allocate the budget of your campaigns?

15/07/2022

5 Game-changing eCommerce trends for 2022 👇

The last two years brought new challenges to the eCommerce industry that caused businesses worldwide to pivot into the “new way” of doing business online.
Here are 5 trends you can expect to see emerge in 2022 as a result:

1️⃣ Voice search for shopping - With gadgets such as Siri, Alexa, and Google’s Assistant, voice shopping is expected to increase by 55%. This means eCommerce owners should be employing voice-search optimisation strategies to rank for voice search queries.

2️⃣ Personalised products - Adding a personalised shopping experience strengthens brand loyalty and increases customer satisfaction.

3️⃣ Chatbots - Integrating customer service chatbots into your business is the best move you can make right now for customer service management.

4️⃣ Augmented and virtual reality for shopping - According to a study from http://CustomerThink.com, around 71% of consumers agree they’ll shop more often from brands that use virtual reality to offer a better shopping experience.

5️⃣ Omnichannel selling - Customers need to see your product multiple times before they purchase it, meaning the more channels you spread your content across the more you can expand your reach.

Will you be implementing any of these into your online sales strategy for 2022? Let me know in the comments. 👇

14/07/2022

Do you want your subscriber list to stop being stagnant?
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Check out this step-by-step and get ready to welcome your new subscribers!
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1- Create a free resource of value to attract users (checklist, mega guide, e-book, challenges ...) ⁣
⁣2- Create a landing page for users to download this resource for free.
⁣3- Configure your automation in your email marketing tool (I use active campaign, it is super simple and intuitive to create automation).
⁣4- Create your campaign in Facebook ads (This part is my favourite!), keep in mind that you are going to reach a new audience so we must work on segmentation. And beware of the copy! Use methods like AIDA or PAS to grab the attention of those users.
⁣5- You can also give it visibility in an organic way: Share it on your social networks or create a pop-up on your website.
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Subscribers are our most loyal audience and we can also share with them our new services or products.

They will remain there as long as we take care of them with valuable content, exclusive offers or free resources.

And now tell me, how is your subscriber list going?

13/07/2022

9 MARKETING AUTOMATION TRENDS THAT WILL DOMINATE THE INDUSTRY IN 2022

1. Use Of Behavioral Data For Hyper-Personalized Marketing
2. Accelerated Use Of Funnel-Optimized Content
3. Machine Learning (Ml) And Artificial Intelligence (Ai) Will Continue To Take Charge
4. Automation In Content Marketing Will Create More Opportunities.
5. The Rapid Adoption Of Mobile-First Automation
7. Augmented Reality Is Here To Stay.
8. Social Media Automation Will Be At Its Peak.
9. Continued Omnichannel Experience

As more and more marketing automation tools are deployed to help organizations generate qualified leads, we can only expect that the above trends will continue well into the future. With the rise of AI, we will also see more marketers push for a 1:1 approach when it comes to connecting with shoppers based on data.

12/07/2022

Psychological keys to your application in your Online Advertising

Creating Online Advertising campaigns that are effective may seem like a simple task but the truth is that it requires a series of steps that it is important to follow if we want them to be successful.

That's why I bring you a mini-guide that will allow you to create more persuasive ads at the same time effective.

1️⃣ Before you create your ad.
You should ask yourself the following questions:
Who am I addressing?
What need am I solving for my client?
How do I differ from the competition?

2️⃣ When you make your ad.
It is important that you apply these 6 psychological tips:
✅ Show your customer that you can solve their problem.
✅ Include images in which the user recognizes himself to activate the social identity.
✅ Know what level of customer awareness you are targeting.
✅ Create a persuasive copy that encourages you to perform the action you are looking for.
✅ Help you with cognitive biases such as social approval or urgency.
✅ Add clear and well-visible calls to action.

3️⃣ Check that everything is perfect.
With this final checklist, you will be able to see if you have followed all the right steps and the campaign is ready to launch:
✅You've made all the necessary settings to launch your first campaign
✅You have defined your advertising strategy taking into account the levels of awareness of the user and your objectives.
✅You know the different objectives of the platform and you know how to choose the right one for your campaign.
✅You know the 4 types of audiences that Facebook ads offer us to get the most out of your campaigns (saved, similar, personalised, special ad audience).
✅You will test in your campaigns. You can test different audiences, creatives, copy or calls to action.
✅ You know the metrics offered by Facebook ads to make sound decisions in your campaigns and optimize results.

11/07/2022

If you want to get your subscriber list to grow, it's not worth creating a lead magnet with valuable content.
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Valuable content can be found on social networks or by doing a quick Google search.
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Therefore, to get something as valuable as user data to take it to your subscriber list, your lead magnet must:
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✅Be specific
✅Solve a problem
✅Easy to apply
✅Demonstrate your expertise
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That is, you have to go further and generate thoughts such as:
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"If this content is free how should your paid services/products look." ⁣
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"Maybe this is the strategy my business needs."
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"I didn't know this concept, I want to know more."
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"With this content, I can put it into practice myself." ⁣
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Do you have a lead magnet that has achieved good results?
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If you want, you can share it in the comments😄
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27/06/2022

The audiences or audiences on Facebook and Instagram ads are the creation of different sets of people to whom we want to show our ad campaigns since their sociodemographic data, interests, behaviours or interaction with our brand we are interested in impacting them by the high probability they have of being interested in our proposal.
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▶️We can categorise them into 3:
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👤Saved audience: It is the one that we create ourselves from scratch through segmentation. We must be clear that it is an audience that does not know us, therefore we must categorise it in the cold traffic phase to adapt our strategy and our message.
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🛒Custom audience: It is an audience that already knows our brand. For example: you have interacted with us on social networks or visited our website. It is a perfect audience for retargeting since we can categorise it as temperate or hot traffic.
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👥Lookalike Audience: It is an audience created by Facebook's artificial intelligence with patterns similar to the custom audience you have previously chosen. This audience must also be categorised as cold traffic.
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Now tell me, do you already control the different types of audiences?

24/06/2022

It is as important to know how to define an advertising strategy as to optimize our campaigns.
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So if you are managing your campaigns on Facebook ads this check list will be great.
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Testing and finding the winning ad is the key to success.
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Daily we must review:
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✅ Reach and impressions, will indicate that the ad is being delivered.
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✅ Frequency, in general, for cold traffic the frequency should not be higher than 2, this can decrease the performance by showing the same person over and over again. In retargeting campaigns, the frequency may be higher.
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✅ Metrics according to objective, there are other specific metrics that you must control according to the objective of your campaign, a sales campaign is not the same as a lead capture or brand recognition. Depending on your goal, you'll need to track certain specific metrics.
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✅ Disable ads that do not give us the expected results, within the optimization we must also deactivate those ads that are not giving us the expected performance.
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✅ Scaling strategies, those ads that are working best for us can scale it by raising the budget, scaling by locations, age or gender, similar audiences ...
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✅ Review comments left by users on ads.
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✅Control that the campaign does not reach the point of Burn out, the point at which results are not achieved even if we make changes and optimizations in the campaigns.

23/06/2022

Psychological keys to your application in your Online Advertising
Creating Online Advertising campaigns that are effective may seem like a simple task but the truth is that it requires a series of steps that it is important to follow if we want them to be successful.
That's why I bring you a mini guide that will allow you to create more persuasive ads at the same time effectively.
Notes!
1️⃣ Before you create your ad.
You should ask yourself the following questions:
Who am I addressing?
What need am I solving for my client?
How do I differ from the competition?
2️⃣ When you make your ad.
It is important that you apply these psychological tips:
✅ Show your customer that you can solve their problem.
✅ Include images in which the user recognizes himself to activate the social identity.
✅ Know what level of customer awareness you are targeting.
✅ Create a persuasive copy that encourages you to perform the action you are looking for.
✅ Help you with cognitive biases such as social approval or urgency.
✅ Add clear and well-visible calls to action.
3️⃣ Check that everything is perfect.
With this final checklist, you will be able to see if you have followed all the right steps and if the campaign is ready to launch:
✅You've made all the necessary settings to launch your first campaign
✅You have defined your advertising strategy taking into account the levels of awareness of the user and your objectives.
✅You know the different objectives of the platform and you know how to choose the right one for your campaign.
✅You know the 4 types of audiences that Facebook ads offer us to get the most out of your campaigns (saved, similar, personalized, special ad audience).
✅You will test in your campaigns. You can test different audiences, creatives, copy or calls to action.
✅mini-guideYou know the metrics offered by Facebook ads to make sound decisions in your campaigns and optimize results.

Crest Digital

25/08/2022

15/08/2022

13/08/2022

11/08/2022

15/07/2022

14/07/2022

13/07/2022

12/07/2022

11/07/2022

27/06/2022

24/06/2022

23/06/2022

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