03/05/2026
This is one of the most important lessons in property development - and one of the least talked about.
Most developers focus on managing build costs, watching the programme, and controlling the construction phase. All of that matters. But by the time you're on site, the biggest financial decisions have already been made.
The profit — or the loss — is largely locked in at acquisition. Overpay for the land and no amount of value engineering on site will save you. Buy at the wrong price in the wrong location and the market will punish you on the way out regardless of how well you built.
Buy right and you give yourself margin for error. Buy wrong and you're fighting an uphill battle from day one.
The deal is made at the desk, not on the site.
* DM me before you commit to your next site purchase.
Acquisition
andPurchase