The Creative Story

17/11/2024

Screen grabs from a music video shoot we worked on a few years back with the talented and . A jazzy smoky mashup of Peggy Lee's Fever and Muskaanein Jhooti Hai from the movie Talaash.

I can confirm Anj does not have a twin and we did not use a body double for the scenes and nor was it heavy VFX's. Instead I just used three cameras and lots of masking tape 😄. After several takes and two outfit changes, the song was played multiple times and re-captured from various angles and later pieced together using a technique called masking, but without the masking tape this time. The masking tape was used to mark the positions of the camera tripods and lights and as a guide for Anj on where to look and when to react to her invisible duplicate sitting across the table.

Watch the official video of Muskaanien Jhooti Hai - Fever on YouTube.

Vocals by Anj Chauhan
Music Produced, arranged & mixed by
Recorded & Mixed at DnB Studios by
Visuals Produced & Directed by The Creative Story
Filmed at in Camden

07/11/2024

Introducing 1AVPro.com , audio and visual engineering for live bands, weddings and corporate events. We built a simple yet well presented one page website to showcase their key services. The design plays a critical component of any successful online presence, as it directly impacts user experience, engagement, and conversion rates. A well-designed website should prioritize user navigation, ensuring that visitors can easily find the information they need without feeling overwhelmed. This is achieved through a clean layout, intuitive menu structures, and strategically placed calls to action that guide users through their journey.

Moreover, responsive design is essential in today’s digital landscape, where users access websites from various devices, including smartphones, tablets, and desktops. This not only enhances user satisfaction but also improves search engine rankings, as search engines prioritize mobile-friendly websites.

04/11/2024

Out with the old and in with the new. Experimenting with typography to create this new logo redesign for .pro using a subtle teal shade throughout the company branding.

Using the same color in your logo and other brand collateral can help strengthen brand recognition and awareness. Your clients become more familiar with your brand when you use the same colors in your logo, website and other marketing materials.

01/06/2022

Check out this recent website we designed and built for Shiv Radiators Ltd with secure online ordering of curved and angled for bay windows and quality for bathrooms and kitchens

Https://www.shivradiators.com

UK based radiator curving specialist for bay windows. Angled and curved radiators with top grills made to fit under any bay window area.

14/04/2022

A few product shots we took for Bina Musicals brand new website.

Check out
https://binamusicals.co.uk

28/12/2021

We absolutely loved working on this logo concept for

Bhav started her bakery business during the lockdown and as her interest in baking grew so did her orders. She needed the essentials to help her boost her brand and approached us with a concept of a bumblebee for her logo. She wanted something cute and friendly to also reflect her personality into the brand design. We came up with various bee concepts and the final bee was created.

Food safe stickers, business cards and various stationery items were then designed for Bee to help her boost her small business and make her personal brand into a professional service.

Swipe to see some of Bee's amazing eggless cake creations. Check out for more details.

09/12/2021

By placing a radiator underneath the bay window condensation on the inner face of the window can be reduced. Minimise pe*******on of cold and damp air into the living space This allows the room to maintain a comfortable temperature easier.

If you are looking to heat your home more efficiently and save valuable space, then a Curved Radiator in your bay window is what you need.

Shiv Radiators (Shiv Radiators Ltd ) are specialists in curved and angled bay radiators.
Visit www.shivradiators.com to get a free quote for your bay window area.

Keep safe and stay home but also keep warm this cold winter.

07/12/2021

Leaflets design and printed for who are experts in curved and angled radiators for bay windows.

Designed with an element of three dimensional to give that bay area look with the typography to sit on. We also photographed the products and included these within the leaflet to show details.

Having high-quality images is essential if using them on printed items, as it can have an effect on the quality of your business and at times give the incorrect impression to you customers.

15/11/2021

Branding and social media design for Spiritual Lioness.

This design is a personal brand, which needed expanding further, and the owner wanted a unique logo design that reflected her qualities.

The meaning behind this brand
Lion = Leo (the owners star sign)
Lioness = Female Lion (the owner is of course a female)
The enlightenment symbol = The Unalome represents female energies. This is placed on the Ajna, the third eye chakra.
Lotus = A symbol of spiritual enlightenment, growth and purity. The flower symbolizes one’s ability to perform their duty without being influenced by any desire, pleasure, or gain.
Mandala Crown = the half mandala like crown has equal symmetry and is basically a representation of the universe. It is a consecrated area that serves as a receptacle for the Gods and as a collection point of universal forces.
Blue eyes = reflects the inner qualities of stability, harmony, peace, tranquillity and trust. This colour has also been added to the third eye within the central lotus petal.

The logo was designed with these key elements and hence has a great significant meaning that connects the owner with the brand and what it represents. These business cards really shine bright, just like the owner of the brand. The gold on the dark blue background reflecting a night sky worked well the gold lioness shiny shimmer and our focus is immediately drawn to the lioness's bright and bold blue eyes. The gold shade resembles a lioness's shiny fur skin. Hiding behind an arrow to symbolise reaching goals and protecting her cubs.

It's good to know where your brand will be used. In most cases it is on printed material, like business stationery, t-shirts, banners, etc. But remember that it will also be used online, for example on your website and on your social media pages. Therefore its a good idea to keep in mind how the logo will sit and look on these various items during the design process, be it print or web.

For Spiritual Lioness, the logo was going to be included on every social media post, in order to reflect the brand. We therefore wanted the logo to work well as a watermark for Manju to be able to easily add to her daily affirmation posts. In some cases a full logo is not needed and the text itself can have an equal impact on the brand message. If the logo is to be resized to a smaller ratio then the details of it will also reduce and so it’s important to have the logo as a vector in various formats to decide which style works best for it's intended purpose of use.

11/11/2021

We are super grateful to have worked with such a lovely soul 😊

Manju who wanted something unique for her personal brand Spiritual Lioness. We worked on various designs in order to get to the one Manju felt a strong connection with and after making a few modifications we got there in the end and her vision came to life.

Thank you for the kind comments and it was an absolute pleasure to have worked with you on the branding. Wishing you all the sucess with your new venture and reiki healing services.

Join the Facebook group for daily affirmations
https://www.facebook.com/groups/664552437558959

11/11/2021

The ultimate question we always get asked, how do I get more followers?

How many real followers do you have?
How many do you actually need?
100K or 3M followers?

In actually fact you can have as little as 1000 followers, and still be doing well on social media. People need to be aware that you are still around or that your business still exists so that’s exactly what you do but by using photos and videos. Do not aim to grow your follower counts, instead aim to grow your content. Learn from what is working and what is not, and then post what is working on a regular basis. Keep your current followers engaged. People want to see things, watch short videos with a message. Entertain and educate your audience with your posts. We use social media not just to use up our spare time, but to learn something too; in fact most of the new things we have learnt or shared with someone is probably sourced from social media. The famous line we all here “I saw it on social media”

Remember people wont follow you unless you have good content that they are interested in.

Here are a few tips you can use to help your posts get higher engagement and eventually attract more followers.

• Comment on posts you have liked
• Give your opinion on other peoples posts and not just an emoji
• Re-share other people's post on your story and tag them so they know you have shared it
• Tag your customers into the post or the people who were involved in making the video or in taking the photo.
• React to other peoples stories
• Message your regular post likers
• Create engaging and educating content
• Change your account from personal to content creator or business
• View your insights and your impressions
• Talk to influencers and bloggers and give them a contribution of gratitude. Let them be the first to try your products and blog about it.
• Lastly stop stressing about how little followers you have and just work on your content.

17/10/2021

Meet Chaiya a commercial and events photographer. Chaiya is our go to person for creative input on film and photography.

With her experience in camera operating and lighting she has developed her skills and built solid client relationships. Chaiya has also worked on several wedding events for various religious ceremonies and cultures. Wedding functions can be very hectic with a lot happening, however Chaiya creates a relaxed atmosphere and aim’s to capture emotions and memories for the clients to cherish for a lifetime.

Chaiya is not only focused on what to capture but also ensures the couple are happy and having fun throughout their special day.

Chaiya also enjoys filming and editing and has worked on several corporate projects within various industries, including beauty, fashion, and restaurants, automotive, commercial cleaners and property developers.

With an eye for detail and a passionate mindset to deliver the highest quality of work, she has developed as an individual and as a team player and brings lots of amusement to whatever shoot she is working on.

Check out to view more work.